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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen (JIMMU) Jurnal Inovasi Pendidikan Ekonomi Jurnal Abdi Insani Jurnal Ecogen Community Empowerment Quantitative Economics and Management Studies Social Science Studies Indonesian Community Journal Jurnal bintang manajemen Al-Muhasib: Journal of Islamic Accounting and Finance International Journal of Economics, Business and Innovation Research Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship
Wahyuningtiyas, Nanik
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Online Review Vlogger on Tourism Decisions to The Beach in Improving Halal Tourism Awarenes for Milennial Generation Nanik Wahyuningtiyas; Tri Sugiarti Ramadhan
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 10, No 2 (2020): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011090760

Abstract

This study aims to analyze and explain (1) To determine the effect of Attractiveness, Trustworthiness, Expertise partially influential on Tourism Decisions; (2) To find out the influence of Attractiveness, Trustworthiness, Expertise simultaneously influence on Tourism Decisions; (3) To determine the effect of Attractiveness, Trustworthiness, Expertise partially influence Awareness; (4) To find out the influence of Attractiveness, Attractiveness, Trustworthiness, Expertise simultaneously influence on Awareness; (5) To determine the effect of Tourism Decisions have an effect on Awareness; (6) To find out the influence of Attractiveness, Trustworthiness, Expertise partially influence Awareness through Tourism Decisions as an intervening variable.This study uses a data collection method with a questionnaire, with a quantitative approach. The population that is the object of research is tourists visiting the South Malang Coast region. Testing the analysis using path analysis.The results of this study indicate (a) Partial testing of variables consisting of attractiveness, trustworthiness, expertise that affect travel decisions viewed from the significant value is attractiveness. (b) Simultaneous test results of variables consisting of attractiveness, trustworthiness, expertise that affect travel decisions by 43.4% (c) Partial test results of variables consisting of attractiveness, trustworthiness, expertise, which affect the awareness seen from the significant value is attractiveness. (d) Simultaneous test results of variables consisting of attractiveness, trustworthiness, expertise, travel decisions that affect awareness 23.8%. (e) The test results of the influence of a tour decision on awareness are influential with a significant value of 0,000 less than 0.05 at a 95% confidence level. (f) The results of the test of the influence of attractiveness, trustworthiness, expertise influencing Awareness through the Travel Decision as an intervening variable were found that the tour decision was an intervening variable due to an increase in the value of direct influence and from the results of testing through the variable of the travel decision.
Dimensi Experiential Marketing Terhadap Visitor Satisfaction Pada Wisata Malang Night Paradise Tri Sugiarti Ramadhan; Nanik Wahyuningtiyas
Jurnal Ecogen Vol 4, No 4 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i4.12353

Abstract

The purpose of this study was to determine the effect of the Dimension Experiential Marketing (Y) on visitor satisfaction at Malang Night Paradise. The population taken in this study were visitors who came to visit Malang Night Paradise Tourism. This research includes visitor satisfaction variable as dependent variable and dimension experiential marketing variable as independent variable consisting of Sense(X1), Feel(X2), Think(X3), Act(X4) and Relate(X5). in this study using accidental sampling technique as many as 96 respondents. Simultaneously, the Experiential Marketing variable has a significant effect on visitor satisfaction of Malang Night Paradise. Then partially there are two variables that do not have a significant effect, namely the taste variable and the related variable. Meanwhile, the other three variables, namely feel (X2), think (X3), and act (X4) have a significant effect on the visitor satisfaction variable (Y) at Malang Night Paradise. With an R2 value of 63.7%, while 36.3% is influenced by other factors that can affect visitor satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEINGINAN DAN KEPUTUSAN BERKUNJUNG KE PANTAI SERTA IMPLIKASINYA TERHADAP WILLINGNESS TO RECOMMENDATION (Studi Empiris pada Pengunjung Pantai Teluk Asmara di Kabupaten Malang Jawa Timur) Nanik Wahyuningtiyas
Jurnal Ilmu Manajemen (JIMMU) Vol 3, No 2 (2018): SEPTEMBER
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (81.277 KB) | DOI: 10.33474/manajemen.v3i2.1582

