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All Journal Bahasa, Sastra, Pembelajaran JURNAL EDUCATION AND DEVELOPMENT Jurnal Ilmu Manajemen (JIMMU) BISMA (Bisnis dan Manajemen) Wisesa: Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Anni Rahimah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Interferensi Bahasa Mandailing dalam Bahasa Indonesia Tulis Siswa Kelas VIII MTS Baharuddin Kecamatan Batang Angkola Kabupaten Tapanuli Selatan Anni Rahimah; Agustina .; Syahrul R
Bahasa, Sastra, dan Pembelajaran Vol 3, No 1 (2015): Februari 2015
Publisher : Fakultas Bahasa dan Seni UNP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.207 KB)

Abstract

Abstract: Linguistic problem which is discussed in this research is about interference, it is error which is caused by first language ( L1 ) to second language ( L 2). scmorphology, vocabulary,and syntax. But in this reseach, it is limited on morphology. This research ains to de scribe Mandailing language interference in Indonesian writing from the word, kinds, and the caused. This research uses qualitative research and used descriptive method. The object of this research is the VIII grade students of MTS Baharuddin writing. The data of this research is the words in sentence which contain of mandailing language morphological  interference in students’ writing. The instrument of this research is performance test. The data collection is done by grouping the words which is interferenced into the work analysis table. The result of the research shows that morphological interference of Mandailing in students’ Indonesian writing of theVIII grade students of MTS Baharuddin. First, there are Mandailing language interference in Indonesian include 40 words from (1) such as ( nominal, verbal, adjective and conjunction), (2) affixation, (3) reduplication, and (4) composition. Second, productive interfernce, reseptive and psycological interference. Third, factors which caused the interference in students’ writing are : (1) the influence of first language, (2) the lack of understanding on the language which is used, and (3) unsuitable language teaching . so that, it can be concluded that based on the data found, the interference which is seen in the students’ writing is still fair, it means because the students are influenced by bilingual of the students. Keywords: sociolinguistic, acguisition, two languages, interference
MARHATA SINAMOT PADA BUDAYA BATAK TOBA KAJIAN SEMANTIK Hana Maria Hutagalung; Mina Syanti Lubis; Anni Rahimah
Jurnal Education and Development Vol 8 No 4 (2020): Vol.8.No.4.2020
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.622 KB) | DOI: 10.37081/ed.v8i4.854

Abstract

Idiomatikal yang ada di dalam Marhata sinamot pada Budaya Batak Toba. Dianalisis menggunakan metode penelitian kualitatif. Data dalam penelitian ini adalah ucapan di dalam pesta marhata sinamot yaitu marhata jambara, pingan tuhor, pasahat sinamot yang ada di dalam bahasa Batak Toba. Sumber data penelitian ini adalah ucapan yang diucapkan dari marhata sinamot. Teknik pengumpulan data observasi,wawancara dan teknik rekaman. Hasil analisis data dapat ditemukan bentuk idiomatikal dalam marhata jambarterdapat 4 kalimat ungkapan idomatikal, pingan tuhor 3 kalimat ungkapan idomatikal, pasahat sinamot terdapat 4 kalimat ungkapan idomatikalyang terdapat dalam marhata sinamot pada Budaya Batak Toba yang berasal dari percakapan, dan dalam marhata sinamot terdapat umpasa yang memiliki makna idomatikal,berdasarkan hasil analisis data dapat ditemukan bentuk idiomatikal dalam marhata jambar terdapat 5 kalimat ungkapan idomatikal, pingan tuhor 4 kalimat ungkapan idomatikal, pasahat sinamot terdapat 3 kalimat ungkapan idomatikalyang terdapat dalam marhata sinamot pada Budaya Batak Toba yang berasal dari percakapandalam bentuk kalimat. Arti idiomatikal adalah makna yang beralih dari unsur makna leksikal dan gramatikal yang memiliki makna tersendiri.Penggunaan idiomatikal yang terdapat dari marhata jambar, pingan tuhor, pasahat sinamot, yaag terdapat dalam marhata sinamot memberikan nasihat, dan memberikan pengajaran moral.
Exploring Halal Awareness and Its Effects on Brand Image, Consumer Attitudes, and Purchase Decisions: A Study of Mixue in Malang Sheyba Adinda Azigita; Mohammad Iqbal; Anni Rahimah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4022

Abstract

Understanding the impact of Halal awareness on consumer behavior is crucial in markets with high sensitivity to Halal standards, as it can significantly influence brand perception and purchasing decisions. Despite the increasing importance of Halal certification, there is limited research on how Halal awareness specifically affects brand image, consumer attitudes, and purchase decisions in the context of the Indonesian market. This study aims to explore these relationships for Mixue in Malang. Utilizing an explanatory research design and quantitative methods, data were collected from a sample of 175 respondents through a non-probability sampling technique, specifically purposive sampling. Data analysis was conducted using descriptive techniques to interpret the relationships among the variables. The study finds a strong brand image positively impacts consumer attitudes toward the brand and encourages purchasing behavior. However, Halal awareness does not significantly affect consumer attitudes toward the brand or brand image directly. These insights underscore the complex interplay between Halal awareness, brand perception, and consumer behavior, highlighting the need for brands to enhance both Halal principles promotion and overall brand image to effectively drive consumer attitudes and purchase decisions.
PELATIHAN APLIKASI PENCATATAN KEUANGAN BAGI RUMAH TANGGA DAN UMKM DI DESA PERMANU Sugiastuti, Reika Happy; Nur Imamah; Ika Ruhana; Anni Rahimah
Wisesa: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): WISESA - Jurnal Pengabdian Masyarakat
Publisher : UPT. PKM UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wisesa.2024.03.1.7

