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p-Index From 2020 - 2025
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All Journal Indonesian Journal Of Business And Entrepreneurship Research Journal of Vocational, Informatics and Computer Education
Rachmawaty Kadir
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Computer Science & IT Economics, Econometrics & Finance Education Other

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How Digital Payment and Online Marketing Strategies affect Consumer Experience in the Culinary Industry? Rachmawaty Kadir; Andi Naila Quin Azisah Alisyahbana; Nursinah Amrullah; Ririn Mardhani Syakur; Amraeni
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2493

Abstract

This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service quality and customer interaction. The research method involved a survey of 57 respondents who were Kaku Food customers. The results of the analysis show that both digital payment and online marketing have a significant impact on the customer experience. Specifically, the implementation of digital payment methods, such as e-money and e-wallets, has led to faster transactions and reduced wait times, contributing to higher customer satisfaction. Moreover, creative online marketing strategies, particularly through social media and collaborations with culinary influencers, have proven effective in reaching a digitally active audience, especially young people. The coefficient of determination indicates that 64.2% of the variation in customer experience can be explained by these two variables. The regression results reveal that while both digital payment and online marketing have positive and significant coefficients against customer experience, online marketing exerts a greater influence. This study provides valuable insights for Kaku Food management to formulate effective marketing strategies and payment systems, ultimately enhancing customer satisfaction and fostering greater loyalty.
Persepsi Mahasiswa terhadap Infrastruktur Pendidikan dan Integrasi Computational Thinking di Perguruan Tinggi: Student Perceptions of Educational Infrastructure and Integration of Computational Thinking in Higher Education M. Nurul Fajri; Ruslan Kadir; Putri Nirmala; Rachmawaty Kadir; Rahmawati
Journal of Vocational, Informatics and Computer Education Vol 3, No 1 (2025): Juni 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/21tmsg76

Abstract

The disparity in educational infrastructure across universities in Indonesia presents a significant barrier to the integration of computational thinking (CT) in higher education. This study aims to explore students’ perceptions of educational infrastructure development and the integration of CT in university learning. A descriptive quantitative method was employed using a Likert-scale questionnaire distributed to 73 university students. The results show that students perceive CT as highly relevant for enhancing critical thinking and problem-solving skills, with strong support for its integration into curricula. However, perceptions regarding the adequacy of educational infrastructure in Indonesia remain neutral to negative. Students also highlighted the importance of teacher and parent roles, as well as equitable access to professional training for successful CT implementation. These findings suggest that while awareness of CT’s relevance is high, systemic improvements in infrastructure and educator capacity are essential to support effective implementation in higher education.
Dari Persepsi ke Penerimaan: Analisis TAM terhadap Penggunaan E-Learning di Perguruan Tinggi Makassar: From Perception to Acceptance: A TAM Analysis of E-Learning Usage in Makassar Universities M. Andika Aswa; Muhammad Husair Nawawi; Nurrahmah Agusnaya; Rahmawati; Rachmawaty Kadir
Journal of Vocational, Informatics and Computer Education Vol 3, No 1 (2025): Juni 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/z57qr459

Abstract

The development of digital technology has driven significant changes in learning systems, including the adoption of e-learning in higher education. This study aims to analyze student acceptance of the use of e-learning platforms in Makassar City universities using the Technology Acceptance Model (TAM) framework. The three main constructs analyzed include Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Attitude Toward Using (ATU). This research uses quantitative approach with survey method, involving 65 students from various study programs who actively participate in online learning. The instrument used was a Google Form-based questionnaire consisting of 15 statements, analyzed using multiple linear regression through Jamovi software. The results showed that PU and PEOU had a positive and significant effect on ATU, with a coefficient of determination (R²) of 0.702. This means that 70.2% of the variation in student attitudes towards e-learning can be explained by these two variables. This finding confirms that perceived usefulness and ease of use are key factors in shaping positive attitudes towards learning technology adoption. This research provides an empirical contribution to the strengthening of the TAM model in the Indonesian higher education context and offers practical recommendations for the development of e-learning systems that are more effective and responsive to user needs.
Co-Authors Amraeni Andi Naila Quin Azisah Aliasyahbana M. Andika Aswa M. Nurul Fajri Muhammad Husair Nawawi Nurrahmah Agusnaya Nursinah Amrullah Putri Nirmala Rahmawati Ririn Mardhani Syakur Ruslan Kadir