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IDEOLOGY IN EDUCATION NEWS IN KOMPAS, MEDIA INDONESIA, AND REPUBLIKA NEWSPAPERS (Critical Discourse Analysis) ROSITA ANGGRAINI
Bahtera: Jurnal Pendidikan Bahasa dan Sastra Vol 15 No 2 (2016): Bahtera: Jurnal Pendidikan Bahasa dan Sastra, Volume 15 Nomor 2 Juli 2016
Publisher : Program Studi Pendidikan Bahasa Program Pascasarjana Universitas Negeri Jakarta

This study aims to gain deep understanding of ideology in education news in Kompas, Media Indonesia, and Republika newspapers. The method used in this research is qualitative research with content analysis base on the critical discourse analysis theoryby Norman Fairclough that combines three dimensions in communication (text, discourse practice and socio-cultural practice). The data in this research are educational news that is published in Kompas,Media Indonesia, and Republika newspapers in the year 2014. The finding shows that the diversity of ideologies in the text indicate the differences of ideologies of the three newspapers. Ideologies in the discourse practice describe the factors that influence the production of text that are accomodate the issue, routine media and immediacy,selecting and sorting, and influence the view of readers; and affect the consumption of text, i.e read widespread information,integrateprint and digital media, follow the media agenda, read media content as needed, and highly need mass media information.Ideologies in socio-cultural practice describe educational policies in Indonesia.

TERPAAN MEDIA SOSIAL DAN EKUITAS MEREK Feby Almaida; Arintowati Hartono; Rosita Anggraini; Irwansyah Irwansyah; Niken Febrina Ernungtyas
Jurnal Ilmu Komunikasi Acta Diurna Vol 16 No 1 (2020)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Media sosial menggeser strategi komunikasi pemasaran konvensional menjadi digital. Pemanfaatan media sosial khususnya Instagram dalam komunikasi pemasaran dilakukan oleh Bogor Coklat & Snack untuk meningkatkan ekuitas merek. Penelitian ini bertujuan untuk mendeskripsikan terpaan media sosial terhadap ekuitas merek dalam konteks akun Instagram @bogorcoklat. Penelitian ini mengunakan pendekatan kuantitatif dengan jenis penelitian eksplanatif. Pengumpulan data menggunakan survei melalui kuesioner daring dan mengumpulkan 100 responden. Analisis data menggunakan analisis univariat untuk data demografi dan analisis bivariat untuk mendeskripsikan pengaruh. Uji validitas dan reliabilitas menunjukkan bahwa seluruh variabel valid dan reliabel. Sedangkan berdasarkan uji regresi menunjukkan variabel terpaan media sosial secara statistis signifikan mempengaruhi ekuitas merek pada level moderat cenderung kuat. Namun, terpaan media sosial hanya berhasil menjelaskan 36,3% faktor yang mempengaruhi ekuitas merek. Sehingga penelitian lebih lanjut perlu dilakukan untuk mengeksplorasi faktor-faktor tersebut.

TERPAAN MEDIA SOSIAL DAN EKUITAS MEREK Feby Almaida; Arintowati Hartono; Rosita Anggraini; Irwansyah Irwansyah; Niken Febrina Ernungtyas
Jurnal Ilmu Komunikasi Acta Diurna Vol 16 No 1 (2020)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Media sosial menggeser strategi komunikasi pemasaran konvensional menjadi digital. Pemanfaatan media sosial khususnya Instagram dalam komunikasi pemasaran dilakukan oleh Bogor Coklat & Snack untuk meningkatkan ekuitas merek. Penelitian ini bertujuan untuk mendeskripsikan terpaan media sosial terhadap ekuitas merek dalam konteks akun Instagram @bogorcoklat. Penelitian ini mengunakan pendekatan kuantitatif dengan jenis penelitian eksplanatif. Pengumpulan data menggunakan survei melalui kuesioner daring dan mengumpulkan 100 responden. Analisis data menggunakan analisis univariat untuk data demografi dan analisis bivariat untuk mendeskripsikan pengaruh. Uji validitas dan reliabilitas menunjukkan bahwa seluruh variabel valid dan reliabel. Sedangkan berdasarkan uji regresi menunjukkan variabel terpaan media sosial secara statistis signifikan mempengaruhi ekuitas merek pada level moderat cenderung kuat. Namun, terpaan media sosial hanya berhasil menjelaskan 36,3% faktor yang mempengaruhi ekuitas merek. Sehingga penelitian lebih lanjut perlu dilakukan untuk mengeksplorasi faktor-faktor tersebut.

