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All Journal EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Rina Nurhayati
STIES INDONESIA PURWAKARTA
Economics, Econometrics & Finance

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Pelayanan Jasa Sopir Gojek Online Kepada Konsumen Di Gojek Online Cabang Purwakarta Dalam Perspektif Ekonomi Syariah Shanti Karistawati; Rina Nurhayati; Siti Rohmat
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 4 No 1 (2020): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v4i1.103

Abstract

Abstrak Artikel ini membahas tentang alat transportasi saat ini bukan hanya sekedar untuk alat perpindahan atau mobilitas saja, namun untuk efisiensi waktu dan meminimalisir kemacetan. Memberikan pelayanan terbaik untuk konsumen menjadi tolak ukur keberhasilan sebuah perusahaan transportasi. Perusahaan yang berhasil memasarkan produk/jasanya kepada konsumen dengan pelayanan yang memuaskan mendapatkan brand yang baik dimata konsumen. Penelitian ini dilakukan bertujuan untuk mengetahui kualitas pelayanan yang para sopir Gojek dan untuk mengetahui kualitas pelayanan sopir dalam pandangan Perspektif Islam. Metode penelitian yang digunakan adalah metode pendekatan penelitian lapangan (field research) Sehingga penelitian ini juga bisa disebut penelitian kasus atau study kasus (case study) dengan pendekatan deskriptif kualitatif. Dari hasil penelitian tersebut dapat disimpulkan bahwa Gojek terdapat standar operasional prosedur dalam melayani konsumen baik itu terkait dengan penampilan sopir masih belum sesuai. Jika ditinjau dari cara bisnis menurut sifat Rosullulah yaitu terkait dengan sifat Shiddiq, Amanah, Thabligh, Fathanah masih belum sepenuhnya sesuai. Kata kunci : Gojek, Sopir, Pelayanan, Jasa, Konsumen This article discusses the current means of transportation not just for moving equipment or mobility, but for time efficiency and to minimize congestion. Providing the best service for consumers is a measure of the success of a transportation company. Companies that successfully market their products / services to consumers with satisfying service get a good brand in the eyes of consumers. This study was conducted aiming to determine the quality of service offered by Gojek drivers and to determine the quality of driver services in the view of the Islamic Perspective. The research method used is the field research approach so that this research can also be called a case study or case study with a qualitative descriptive approach. From the results of these studies it can be concluded that Gojek has standard operational procedures in serving consumers both related to the appearance of the driver is still not appropriate. When viewed from the way of business according to the nature of Rosullulah which is related to the nature of Shiddiq, Amanah, Thabligh, Fathanah is still not entirely appropriate. Keywords : Gojek, Driver, Services, Services, Consumers
Analisis Penerapan Strategi Harga Dan Diferensiasi Produk Dalam Keunggulan Bersaing Di Sekolah Alam Purwakarta Rahma Ngaisah; Rina Nurhayati; Ayi Nurbaeti
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 4 No 1 (2020): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v4i1.115

Abstract

The purpose of this research are to know the price strategies of competitive advantaes that is adopted at the Sekolah Alam Purwakarta and how Sekolah Alam Purwakarta presents products differentiation in provding education that is conceptualized according to student needs. The approach of this research uses a qualitative approach. Which is a descriptive study and tends to use analysis with an inductive approach. The competitive advantage strategies applied for educational institutions through the Sekolah Alam Purwakarta pricing strategy involves various parties from Yasasan, Schools, and Parents, and has a pricing policy that is in accordance with government policy, a pricing channel that involves committees as parents' representatives , a clear factor so that price changes can be accounted for, as well as obstacles that have a solution. The second adventage are presenting product differentiation in the form of typical programs. That are morning activity, outbond, home visit, bussines day, fun advanture (camping/ tracking), farming, cooking spesial events, experiments, aquaplays, educational visits, lunches, midday prayers, suttle using companion teacher, trash bank, interships, and backpackers.
Co-Authors Ayi Nurbaeti Rahma Ngaisah Rohmat, Siti Shanti Karistawati