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All Journal Sosiohumaniora Journal of Sustainable Tourism Research
Heryadi Rachmat
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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THE DEVELOPMENT STRATEGY OF EDUCATIONAL TOURISM AT RUMAH ATSIRI INDONESIA IN THE ERA OF ADAPTING TO A NEW NORMAL Suwarni Suwarni; Ute Lies Siti Khadijah; Heryadi Rachmat
Sosiohumaniora Vol 23, No 1 (2021): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v23i1.31668

Abstract

Rumah Atsiri Indonesia is located in Plumbon Village, Tawangmangu District, Karanganyar Regency, Central Java Province. This study aims to determine the potential and the development strategy of educational tourism at Rumah Atsiri Indonesia in the era of adapting to a new normal. This study used qualitative research method. The data collection technique was done by triangulation, namely a combination of observation, interview, and documentation from various accurate data sources. The data analysis technique used was SWOT analysis. The results of this study indicate that Rumah Atsiri Indonesia with the concept of educational tourism has natural and cultural potentials. The implementation of the CHSE Health Protocols at Rumah Atsiri Indonesia in the era of adapting to a new normal has run smoothly and has received the CHSE Certification label from the Ministry of Tourism and Creative Economy of the Republic of Indonesia. The development strategies of educational tourism at Rumah Atsiri Indonesia are as follows: (a) maximizing the various types of tourist attractions; (b) conducting digital tourism promotion of educational tourism at Rumah Atsiri Indonesia; (c) increasing the quality and quantity of facilities for the visitors; (d) Scheduling annual tourism activities; (e) adjusting the price of products and services with the service quality; (f) increasing the competence of tourism human resources; (g) introducing the various types of plants and their benefits for health; and (h) collaborating with various stakeholders from academia, business, government, community, and media.
Pengaruh E-Marketing Sebagai Media Promosi Potensi Pariwisata Era Revolusi Industri 4.0 di Saung Angklung Udjo Nurul Rochmah Pramadika; Rusdin Tahir; Awaludin Nugraha; Heryadi Rachmat; Ute Lies Khadijah
Tornare: Journal of Sustainable and Research Vol 3, No 1 (2021): Januari 2021
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/tornare.v3i1.25789

Abstract

ABSTRAKRevolusi industri 4.0 merupakan fenomena yang mengkolaborasi antara teknologi cyber dengan konsep penerapannya tidak memerlukan tenaga kerja manusia dalam aplikasi prosesnya. Pemasaran di dunia bisnis pariwisata dengan menggunakan teknologi akan sangat membantu penyedia jasa memberikan gambaran produk terhadap calon klien mereka. Digitalisasi media yang digunakan dalam kegiatan pemasaran ini harus dilakukan secara efesien dan efektif, oleh karena itu dalam penelitian ini e-marketing diangkat sebagai topik karena dinilai sebagai salah satu cara aksi pemasaran yang dapat membantu berperan dalam promosi pariwisata.Dengan bermunculan atraksi dan daya tarik wisata yang baru dan menarik di kota Bandung, apakah akan berdampak pada motivasi kunjungan wisatawan ke Saung Angklung Udjo. Maka dari itu penulis mengidentifikasi daya tarik wisata yang terdiri dari potensi. E-Marketing membantu dalam memberikan gambaran potensi pariwisata kepada wisatawan baik mancanegara maupun domestik.Kata kunci; E-Marketing, digitalisasi, teknologi , potensi
Co-Authors Awaludin Nugraha Nurul Rochmah Pramadika Rusdin Tahir Suwarni Suwarni Ute Lies Siti Khadijah