Terpaan Iklan Digital, Word Of Mouth dan Komunikasi Pemasaran Interaktif pada Keputusan Pembelian Produk Perawatan Tubuh Paramita Purnama; Rosita Anggraini; Arintowati Hartono; Irwansyah; Niken F. Ernungtyas
KOMUNIDA : Media Komunikasi dan Dakwah Vol 9 No 2 (2019): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Media Social Instagram turn marketing communication into interactive. On theother hand conventional approaches such as word of mouth are still used to drivepurchasing decisions. The study discusses four main concepts namely exposure toadvertising on social media, word of mouth, and interactive marketing communication asindependent variables. While the purchase decision as the dependent variable. The articleaims to describe the influence between advertising exposure, word of mouth andinteractive marketing communication on purchasing decisions in the context of body careproducts and services. This study collects data through online surveys. Respondents (n =100) come from Instagram account followers @thecliniccipete and are chosen based onmembership or have made a previous purchase. Data analysis used univariate analysisfor demographic data and bivariate analysis for variables. Bivariate analysis uses simple linear regression to test three hypotheses. The result of regression test shows thatstatistically all hypotheses have an influence on purchasing decisions with different levelsof influence strength. Ad exposure and word of mouth variables show a strong influenceon purchasing decisions. However, interactive marketing communication shows amoderate influence on purchasing decisions. Based on the three hypotheses known wordof mouth is the most powerful variable that explains purchasing decisions in the contextof body care products and services.

Pengaruh Literasi Media terhadap Perilaku Penyebaran Hoax di Kalangan Generasi Z Kamilatus Sya'diyah; Rosita Anggraini
KOMUNIDA : Media Komunikasi dan Dakwah Vol 11 No 02 (2021): Komunida : Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

This research is to determine the effect of media literacy on the behavior of spreading hoax. The concept used is the concept of media literacy, which consists of seven skills, and Hoax Spreading Behavior, which consists of three factors. This research approach is quantitative. The research method used is an explanatory research type survey. The research population in this study were 87 of STIKOM Inter Studi Students, Broadcasting Department, Class 2017. To calculate the number of samples, used the Slovin formula with an error rate of 10% and got the results of 57 people as respondents. Data collection is observation, questionnaire distribution, and literature study. The data obtained were analyzed by statistical calculations using the SPSS program. The results show that the media literacy variable (X) had a significant influence to the hoax spread behavior variable (Y) in Generation Z. However, respondents tend to have media literacy skills at a basic level, because they only has an effect of 32%. Thus, this is a reminder that the public can increase awareness in media literacy regarding the spread of hoaxes around them.

PENGARUH KONTEN PROGRAM TV MAGAZINE TERHADAP MINAT MENONTON Achmad Firdausyi; Rosita Anggraini
Inter Community: Journal of Communication Empowerment Vol 2, No 1 (2020): Inter Community: Journal of Communication Empowerment
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Permasalah dalam penelitian ini adalah semakin meningkatnya kebutuhan informasi melalui media massa dan berlomba-lomba dalam menarik perhatian masyrakat untuk menonton pgrogram dengan informasi yang menarik agar masyarakat. Menjadi tertarik dalam memenuhi kebutuhan informasi. Televisi masih menjadi pilihan utama bagi masyarakat dalam memenuhi kebutuhan informasinya dan lebih banyak memberikan sebuah program acara untuk kebutuhan khhalyaknya. Dalam program “Ok Food” di Net. TV, peneliti bertujuan untuk mengetahui adakah pengaruh program “Ok Food” di Net. Tv terhadap minat menonton mahasiswa STIKOM Interstudi angkatan dua ribu lima belas sampai dua ribu delapan belas dan seberapa besar pengaruhnya. Penelitian ini menggunakan konsep televisi, program acara, jenis program acara, Tv magazine, dan teori minat menonton. Paradigma yang digunakan adalah positivistik, pendekatan penelitian menggunakan kuantitatif dengan jenis penelitian eksplanatif. Populasi data penelitian adalah mahasiswa penyiaran STIKOM Interstudi angkatan dua ribu lima belas sampai dua ribu delapan belas sebanyak enam ratus mahasiswa dengan teknik pengambilan sampling dengan menggunakan nonprobility sampling dan secara purposivediperoleh 86 mahasiswa. Teknik analisis ini menggunakan skala likert. Berdasarkan hasil penelitian menunjukan bahwa program acara “Ok Food” di Net. Tv berpengaruh terhadap minat menonton mahasiswa penyiaran STIKOM Interstudi angkatan dua ribu lima belas sampai dua ribu delapan belas (Y) menunjukan sebagian besar responden terletak pada titik enam puluh persen sampai delapan puluh persent yang berati memiliki pengaruh yang cukup kuat. Kata Kunci: Televisi,Program acara,Konten Program , Minat Menonton