Abstract

AbstrakTujuan penelitian ini adalah: 1) Untuk mengetahui dan menganalisis pengaruh daya tarik, branding, image, wom, e-wom, fasilitas dan pelayanan secara parsial terhadap keinginan berkunjung ke Pantai Teluk Asmara, 2) Untuk mengetahui dan menganalisis pengaruh daya tarik, branding, image, wom, e-wom, fasilitas dan pelayanan secara simultan terhadap keinginan berkunjung ke Pantai Teluk Asmara, 3) Untuk mengetahui dan menganalisis pengaruh daya tarik, branding, image, wom, e-wom, fasilitas dan pelayanan secara parsial terhadap keputusan berkunjung ke Pantai Teluk Asmara, 4) Untuk mengetahui dan menganalisis pengaruh daya tarik, branding, image, wom, e-wom, fasilitas dan pelayanan secara simultan terhadap keputusan berkunjung ke Pantai Teluk Asmara, 5) Untuk mengetahui dan menganalisis pengaruh keinginan berkunjung dan keputusan berkunjung ke Pantai Teluk Asmara, 6) Untuk mengetahui dan menganalisis pengaruh daya tarik, branding, image, wom, e-wom, fasilitas dan pelayanan secara parsial terhadap willingnes to recommendation di Pantai Teluk Asmara, 7) Untuk mengetahui dan menganalisis pengaruh daya tarik, branding, image, wom, e-wom, fasilitas dan pelayanan secara simultan terhadap willingnes to recommendation di Pantai Teluk Asmara 8) Untuk mengetahui dan menganalisis pengaruh keinginan berkunjung terhadap willingness to recommendation di Pantai Teluk Asmara, 9) Untuk mengetahui dan menganalisis pengaruh keputusan berkunjung terhadap willingness to recommendation di Pantai Teluk Asmara.Sampel yang digunakan dalam penelitian ini adalah pengunjung yang dijumpai di Pantai Teluk Asmara dengan cara membagikan kuisioner, maka hasil penelitian menunjukkan bahwa secara umum faktor–faktor tersebut perpengaruh terhadap keinginan ,keputusan berkunjung, dan willingness to recommendation di Pantai Teluk Asmara. Dalam penelitian ini juga dapat diketahui jika keinginan dan keputusan berkunjung sebagi variabel intervening tidak berdampak pada willingness to recommendation di Pantai Teluk Asmara.Kata kunci : daya tarik, branding, image, wom, e-wom, fasilitas, pelayanan, keinginan berkunjung, keputusan berkunjung, willingness to recommendation. The purpose of this research are: 1) To know and analyze the influence of attractiveness, branding, image, wom, e-wom, facilities and services partially to the desire to visit the Teluk Asmara Beach, 2) To know and analyze the influence of attractiveness, branding, image, wom, e-wom, facilities and services simultaneously to the desire to visit the Teluk Asmara Beach, 3) To know and analyze the influence of attractiveness, branding, image, wom, e-wom, facilities and services partially to the decision to visit the Teluk Asmara Beach, 4) To know and analyze the influence of attraction, branding, image, wom, e-wom, facilities and services simultaneously to the decision to visit the Teluk Asmara Beach, 5) To know and analyze the influence of visiting desire and decision to visit the Teluk Asmara Beach, 6) To know and analyze the influence of attractiveness, branding, image, wom, e-wom, facilities and services partially limited ap willingnes to recommendation at Teluk Asmara Beach, 7) To know and analyze the effect of attraction, branding, image, wom, e-wom, facilities and services simultaneously to the willingness to recommendation at Teluk Asmara Beach 8) To know and analyze the influence of desire visit to the willingness to recommendation at Teluk Asmara Beach, 9) To know and analyze the influence of visiting decision on willingness to recommendation at Teluk Asmara Beach.            The samples used in this study were the visitors found in the Teluk Asmara Beach by distributing questionnaires, the result of the research showed that in general the factors influenced the desire, the visiting decision, and the willingness to recommendation in Teluk Asmara Beach. In this study can also be known if the desire and decision to visit as an intervening variable does not affect the willingness to recommendation in Teluk Asmara Beach.Keyword : attractiveness, branding, image, wom, e-wom, facility, service, visiting desire, visiting decision, willingness to recommendation. 
Assistance in applying sharia KUR financing as an alternative for MSME funding Abdullah Syakur Novianto; Nanik Wahyuningtiyas; Tanzil Ilham; Ike Nurmaya Devina
Community Empowerment Vol 7 No 6 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.084 KB) | DOI: 10.31603/ce.6928

Abstract

Lack of capital and lack of knowledge about sharia-compliant financial products are the issues MSMEs in Kedungkandang Village are dealing with. Five stages make up the methodology employed for this program: socialization, counseling, training, mentoring, and monitoring and evaluation. The outcome of this program is that MSMEs in Kedungkandang Village understand the procedure for applying for financing to Islamic banks and can apply for sharia KUR financing to PT. Bank Syariah Indonesia, Tbk. as an alternative to funding.
Improving the Community's Economy Influenced by Green Marketing through Post-Pandemic Travel Decisions Nanik Wahyuningtiyas; Abdullah Syakur Novianto
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2068

