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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Indonesian Journal of Business Analytics (IJBA)
Adi Nurmahdi
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

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WORKSHOP DAN PENYULUHAN WIRAUSAHA UNTUK GURU DAN STAF TK. AL’ALAQ, JATIBENING, BEKASI, JAWA BARAT Adi Nurmahdi; Andam Dewi; Endri Endri
Jurnal Abdi Masyarakat (JAM) Vol 3, No 1 (2017): JAM (Jurnal Abdi Masyarakat) - September
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.196 KB) | DOI: 10.22441/jam.2017.v3.i1.006

Abstract

TK Al’Alaq berada di jalan Dr. Ratna, Kelurahan Jatibening, Kecamatan Pondok Gede, Bekasi. Tidak terlalu jauh terdapat pula Kampus D Universitas Mercu Buana di Kranggan, Pondok Gede, Bekasi, yang keberadaannya telahmembawa dampak positif bagi pemberdayaan masyarakat disekitar kampus, termasuk kegiatan Pengabdian Masyarakat ini.Pada tahun 2020 Pemerintah Indonesia mentargetkan delapan juta pengusaha baru UKM, maka perludiadakan sosialisasi dan penyuluhan terprogram dan intensif. Secara umum terdapat dua opsi untuk dapat berwirausaha: Pertama, karena bakat alamiah atau born / natural entrepreneur;sangat sedikit jumlahnya sepertipengusaha Lim Sioe Liong (Salim Group), Mochtar Riady (Lippo Group) dan H. Probosutedjo (Mercu Buana Group), yang merupakan contoh pengusaha-pengusaha sukses dan saat ini sekelas taipan/konglomerat; Kedua, pengusaha yang dicipatakan karena pembelajaran di sekolah / kampus / pusat pelatihan ditambah dengan jam terbang dan pengalaman lapangan yang atau dikenal sebagai made / educated entrepreneurs. Dikarenakan wirausaha adalah bagian dari intra-disiplin keilmuan maka hal-hal yang dapat menunjang keberhasilan suatu usaha sangat dapat untuk dipelajari; baik secara formal dan informal. Pembelajaran wirausaha pada kalangan pendidik adalah fenomena baru. Terlihat dari hasil feedback evaluasi pada pelaksanaan Pengabdian Masyarakat di TK Al’Alaq, Jatibening, Bekasi dimana hasil kegiatan mengindikasikan tingginya minat di kalangan pendidik untuk dapat berusaha sendiri. Metode yang digunakan dalm kegiatan ini adalah: ceramah, tanya jawab, dan presentasi simulasi bisnis per group. Hasil kegiatan ini memperoleh tanggapan positif dari pesertadan sekolah yang sangat anthusias dalam mengikuti penyuluhan, telahmembuka wawasan baru tentang pentingnya berwirausaha bagi pendidik. Diharapkan keterampilan yang didapat dapat pula diteruskan ke peserta didik.
ANALISIS PENGARUH KUALITAS PRODUK, DISTRIBUSI DAN PELAYANAN PURNA JUAL TERHADAP KEPUASAN PELANGGAN PERUSAHAAN KEMASAN PLASTIK PT. JAYATAMA SELARAS Ignatius Herobe Widyananto; Adi Nurmahdi
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 3 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.29 KB)

Abstract

Abstract: This study aims to find out relationship between Product Quality,Distribution and After Sales Services toward Customer Satisfaction at the PT. Jayatama Selaras. Independent variables were in this study included Product Quality, Distribution and After Sales Services while Customer Satisfaction became dependent variable. In this study, data collection was conducted using a survey method with purposive sampling by questionnaires with 76 business to business respondents. The results obtained through data processing using SPSS version 20 revealed that Product Quality and After Sales Services affected Customer Satisfaction. Beside, there was also a simultaneous effect on the observed of variables Product Quality, Distribution and After Sales Services on Customer Satisfaction. The conclusion of this study indicated that to improve Customer Satisfaction, PT. Jayatama Selaras must maintain andimprove product quality and After Sales Services.Keywords: Quality Product, Distribution, After Sales Services, Customer Satisfaction  
The Effect Of Academic Service Quality On Satisfaction And Loyalty Of Students University Angrian Permana*; M. Havidz Aima; Eny Ariyanto; Adi Nurmahdi
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.66 KB) | DOI: 10.31294/jeco.v4i2.7979

Abstract

ABSTRACTThis aims is to determine the factors of academic service quality and analyze the relationship between academic service quality to student satisfaction and loyalty at Bina Bangsa University. This is explanatory research with the population of the students of Bina Bangsa University odd semester, academic year 2018/2019. The research sample uses purposive sampling with a total of 200 respondents. Data were analyzed with the Equation Model Structure (SEM) consisting of measurement models and structural models. It can be concluded that improving the quality of the system will be able to influence student satisfaction but not necessarily be able to increase student loyalty directly. Indirectly through student satisfaction, student loyalty can be increased through the quality of the system. Improving the quality of information both directly and indirectly can affect student satisfaction and loyalty. Quality of service at a tertiary institution becomes very important in increasing student satisfaction and loyalty. Keywords: Satisfaction; Loyalty; Quality of academic services.
Analysis of Brand Ambassador, Country of Origin And Word of Mouth on Consumer Trust and Purchasing Decisions (Case Study on Non Member Consumers of Herbalife Nutrition Products) Wijareni, Damarsasi Nur; Adi Nurmahdi
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1795