Abstract

Community service is one of the Tridharma activities of higher education in addition to the dharma of education and research. The methods used in this activity include analyzing community conditions, identifying problems, determining specific work goals, problem solving plans, social approaches, carrying out outreach and training activities, and evaluating results. Before implementation, the research team analyzed and identified problems in the community in Permanu Village. The results of the analysis show that the Permanu Village community is still weak in financial management, and it is identified that this occurs because they do not record their finances properly, especially households and MSMEs. Next, provide counseling on financial management and continue with direct training on financial recording with applications. The results of the service showed that the training succeeded in increasing participants' understanding and skills in using digital financial recording applications, and many were interested in continuing to learn about financial management. This training can have a long-term positive impact on the financial management of households and MSMEs in Permanu Village, as well as increasing their access to financial facilities such as bank credit.
Consumer perceptions of brand authenticity: a review of purpose-washing phenomena in branding Rihhadata Aisy; Mohammad Iqbal; Anni Rahimah
BISMA (Bisnis dan Manajemen) Vol. 18 No. 1 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n1.p35-65

Abstract

In recent years, brands have increasingly adopted value-driven marketing strategies by aligning themselves with social causes such as environmental sustainability, gender equality, and other human rights issues. However, many brands have been criticised for engaging in purpose-washing, superficially promoting social values without genuine commitment, threatening consumer trust and perceptions of brand authenticity. This study explores how purpose-washing practices—including greenwashing, femwashing, rainbowwashing, and wokewashing—shape consumer perceptions of brand authenticity. Using a Systematic Literature Review (SLR) approach, this research synthesises findings from articles published between 2020 and 2025. The review identifies key antecedents of authenticity perception, such as message clarity, cause–brand fit, communication strategies, psychological connection, and perceived sincerity. It also maps the theoretical frameworks used such as Attribution Theory, Congruence Theory, and Construal Level Theory and highlights the psychological and behavioural outcomes associated with perceived authenticity, ranging from positive attitudes and loyalty to skepticism, backlash, and brand avoidance. The results indicate that brand authenticity is crucial in influencing how consumers react to value-driven campaigns, and that any misalignment between a brand’s messaging and its actual practices tends to provoke perceptions of hypocrisy. This study concludes that authentic communication and ethical consistency are essential for maintaining trust in brand activism. The research offers practical implications for marketers, emphasising the importance of transparency and long-term alignment with social values. It also provides a foundation for future empirical studies examining the complex relationship between authenticity, ethics, and consumer behaviour in branding.
PENGARUH PERSEPSI KEAMANAN, KETERSEDIAAN FITUR, NORMA SUBJEKTIF TERHADAP LOYALITAS MELALUI KEPUTUSAN PENGGUNAAN MOBILE BANKING Agung Nugroho Lutfi Imam Fahrudi; Anni Rahimah; Wahyuningtiyas, Nanik
Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v8i2.20677

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap keputusan penggunaan mobile banking secara parsial. Persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap loyalitas penggunaan mobile banking secara parsial. Persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap loyalitas penggunaan mobile banking melalui keputusan penggunaan. Studi ini menggunakan metode survei daring untuk mengumpulkan data dari pengguna aplikasi mobile bangking yang beragam. SEM analisis digunakan untuk menguji pengaruh dengan menggunakan Smart-PLS sebagai alat analisisnya. Hasil penelitian ini menunjukkan bahwa persepsi keamanan dan norma subjektif berpengaruh signifikan terhadap keputusan penggunaan mobile banking dan ketersediaan fitur tidak berpengaruh signifikan terhadap keputusan penggunaan. Variabel yang berpengaruh langsung terhadap loyalitas adalah variabel persepsi keamanan sedangkan norma subjectif dan ketersediaan fitur tidak berpengaruh signifikan terhadap loyalitas pengguna mobile banking. Persepsi keamanan, ketersediaan fitur dan norma subjektif tidak berpengaruh signifikan terhadap loyalitas melalui keputusan penggunaan. This research aims to analyze the influence of security perceptions, feature availability and subjective norms which have a significant partial effect on the decision to use mobile banking. Perceived security, feature availability and subjective norms have a significant effect on partial loyalty in using mobile banking. Perceptions of security, feature availability and subjective norms have a significant influence on loyalty in using mobile banking through usage decisions. This study uses an online survey method to collect data from various mobile banking application users. SEM analysis is used to test the effect using Smart-PLS as an analysis tool. The results of this research indicate that perceived security and subjective norms have a significant influence on the decision to use mobile banking and feature availability does not have a significant influence on the decision to use. The variable that has a direct effect on loyalty is the perceived security variable, while subjective norms and feature availability do not have a significant effect on the loyalty of mobile banking users. Perceived security, feature availability and subjective norms do not have a significant effect on loyalty through usage decisions.
Co-Authors Agung Nugroho Lutfi Imam Fahrudi Agustina . Hana Maria Hutagalung Ika Ruhana Mina Syanti Lubis Mohammad Iqbal Nur Imamah Reika Happy Sugiastuti Rihhadata Aisy Sheyba Adinda Azigita Syahrul R Wahyuningtiyas, Nanik