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All Journal Ecces: Economics, Social, and Development Studies Jurnal Informasi dan Teknologi Indonesian Journal Of Business And Entrepreneurship Research
Ririn Mardhani Syakur
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Menelusur Determinan Tingkat Fertilitas Abdul Rahman; Ririn Mardhani Syakur
EcceS (Economics, Social, and Development Studies) Vol 5 No 2 (2018)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ecc.v5i2.7079

Abstract

Jumlah penduduk yang besar dengan laju pertumbuhan yang tinggi, semakin menghambat usaha peningkatan dan pemerataan kesejahteraan rakyat. Masalah demografi ekonomi ini, kian mempertajam peningkatan dan redistribusi pendapatan. Penelitian ini dilakukan di Kecamatan Watang Sawitto Kabupaten Pinrang untuk menganalisis faktor-faktor yang memengaruhi tingkat fertilitas di Kecamatan Watang Sawitto Kabupaten Pinrang, dengan analisis regresi linear berganda dan analisis jalur (path). Jenis penelitian ini yaitu penelitian kuantitatif, menggunakan data primer. Data primer ini diperoleh dari kuisioner yang dibagikan kepada responden yaitu masyarakat pasangan usia subur di Kecamatan Watang Sawitto Kabupaten Pinrang. Data tersebut diolah dan di analisis menggunakan program SPSS versi 21, dengan metode analisis regresi linear berganda dan analisis jalur (path). Hasil penelitian menunjukkan bahwa: (1) variabel tingkat pendapatan keluarga signifikan berpengaruh negatif terhadap usia kawin pertama, (2) variabel tingkat pendidikan istri signifikan dan berpengaruh positif terhadap usia kawin pertama, (3) variabel tingkat pendidikan suami signifikan dan berpengaruh positif terhadap usia kawin pertama, (4) variabel status pekerjaan signifikan dan berpengaruh positif terhadap usia kawin pertama, (5) variabel tingkat pendapatan keluarga signifikan dan berepngaruh positif terhadap fertilitas, (6) variabel tingkat pendidikan istri tidak berpengaruh signifikan dan berpengaruh negatif terhadap fertilitas, (7) variabel tingkat pendidikan suami signifikan dan berpengaruh positif terhadap fertilitas, (8) variabel status pekerjaan signifikan dan berpengaruh positif terhadap fertilitas, (9) variabel usia kawin pertama tidak berpengaruh signifikan dan berpengaruh negatif terhadap fertilitas, (10) terdapat pengaruh langsung antara tingkat pendidikan istri terhadap fertilitas melalui usia kawin pertama, (11) terdapat pengaruh tidak langsung antara tingkat pendidikan suami terhadap fertilitas melalui usia kawin pertama.
How Digital Payment and Online Marketing Strategies affect Consumer Experience in the Culinary Industry? Rachmawaty Kadir; Andi Naila Quin Azisah Alisyahbana; Nursinah Amrullah; Ririn Mardhani Syakur; Amraeni
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2493

Abstract

This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service quality and customer interaction. The research method involved a survey of 57 respondents who were Kaku Food customers. The results of the analysis show that both digital payment and online marketing have a significant impact on the customer experience. Specifically, the implementation of digital payment methods, such as e-money and e-wallets, has led to faster transactions and reduced wait times, contributing to higher customer satisfaction. Moreover, creative online marketing strategies, particularly through social media and collaborations with culinary influencers, have proven effective in reaching a digitally active audience, especially young people. The coefficient of determination indicates that 64.2% of the variation in customer experience can be explained by these two variables. The regression results reveal that while both digital payment and online marketing have positive and significant coefficients against customer experience, online marketing exerts a greater influence. This study provides valuable insights for Kaku Food management to formulate effective marketing strategies and payment systems, ultimately enhancing customer satisfaction and fostering greater loyalty.
The Influence of QRIS and E-Wallet Adoption on Transaction Efficiency and Profitability of MSMEs in Makassar City Rahmawaty; Rachmawaty; Amraeni; Nursinah Amirullah; Ririn Mardhani Syakur
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.686

Abstract

This study aims to examine the influence of QRIS and e-wallet adoption on transaction efficiency and profitability of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City. Digital payment systems are increasingly recognized as key drivers of business transformation, yet many MSMEs still rely heavily on cash-based transactions. Using a quantitative survey method, data was collected from 150 MSME respondents across various sectors including trade, culinary, and services. The research employed multiple linear regression analysis and Sobel test to evaluate both direct and indirect effects. The results demonstrate that QRIS adoption significantly improves transaction efficiency by accelerating payment processes, reducing cash-handling costs, and minimizing recording errors. Similarly, e-wallet adoption has a positive effect on transaction efficiency by offering flexibility and convenience to customers, thereby strengthening MSME competitiveness. Transaction efficiency itself has the strongest effect on profitability, indicating that operational improvements directly translate into higher revenues and profit margins. In addition, both QRIS and e-wallet adoption exhibit direct positive effects on profitability, showing that digital payments not only enhance efficiency but also attract more customers and expand sales opportunities. Still, the analysis confirms that transaction efficiency mediates the relationship between adoption and profitability, suggesting that efficiency gains are a crucial mechanism through which digital payments improve financial outcomes. These findings highlight the strategic role of digital payments in enhancing MSME performance and provide valuable implications for policymakers, financial institutions, and service providers to accelerate financial inclusion and digital transformation among MSMEs in Indonesia.
Co-Authors Abdul Rahman Amraeni Andi Naila Quin Azisah Aliasyahbana Nursinah Amirullah Nursinah Amrullah Rachmawaty Rachmawaty Kadir