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All Journal Jurnal Informatika Polinema (JIP) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sheyba Adinda Azigita
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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klasifikasi pola asuh orang tua terhadap anak usia dini Luqman Affandi; Muhammad Unggul Pamenang; Sheyba Adinda Azigita
Jurnal Informatika Polinema Vol. 8 No. 3 (2022): Vol 8 No 3 (2022)
Publisher : UPT P2M State Polytechnic of Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jip.v8i3.449

Abstract

Pola asuh memiliki dampak negatif dan positif yang mana dampak negatif pola asuh dapat mempengaruhi karakter anak dimasa mendatang, jika tidak segera ditangani dapat merugikan anak itu sendiri maupun orang tua. Namun kebanyakan orang tua kurang sadar pentingnya mengetahui pola asuh yang sedang mereka terapkan kepada anak.Salah satu solusi dari masalah tersebut adalah dengan menemui pakar, tetapi untuk menemui pakar memperluhkan biaya dan waktu sehingga sering kali orang tua mengabaikan kondisi tersebut. Oleh karena itu diperluhkan aplikasi yang dapat mengelompokkan pola asuh orang tua terhadap anak usia dini sehingga dapat memberikan pengetahuan serta saran penanganan yang tepat sesuai pola asuh mereka. Untuk dapat menjalankan proses klasifikasi diperluhkan data kuesioner dan data latih untuk proses perhitungan Naïve Bayes. Hasil pengujian dilakukan dengan cara 30 data sample acak yang sudah memiliki label dan hasilnya dibandingkan dengan hasil aplikasi. Dalam penelitian ini metode naïve bayes dengan laplace smoothing menghasilkan akurasi sebesar 93 % sedangkan metode naïve bayes menghasilkan akurasi sebesar 76%. Kata kunci : sistem pakar , klasifikasi , pola asuh , naive bayes
Exploring Halal Awareness and Its Effects on Brand Image, Consumer Attitudes, and Purchase Decisions: A Study of Mixue in Malang Sheyba Adinda Azigita; Mohammad Iqbal; Anni Rahimah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4022

Abstract

Understanding the impact of Halal awareness on consumer behavior is crucial in markets with high sensitivity to Halal standards, as it can significantly influence brand perception and purchasing decisions. Despite the increasing importance of Halal certification, there is limited research on how Halal awareness specifically affects brand image, consumer attitudes, and purchase decisions in the context of the Indonesian market. This study aims to explore these relationships for Mixue in Malang. Utilizing an explanatory research design and quantitative methods, data were collected from a sample of 175 respondents through a non-probability sampling technique, specifically purposive sampling. Data analysis was conducted using descriptive techniques to interpret the relationships among the variables. The study finds a strong brand image positively impacts consumer attitudes toward the brand and encourages purchasing behavior. However, Halal awareness does not significantly affect consumer attitudes toward the brand or brand image directly. These insights underscore the complex interplay between Halal awareness, brand perception, and consumer behavior, highlighting the need for brands to enhance both Halal principles promotion and overall brand image to effectively drive consumer attitudes and purchase decisions.
Co-Authors Anni Rahimah Luqman Affandi Mohammad Iqbal Muhammad Unggul Pamenang