Abstract

Purpose: This study aims to examine how green marketing influences travel decisions, how green marketing influences the improvement of the community's economy, how the impact of the decision to travel on the progress of the community's economy, and how the effect of green marketing on the improvement of the community's economy through the decision To Travel in Malang Raya. Design/methodology/approach: The approach in this research is quantitative by using the SmartPLS analysis tool. Respondents are tourists who have visited tourist areas, as many as 175 respondents. Findings: The results of this study show that all independent variables have a positive and significant impact on dependent variables, and travel decision variables are proven to mediate the relationship between green marketing and improving the community's economy. Research limitations/implications: Because it is carried out through the google form the results obtained are not optimal. For further research, it is hoped that it will be more specific in explaining the variables of green marketing and can also add other variables that have become a phenomenon in the economic revival of the community in tourist areas after the covid-19 pandemic. Practical implications: Intensify efforts in the field of environmentally friendly tourism for economic improvement. Originality/value: This Paper is Original. Paper type: Research Paper
The The Impact of Green Price, Green Promotion, and Green Place on the Economy of Communities in Tourism Areas through Environmental Sustainability Entering the New Normal Nanik Wahyuningtiyas; Abdullah Syakur Novianto
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1300

Abstract

This study aims to analyze and explain (1) determine the effect of Green Marketing on environmental sustainability in tourists; (2) To find out the effect of Green Marketing on the economy of the community in tourists; (3) To determine the effect of environmental sustainability on the economy of the community in tourist areas; (4) To determine the effect of Green Marketing (green price, green promotion and green place) on the economy of the community in tourist areas through environmental sustainability as an intervening variable. This study uses a data collection method with a questionnaire with a quantitative approach. The population that becomes the object of research is tourists who visit tourist areas in Malang Raya. Testing the analysis using SEM with the Smart PLS analysis tool. Green price does not directly affect the sustainability of the environment, while green promotion and green place directly affect environmental sustainability. Green prices, green promotions, and green places do not have a direct effect on the community economy, while environmental sustainability has a direct effect on the community economy. Green prices do not indirectly affect the community economy through environmental sustainability, while green promotion and green places indirectly affect the community. Community economy through environmental sustainability.
The Purchase Decisions Are Influenced By Price, Brand Image and Quality Of Iphone Products In Malang City Tri Sugiarti Ramadhan; Nanik Wahyuningtiyas
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 3 (2023): May 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i3.2264

Abstract

Purpose: This study aims to determine and analyze the effect of price, brand image and product quality on iPhone purchasing decisions in the city of Malang. The population in this study are iPhone consumers who have purchased products at Fineapple id. Design/methodology/approach: The data collection method in this study used a questionnaire with a sample of 75 respondents. The independent variable in this study is the effect of price, brand image and product quality and the dependent variable is the purchase decision. The analytical method used in this study is multiple linear regression analysis and processed using SPSS 26. Findings: The results of this study simultaneously show that the effect of price, brand image and product quality has a positive and significant effect on purchasing decisions. Partially, Brand Image and Product Quality have a significant effect on iPhone Purchase Decisions, while Price has no effect on iPhone Purchase Decisions. Paper type: Research paper
The Interplay of Individual Factors, Mood, and Promotions in Shaping E-Impulsive Buying Behavior Nanik Wahyuningtiyas; Tri Sugiarti Ramadhan
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the effect of individual factors, mood, and promotion on e-impulse buying behavior; or simply spontaneous and unreflective online purchases. Quantitative - A survey of 196 online consumers was deployed. Smart PLS software will be used to analyze the obtained data of partial least squares (PLS) based Structural Equation Model (SEM). The emotion factor also has a significant impact on individual factors, and promotion realized e-impulsive buying. Positive moods are inclined to proactivity and optimism - also in shopping, whereby attractive, appropriate promotions could even be responsible of a spurious purchase. The remaining four hypotheses did not demonstrate any relationship significantly. The personal factors of an individual have no direct effect on decisions to engage in online impulse purchasing and mood while affecting the personal factors, does not significantly affect e-impulsive buying. Also, the individual aspects do not reveal a clear signal as to whether marketing promotions have enough muscle on their own in changing consumer characteristics. Besides, the five indirect relationship hypotheses were not well supported so that each mediating variable had no significant influence on impulse shopping behavior online. In other words, because most online shoppers think before they buy and will need a clear reason to act in the moment. More investigation should be done, looking at other variables that in conjunction with the predictors of this research can improve our understanding about what influences click bait behavior so as to create more effective marketing strategies when it comes sharing content on e-commerce platforms.
Analisis Teknikal Saham Kalbe Farma dengan Menggunakan Moving Average Convergence Divergence dan Stochastic Ocillator Selama Pandemi Covid-19 Periode 2020-2021 Mustaqim, M.; Putrihadiningirum, Devika Cherly; Wahyuningtiyas, Nanik
Al-Muhasib: Journal of Islamic Accounting and Finance Vol. 2 No. 1 (2022)
Publisher : Department of Islamic Accounting, The Faculty of Islamic Economics and Business, State Islamic Institute of Kediri [IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuhasib.v2i1.186

