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All Journal Bandung Conference Series: Journalism Global Management: International Journal of Management Science and Entrepreneurship
Kurnia Ramadhan
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Analisis Semiotika Iklan E-Commerce “Dekatkan Yang Jauh, Kirim Yang Bermakna” di Media Sosial Kurnia Ramadhan; Rosita Anggraini
Bandung Conference Series: Journalism Vol. 3 No. 3 (2023): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v3i3.9639

Abstract

Abstract. The purpose of this study was to examine the meaning of Tokopedia's ad "Closer To The Far, Send Meaningful" on Youtube using Roland Barthes semiotics. The concepts and theories used consist of advertising and advertising, social media, social media advertising, Youtube and Semiotics. Roland Barthes divided semiotics into two levels of symbols: denotation and connotation. The research paradigm is interpretive with a qualitative approach. The method of analysis uses Roland Barthes semiotics that look at the meanings of denotation, connotations and myths. The results showed the meanings of semiotics according to Roland Barthes, namely describing the meaning of denotation depicted in the background elements of the scene, body gestures and facial expression. The meaning of connotations is exposed by the background elements of the scene, fashion, color and nonverbal communication. The meaning of myth is illustrated by a high sense of concern for fellow human beings, when distance is not a problem to bring people far away.. Abstrak. Tujuan penelitian ini untuk mengkaji makna iklan Tokopedia “Mendekatkan Yang Jauh, Kirim Yang Bermakna” di YouTube menggunakan semiotika Roland Barthes. Konsep-konsep dan teori yang digunakan terdiri dari periklanan dan iklan, media sosial, iklan media sosial, YouTube dan semiotika. Roland Barthes membagi semiotika dalam dua level simbol yakni denotasi dan konotasi. Paradigma penelitian adalah interpretif dengan pendekatan kualitatif. Metode analisis menggunakan semiotika Roland Barthes yang melihat pada makna denotasi, konotasi dan mitos. Hasil riset menunjukkan makna-makna semiotika menurut Roland Barthes yaitu menjabarkan makna denotasi yang tergambarkan pada elemen latar adegan, gestur tubuh dan ekspresi wajah. Makna konotasi terpapar oleh elemen latar adegan, busana, warna dan komunikasi non-verbal. Makna mitos tergambarkan dengan rasa kepedulian yang tinggi terhadap sesama manusia, ketika jarak tidak menjadi masalah untuk mendekatkan orang-orang yang jauh.
The Influence of Organizational Trust and Job Satisfaction on Patient Safety Culture with Interprofessional Collaboration as an Intervening Variable Kurnia Ramadhan; MF Arrozi Adhikara; Sandra Dewi
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.437

Abstract

The implementation of patient safety culture in hospitals remains a significant challenge, often leading to adverse events. Establishing a strong patient safety culture requires effective interprofessional collaboration among healthcare professionals to deliver patient-centered care. However, factors such as organizational distrust and job dissatisfaction continue to hinder collaborative efforts and negatively affect the quality of care and patient safety outcomes.This study aims to examine the influence of organizational trust and job satisfaction on patient safety culture, with interprofessional collaboration serving as an intervening variable at MP hospital.  This quantitative associative research used a causal approach involving 93 inpatient nurses as respondents. Primary data were obtained through questionnaires using an ordinal scale based on a 4–1 Likert scale. Data processing employed the three-box method, and data analysis was conducted using Structural Equation Modeling (SEM).The results revealed that organizational trust, job satisfaction, and interprofessional collaboration simultaneously and partially influence patient safety culture. Moreover, interprofessional collaboration was found to mediate the relationship between organizational trust, job satisfaction, and patient safety culture.The study concludes that enhancing patient safety culture can be achieved by strengthening organizational trust and job satisfaction through effective interprofessional collaboration. Hospitals should develop supportive systems that foster care and concern among staff, enhance conflict management, improve performance appraisal mechanisms, and promote open, effective communication across all professional groups involved in patient care. These strategies can create a safer, more collaborative, and high-quality healthcare environment
Co-Authors MF Arrozi Adhikara Rosita Anggraini Rosita Anggraini sandra dewi