Abstract

This study aims to analyze the exogenous variables of brand ambassador, country of origin as well as word of mouth in the endogenous variables namely consumer trust and purchasing decisions. The research object is consumers (non-members) of Herbalife Nutrition products. The type of research used is descriptive research and uses quantitative methods. The sample size is 185 respondents using a calculation based on five times the number of indicators. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The results of the study show that the variables brand ambassador, country of origin, as well as word of mouth have a significant positive influence on consumer confidence and purchasing decisions. Managerial implications in research is to increase consumer confidence and purchasing decisions.
Analysis Of Price Perception, Brand Awareness, Delivery Quality On Customer Satisfaction And Repurchase Intention: Case Study On Consumers Of Menantea Products In Pajajaran, Bogor Mahardhika, Dhimas; Adi Nurmahdi
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 3 (2023): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i3.1615

Abstract

This research was conducted to know the effect of perceived price, brand awareness, quality of delivery on customer satisfaction and repurchase intention. This study used Menantea products in Pajajaran, Bogor and the number of samples used in this study were 255 respondents. This study used a purposive sampling, a questionnaire procedure, and used partial least squares (PLS). The findings explained that perceived price, brand awareness, and quality of delivery had a significant impact on customer satisfaction and repurchase intention. Customer satisfaction has a positive and significant effect on repurchase intention. The management implication in this study is to increase repurchase intention and customer satisfaction. It is necessary to improve product quality so that consumers have the impression that the prices offered are in accordance with quality, increase consumer awareness via internet promotions, and improve the quality of product/service delivery by increasing operating hours, to serve consumers.
Analysis of the Influence of WOM, Physical Environment and School Image on the Decision to Choose a School with Intention to Choose a School as a Mediating Variable (Study on Students of SMKN 47 Jakarta) Miftahul Huda; Adi Nurmahdi
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15255

Abstract

This study aims to determine and analyze the influence of word of mouth, physical environment and school image on the decision to choose a school with the intensity of choosing a school as a mediating variable (a study on students of SMKN 47 Jakarta). The population used in this study were students enrolled at SMKN 47 Jakarta in the 2024/2025 academic year. The method used in this study was probability sampling with a simple random sampling technique, with the criteria being students of SMKN 47 Jakarta enrolled in the 2024-2025 academic year, with a sample size of 187 respondents. The data analysis method used Structural Equation Model-Partial Least Square (SEM-PLS). The results of this study indicate that word of mouth and the physical environment have a positive and significant influence on the intensity of choosing, while the image of the school does not have a significant influence on the intensity of choosing. Word of mouth, the physical environment and the image of the school and the intensity of choosing have a positive and significant influence on the decision to choose a school. The intention to choose is a partial mediation between word of mouth and the physical environment on the decision to choose a school, while there is no mediation on the image of the school.
Sustainable Agriculture Purchase Intention: The Moderating Role of Government Support in Farmers’ Adoption of Green Product, Pheromone Mating Disruption for Rice Cultivation in Karawang Maulana Marman; Adi Nurmahdi
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15295

Abstract

Advancing sustainable agriculture requires farmer adoption of eco-friendly innovations such as pheromone mating disruption. This study analyzes how perceived benefit, perceived ease of use, and subjective norms shape farmers’ green purchase intention, with government support as a moderator. Survey data from 211 rice farmers in Karawang were examined using SEM-PLS (SmartPLS 4.0). All three factors significantly increased purchase intention. Government support amplified the perceived benefit effect, diminished the ease of use impact, and did not influence subjective norms. By integrating TAM and TPB, this research offers rare empirical evidence from Indonesia’s agricultural sector, highlighting the nuanced institutional role in the technology adoption of pheromone mating disruption. Findings inform targeted policy and marketing strategies for sustainable agriculture promotion.
Analysis of Customer Loyalty Through Service Quality, Price, Brand Image, and Customer Satisfaction as Mediators at PT. Angkasa Pura Logistik at I Gusti Ngurah Rai Airport Cargo Terminal Faathirrajaf Trisnawan; Adi Nurmahdi
Indonesian Journal of Business Analytics Vol. 4 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i5.11361

Abstract

This study aims to analyze the factors that affect Customer Loyalty at the Cargo Terminal of PT Angkasa Pura Logistik I Gusti Ngurah Rai Airport Denpasar by using service quality, price and brand image as research variables through customer satisfaction. The population of this study is customers from PT. Angkasa Pura Logistics with a sample of 164 respondents. The results of this study show that of the four variables, including price to customer loyalty through customer satisfaction as mediation, brand image to customer loyalty through customer satisfaction as mediation, price to customer loyalty and brand image to customer loyalty which have a positive and significant effect. Meanwhile, the quality of service to customer loyalty through customer satisfaction as a mediator, the quality of service to customer loyalty and the brand image to customer loyalty have no positive and significant effect.
Co-Authors Andam Dewi Angrian Permana, Angrian Dhimas Mahardhika ENDRI ENDRI Eny Ariyanto Faathirrajaf Trisnawan Ignatius Herobe Widyananto M. Havidz Aima Maulana Marman Miftahul Huda Wijareni, Damarsasi Nur