Analisis Semiotika Iklan E-Commerce “Dekatkan Yang Jauh, Kirim Yang Bermakna” di Media Sosial Kurnia Ramadhan; Rosita Anggraini
Bandung Conference Series: Journalism Vol. 3 No. 3 (2023): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v3i3.9639

Abstract. The purpose of this study was to examine the meaning of Tokopedia's ad "Closer To The Far, Send Meaningful" on Youtube using Roland Barthes semiotics. The concepts and theories used consist of advertising and advertising, social media, social media advertising, Youtube and Semiotics. Roland Barthes divided semiotics into two levels of symbols: denotation and connotation. The research paradigm is interpretive with a qualitative approach. The method of analysis uses Roland Barthes semiotics that look at the meanings of denotation, connotations and myths. The results showed the meanings of semiotics according to Roland Barthes, namely describing the meaning of denotation depicted in the background elements of the scene, body gestures and facial expression. The meaning of connotations is exposed by the background elements of the scene, fashion, color and nonverbal communication. The meaning of myth is illustrated by a high sense of concern for fellow human beings, when distance is not a problem to bring people far away.. Abstrak. Tujuan penelitian ini untuk mengkaji makna iklan Tokopedia “Mendekatkan Yang Jauh, Kirim Yang Bermakna” di YouTube menggunakan semiotika Roland Barthes. Konsep-konsep dan teori yang digunakan terdiri dari periklanan dan iklan, media sosial, iklan media sosial, YouTube dan semiotika. Roland Barthes membagi semiotika dalam dua level simbol yakni denotasi dan konotasi. Paradigma penelitian adalah interpretif dengan pendekatan kualitatif. Metode analisis menggunakan semiotika Roland Barthes yang melihat pada makna denotasi, konotasi dan mitos. Hasil riset menunjukkan makna-makna semiotika menurut Roland Barthes yaitu menjabarkan makna denotasi yang tergambarkan pada elemen latar adegan, gestur tubuh dan ekspresi wajah. Makna konotasi terpapar oleh elemen latar adegan, busana, warna dan komunikasi non-verbal. Makna mitos tergambarkan dengan rasa kepedulian yang tinggi terhadap sesama manusia, ketika jarak tidak menjadi masalah untuk mendekatkan orang-orang yang jauh.

Pengaruh Konten Media Sosial terhadap Kepuasan Khalayak Sugeng Ajiprakoso; Rosita Anggraini
Bandung Conference Series: Journalism Vol. 3 No. 3 (2023): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v3i3.9651

Abstract. The internet is a new media commonly called social media which can be accessed anytime and anywhere. One of the social media is YouTube in the form of video, audio and images. Various content available on YouTube, one of which is podcasts. Deddy Corbuzeir's YouTube channel provides podcast content asking for a very lively and popular audience. Deddy Corbuzeir is a public figure who entered the world of podcasts in 2019. The references used in this research are journals from 2 previous journals regarding social media YouTube. The x variable in this study is social media content and the y variable in this study is audience satisfaction. The theory used is the theory of Uses and Gratification. The population of this research is the residents of Poncol 1 Cilandak 150 people, reduced to be used as a research sample of 60 respondents.sampling technique is non probability, with a purposive sample. Quantitative method approach and positivistic paradigm are used in this research. The sample used is located in Poncol 1 Cilandak, aged 17-25 years, male and female, and often watches Deddy Corbuzeir's podcast content. Data collection techniques by distributing questionnaires and observations to respondents. Likert scale as a measurement in each question that will be filled in by each individual. Then with the help of SPSS software in data analysis techniques which are then used as results to determine whether there is influence in this study. The data sought are in the form of validity and reliability, simultaneous f test, partial t test, and test of the coefficient of determination. The results of the study show that there is an influence of social media content on audience satisfaction. Abstrak. Internet merupakan media baru yang biasa disebut media sosial yang dapat diakses kapan saja dan dimana saja. Salah satu media sosial adalah youtube berbentuk video, audio, dan gambar. Bermacam konten yang tersedia dalam youtube salah satunya podcast. Channel youtube Deddy Corbuzeir menyediakan konten – konten podcast minta penontonnya yang sangat ramai dan disukai. Deddy Corbuzeir merupakan public figure terjun kepada dunia podcast pada tahun 2019. Referensi yang digunakan dalam penelitian ini berjunal 2 jurnal terdahulu mengenai media sosial youtube. Variabel x dalam penelitian ini yaitu konten media sosial dan variabel y penelitian ini adalah kepuasan khalayak. Teori yang digunakan adalah teori Uses and Gratification. Populasi penelitian ialah warga Poncol 1 Cilandak yang berjumlah 150 orang, diperkecil untuk dijadikan sampel penelitian sebanyak 60 responden. Teknik sampel adalah non-probilitiy, dengan jenis purposive sample. Pendekatan metode kuantitatif dan paradigma positivistik yang digunakan dalam penelitian ini. Sampel yang digunakan berwilayah di Poncol 1 Cilandak, berusia 17 – 25 tahun, berkelamin laki-laki dan perempuan, dan sering menonton konten podcast Deddy Corbuzeir. Teknik pengumpulan data dengan cara menyebarkan kuesioner dan observasi kepada responden. Skala likert sebagai pengukuran disetiap pertanyaan yang akan di isi masing-masing individu. Kemudian dengan bantuan software SPSS dalam teknik analisis data yang kemudian dijadikan sebagai hasil untuk mengetahui ada tidaknya pengaruh dalam penelitian ini. Data yang dicari berupa validitas dan reabilitas, uji f simultan, uji t parsial, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa adanya pengaruh konten media sosial terhadap kepuasan khalayak.