Abstract

The purpose of this study is to provide information to assist you in making decisions to buy or sell stock prices by analyzing the stock performance of Kalbe Farma. The moving average convergence indicators and the stochastic oscillator shows that Kalbe Farma is a pharmaceutical company with an excellent opportunity during the Covid-19 pandemic. This research is a descriptive study using secondary data on Kalbe Farma's stock price, while the population in this study is the total stock price of PT. Kalbe Farma. The sample in this study is the stock price of Kalbe Farma for the 2020-2021 period. The result of this study is that the Kalbe Farma Company did not experience a significant difference in share prices during the Covid-19 pandemic. The moving average convergence also shows that Kalbe Farma's stock has two golden crosses and three death crosses. This indicator means a signal to sell shares three times and buy shares twice from 2020 to 2021. The stochastic oscillator gives five oversold signals where investors have a good opportunity to buy shares and three overhold signals where investors have an excellent chance to sell their shares.   Tujuan dari penelitian ini adalah untuk memberikan informasi untuk membantu Anda dalam mengambil keputusan untuk membeli atau menjual harga saham dengan menganalisis kinerja saham Kalbe Farma. Indikator konvergensi moving average dan stochastic oscillator menunjukkan bahwa Kalbe Farma merupakan perusahaan farmasi dengan peluang yang sangat baik selama pandemi Covid-19. Penelitian ini merupakan studi deskriptif dengan menggunakan data sekunder harga saham Kalbe Farma, sedangkan populasi dalam penelitian ini adalah total harga saham PT Kalbe Farma. Sampel dalam penelitian ini adalah harga saham Kalbe Farma periode 2020-2021. Hasil penelitian menunjukkan bahwa harga saham perusahaan Kalbe Farma tidak mengalami perbedaan yang signifikan selama pandemi Covid-19. Konvergensi moving average juga menunjukkan bahwa saham Kalbe Farma memiliki dua golden cross dan tiga death cross. Indikator ini merupakan sinyal untuk menjual saham sebanyak tiga kali dan membeli saham sebanyak dua kali dalam medio 2020 hingga 2021. Stochastic oscillator memberikan lima sinyal oversold di mana investor memiliki peluang bagus untuk membeli saham dan tiga sinyal overhold di mana investor memiliki peluang bagus untuk menjual sahamnya.
The Influence of Personal Selling, Innovation Capacity, and Distribution Effectiveness on the Marketing Performance of MSMEs with a Competitive Environment as a Moderation Variable Nanik Wahyuningtiyas; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3391

Abstract

This study aims to analyze the influence of personal selling, innovation capacity, and distribution effectiveness on the marketing performance of MSMEs, as well as the role of moderating the competitive environment. This study uses the Structural Equation Modeling (SEM) approach with 387 MSME respondents in Indonesia. The results showed that personal selling and innovation capacity had a positive and significant influence on marketing performance, while distribution effectiveness did not show a significant influence. The competitive environment plays a significant moderating variable on the influence of innovation capacity but does not moderate the relationship between personal selling and distribution and marketing performance. These findings indicate that to improve marketing performance, MSMEs need to focus on personal selling strategies and product innovation, especially in markets with a high level of competition. This research also provides recommendations for MSMEs to improve their distribution strategies and better adapt to the development of marketing technology.
Co-Authors Abdullah Syakur Novianto Abdullah Syakur Novianto Agung Nugroho Lutfi Imam Fahrudi Anni Rahimah Arsyianto, Muhammad Tody Budi Eko Soetjipto Cindy Pramita Fahrudi, Agung Nugroho Luthfi Imam Farah Mutiara Heri Pratikto Ike Nurmaya Devina Imam Mukhlis Kholil, A. Yusuf Ludi Wishnu Wardana Mustaqim, M. Putrihadiningirum, Devika Cherly Ramadhan, Tri Sugiarti Sudarmiatin Tanzil Ilham