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All Journal Scriptura Jurnal e-Komunikasi Harati: Jurnal Pendidikan Kristen Scriptura : Jurnal Ilmiah Journal of Content and Engagement

Felicia Goenawan

Jurusan Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Kristen Petra, Jalan Siwalankerto 121-131 Surabaya 60236

Author-ID : 269945

Religion Education Languange, Linguistic, Communication & Media Social Sciences

Published : 27 Documents Claim Missing Document

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NILAI DAN GAYA HIDUP MASYARAKAT DI DALAM MEDIA Goenawan, Felicia
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

The role of media can be summed up as having the interdependent level in society, especially culture and societyâ€™s way of life. In reality, the existences of media depend on society. On of the way to understand its audience is to understand its society. Through lifestyle, media will understand how they can provide things that are acceptable for a society, especially intended and potentially the market target of the media. In the eve of highly forward technology and society development, media is one of humanâ€™s need in getting information. But, with the increased amounts of offers from media and their programs, society begins to be selective in choosing the program they watched.

EFEKTIVITAS IKLAN BRIGHTON DI JAWA POS PADA MASYARAKAT SURABAYA Kumala, Geraldina; Goenawan, Felicia; Monica, Vita
Scriptura Vol 7, No 2 (2017): DECEMBER 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Penelitian ini dilakukan untuk mengetahui bagaimana efektivitas iklan Brighton pada masyarakat Surabaya. Brighton sebagai salah satu perusahaan agen properti terkemuka di Surabaya, memasang iklan pada Iklan Jitu Jawa Pos sejak tahun 2011. Iklan tersebut adalah iklan kartu nama agen Brighton dan iklan daftar properti Brighton. Efektivitas kedua iklan ini diukur dengan metode Customer Response Index (CRI). Untuk mengetahui bagaimana efektivitas kedua iklan tersebut, peneliti melakukan penelitian kuantitatif deskriptif, dan menggunakan metode survei dengan membagikan kuesioner. Iklan dikatakan efektif jika memenuhi tahapan komunikasi dan tujuan perusahaan. Dari hasil penelitian, disimpulkan bahwa baik iklan kartu nama agen maupun iklan daftar properti efektif

MEDIA, TEKNOLOGI DAN MASYARAKAT GENDER & WEBSITE Goenawan, Felicia
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Gender and sexuality have alikeness in biological basis to sex, and both of them are social construction, yet they are different because of being established by different social bases. Gender is also a cultural construction that is open in nature for all of changes. Therefore, the two concepts are frequently misunderstood as if they were the same. The misunderstanding is easily comprehendible, due to discoursing on the two concepts that are really similar to each other have just reverberated in the decade of 90s. Moreover, in the beginning there have not been many social scientists yet that specially examine themes related to gender and sex problems. Even though the writing is very simple and strive to contribute to inceptive exploration on gender and sex concepts in its relatedness to application of Web-site, as a socialization medium.

EKONOMI POLITIK IKLAN DI INDONESIA TERHADAP KONSEP KECANTIKAN Goenawan, Felicia
Scriptura Vol 1, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

One of media to establish woman image was by means of media%2C either television%2C radio%2C or print media. The media content that was primary highlighted by feminism communities was advertisement. Advertising presentation on television and print media contributed to significant effects in depiction of woman image. The political economic approach strove to explain in view of a big representation such as general effects of political economy in societies or effects of power holders on definition of events that became news. It was due to control against news contents or news considered important and unimportant. Whoever had more economic power was the one who could control the media. It was not surprising that nowadays media roles here became a means to legitimize class interests that had and controlled media through production of awareness and fake reportage on objective realities that had biased due to be followed by interests both politically and economically Abstract in Bahasa Indonesia : advertisements%2C print media%2C political economic approach

Co-Authors Almasih, Lisa Amelia Sidik Amijaya, Victoria Astri Yogatama Biantoro, Nico Indrasukmana Christian, Hans Dhanurgrah, Bramantyo Dilecia, Faustine Evelyn, Fedora Evelyne, Violetta Sydney Ido Prijana Hadi Inri Inggrit Indrayani Kumala, Geraldina Lady Joanne Tjahyana Larasati, Vincentia Claudia Monica, Vita Monica, Vita Natania, Trisno Lidya Nugroho, Jeannie Prasetyo, Jeanne Prayogo, Pricillia Audrey Ruru, Gabrielle Priscilla Safira, Gaby Lingga Santoso, Vanessa Michelle Setiawan, Eunike Suyanto, Richard Alejandre Tallo, Oktavianus Filemon Tjahyo, Judy Djoko W. Wijaya, Natasha Citra Wijoyo, Lita Marsella Yonatan, Axel

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