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All Journal Journal of Sustainable Tourism Research Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Nurul Rochmah Pramadika
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH E-MARKETING SEBAGAI MEDIA PROMOSI POTENSI PARIWISATA ERA REVOLUSI INDUSTRI 4.0 DI SAUNG ANGKLUNG UDJO Nurul Rochmah Pramadika
Tornare: Journal of Sustainable and Research Vol 2, No 1 (2020): Januari, 2020
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/tornare.v2i1.25830

Abstract

Revolusi industri 4.0 merupakan fenomena yang mengkolaborasi antara teknologi cyber dengan konsep penerapannya tidak memerlukan tenaga kerja manusia dalam aplikasi prosesnya. Pemasaran di dunia bisnis pariwisata dengan menggunakan teknologi akan sangat membantu penyedia jasa memberikan gambaran produk terhadap calon klien mereka. Digitalisasi media yang digunakan dalam kegiatan pemasaran ini harus dilakukan secara efesien dan efektif,oleh karena itu dalam penelitian ini e-marketing diangkat sebagai topik karena dinilai sebagai salah satu cara aksi pemasaran yang dapat membantu berperan dalam promosi pariwisata. Dengan bermunculan atraksi dan daya tarik wisata yang baru dan menarik di kota Bandung, apakah akan berdampak pada motivasi kunjungan wisatawan ke Saung Angklung Udjo. Maka dari itu penulis mengidentifikasi daya tarik wisata yang terdiri dari potensi. EMarketingmembantu dalam memberikan gambaran potensi pariwisata kepada wisatawan baik mancanegara maupun domestikKata kunci; E-Marketing, digitalisasi, teknologi , potensi
Penerapan Infrastruktur Wisata Berkelanjutan Melalui Penerapan Konsep Struktur Tahan Gempa Nurul Rochmah Pramadika; Try Kurniawan Akhbar; Sarmoko Saridi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5455

Abstract

Indonesia, situated within the Pacific Ring of Fire, faces a high susceptibility to seismic activity. This geographical vulnerability presents significant challenges for the tourism sector, especially concerning supporting infrastructure such as hotels, resorts, tourist bridges, and public facilities. Tourist safety is not only a primary concern but also a critical element in achieving sustainable tourism development. This study explores the application of earthquake-resistant structural concepts in tourism infrastructure construction, emphasizing technical planning aspects and their relevance to destination sustainability. The methodology includes a literature review of earthquake-resistant building standards (SNI 1726:2019 and international regulations), case study analysis of tourism areas vulnerable to earthquakes in Indonesia, and an evaluation of the integration of civil engineering principles with sustainable tourism development. The findings indicate that implementing earthquake-resilient engineering not only enhances safety but also supports long-term cost efficiency, environmental protection, and improved tourist comfort. Therefore, developing earthquake-resistant tourism infrastructure is a vital strategy for maintaining Indonesia’s competitiveness in the global tourism market
Co-Authors Sarmoko Saridi Try Kurniawan Akhbar