Pengaruh Konten Youtube “Bang Tutorial” Terhadap Minat Belajar Mengedit Video Pada Mahasiswa Broadcast Muhammad Alawi; Rosita Anggraini
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1417

YouTube is a social media that is widely enjoyed and has a variety of information, one of which, tutorial content that is quite loved by the Indonesian people. One of the YouTube channels that package and display tutorial content is "Bang Tutorial". The purpose of this study is to determine the effect and magnitude of the influence of YouTube tutorial content "Bang Tutorial" on the interest in learning video editing on broadcast students in South Jakarta. The concepts used in this study are social media, social media content, tutorial content and learning interest. Tutorial content (Variable X) consists of audio visual, talent, graphic, and pacing dimensions. Meanwhile, interest in learning (Variable Y) is in the form of interest in learning, feelings of pleasure, attention to learning, and learning involvement. This research uses the positivism paradigm with a quantitative approach. The method used is survey and the type of research is explanatory. The research population was students majoring in broadcast at a campus located in South Jakarta. The number of samples obtained using Raosoft calculator software is 96 respondents. Purposive sampling is a sampling technique used, namely a sampling technique by selecting respondents based on certain considerations. Data collection techniques were carried out by observation, literature and online questionnaires with Likert scale measurements. The results showed that partially and simultaneously the YouTube content variable "Bang Tutorial" had a significant effect on the interest in learning video editing on broadcast students in South Jakarta.

PENGARUH KUALITAS PELAYANAN PEMANDU WISATA TERHADAP KEPUASAN PESERTA KEGIATAN PENGENALAN DESTINASI WISATA DISPAREKRAF DKI JAKARTA Ihsan Ramadhan; Rosita Anggraini
Media Bina Ilmiah Vol. 18 No. 6 (2024): Januari 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i6.716

Tour guide services in the introduction of tourist destinations indirectly affect the satisfaction of activity participants. Therefore it is necessary to study the influence of the quality of guide services on the satisfaction of participants in the introduction of destinations. The purpose of this study was to determine the influence and magnitude of the influence of the quality of tour guide services on participant satisfaction in the introduction of Disparekraf DKI Jakarta tourist destinations. The concept of service quality, satisfaction, and communication is used by the author as a guide in conducting research. The service quality variables consisting of Reliability, Responsiveness, Competence, Access, Communication, Security, Credibility, Direct Evidence and Participant Understanding have an effect on the participant's satisfaction with the introduction of destinations. The paradigm used in this study is positivistic with a quantitative approach. Respondents were participants in the introduction of destinations organized by the DKI Jakarta Province Tourism & Creative Economy Service, totaling 44 respondents using a saturated sampling technique. Collecting data in this writing using a questionnaire technique and literature study then analyzed with Likert scale analysis, validity and reliability test, linear regression analysis, t test analysis, and r test analysis. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Based on the research results, it is known that the t table value is obtained where N = 44 and sig. 0.05 of 2.015. From the results of the t test analysis, it is known that the t-count is 8.257 > 2.015 (t-table) and sig. of 0.000 <0.05. From these results it can be said that the Quality of Tour Guide Services has a positive and significant effect on Participant Satisfaction. From the table it is known that the r-square value is 0.619 or 0.619X100 = 61.9%, meaning that the total influence given by the Quality of Tour Guide Service variable on Participant Satisfaction is 61.9%. While the remaining 38.1% is influenced by other variables outside the variables studied. This means that there is a strong influence between the quality of tour guide services on the satisfaction of participants in the introduction of tourist destinations.

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