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All Journal Valid Jurnal Ilmiah Journal Ilmiah Rinjani : Media Informasi Ilmiah Universitas Gunung Rinjani Valid Jurnal Pengabdian
Lalu Mimbar
Sekolah Tinggi Ilmu Ekonomi AMM
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Pengembangan Usaha Kerupuk Ibu Hamidah di Dusun Lekong Dendek Desa Dasan Tereng Kecamatan Narmada, Kabupaten Lombok Barat Baiq Ertin Helmida; Baiq Kisnawati; Lalu Mimbar; Satriawan; Faizatul Fajariah; Gina Septiani Putri; Aliya Azimatu Zahra; Baiq Deria Ayuning Fatika
Valid Jurnal Pengabdian Vol. 4 No. 2 (2026): Vol. 4 No. 2 Juli 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service activity was conducted in Lekong Dendek Dusun, Dasan Tereng Desa, Narmada Kecamatan. The objectives of the activity were to: 1) enhance the motivation and entrepreneurial mindset of business owners, fostering a business development orientation; 2) improve business management capabilities through the implementation of better management practices; and 3) upgrade the quality of product packaging and labeling to increase value-added and market competitiveness. The implementation methods employed included outreach sessions, training, demonstrations, hands-on practice, and mentoring. Monitoring and evaluation were conducted to assess the extent to which the partners implemented the provided material. The program results were as follows: 1) an increase in motivation and entrepreneurial mindset among business owners; 2) improved business management skills, particularly regarding the importance of simple bookkeeping, separating business and personal finances, calculating production costs, and determining selling prices; 3) enhanced packaging and label quality, resulting in a more attractive and informative appearance for the *kerupuk* (cracker) products, along with clearer product identity; 4) the participatory approach combining outreach, training, and mentoring—proved effective in increasing partners' knowledge and skills while fostering behavioral changes in business management; and 5) the service activity provided tangible benefits to the partners, serving as an initial step toward professionalizing business management and strengthening the competitiveness of MSMEs in Dasan Tereng Desa.
Sosialisasi Digitalisasi Sebagai Pendorong Peningkatan Pelayanan Publik Dan Inovasi Bisnis UMKM Di Desa Dasan Tereng Baiq Ertin Helmida; Baiq Kisnawati; Lalu Mimbar; Satriawan; Faizatul Fajariah; Rizaldi Gilang Ramadan; Ahmad Hasbullah
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Community Service activities in the form of outreach are a strategic step to encourage the use of digitalization in public services and MSME innovation in Dasan Tereng Village. The objectives of this activity are as follows: 1) To increase the understanding of village officials in utilizing digital technology for public services and the optimal use of other social media; 2) To increase the understanding of MSMEs in utilizing digital technology for business activities and encourage MSME business innovation through online marketing; 3) To encourage collaboration between universities, village governments, and business actors in implementing digitalization programs at the local level. The method used was preparation, namely conducting surveys, identifying problems, implementing activities, and finally, evaluating them. The results of this activity were: 1) Increased understanding of village officials in utilizing digital technology for public services (e.g., online administration, village websites, and service applications) and the optimal use of other social media; 2) Increased understanding of MSMEs in utilizing digital technology for business activities (e-commerce and other business applications) and encouraged MSME business innovation through online marketing (internet and digital technology); 3) Establishing a sustainable partnership between STIE AMM, village government, and MSME actors in developing the digital economy.
Co-Authors Ahmad Hasbullah Aliya Azimatu Zahra Baiq Deria Ayuning Fatika Baiq Ertin Helmida Endang Kartini Endang Kartini Faizatul Fajariah Fariantin, Erviva Gina Septiani Putri IZRAWATI Izrawati Izrawati Izrawati Izrawati Izrawati Kisnawati, Baiq Muhammad Yusuf Rizaldi Gilang Ramadan Satriawan Sopian Saori