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All Journal Jurnal Praktik Bisnis
Firman Firman
Fakultas Ekonomi Universitas Negeri Padang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK DAN ASOSIASI MEREK TERHADAP PENGARUH KUALITAS PRODUK DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN BIORE BODY FOAM PADA MAHASISWI UNIVERSITAS NEGERI PADANG Dwi Nanda Putri Sirajudin; Firman Firman
Jurnal Praktik Bisnis Vol 4, No 1 (2015)
Publisher : Jurnal Praktik Bisnis

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Abstract

This research aims to analyze the effect of Product Quality and Brand Association Toward Repurchase Decision of Biore Body Foam to female students in Universitas Negeri Padang. This study held in Universitas Negeri Padang. Population of this research is all female students in Universitas Negeri Padang who has bought Biore Body Foam before. Sample has taken through Accidental Sampling with total samples 100 respondents. Data Analyzed are by using path analysis through SPSS version 16.00. The result of this research show that : (1) Product Quality has significant effect toward Brand Association of Biore Body Foam to female students in Universitas Negeri Padang, (2) Product Quality has significant effect toward Repurchase Decision Biore Body Foam to female students in Universitas Negeri Padang, (3) Brand Association has significant effect toward Repurchase Decision of Biore Body Foam to female students in Universitas Negeri Padang. Key Words: Product Quality, Brand Association, Repurchase Decision
PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT KUNJUNG ULANG WISATAWAN KAWASAN OBJEK WISATA LEMBAH HARAU KABUPATEN LIMA PULUH KOTA Nuzulia Mustika Dhani; Firman Firman
Jurnal Praktik Bisnis Vol 4, No 2 (2015)
Publisher : Jurnal Praktik Bisnis

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Abstract

This study aimed to analyze the effect of sense, feel, think and act toward revisit interest of  tourist for Lembah Harau tourism in Kabupaten Limapuluh Kota. This research included type of caustive research. Populations on this study are all tourist who visited of Lembah Harau. By using the formula slovin, then selected a sample size of 100 people, which is carried out by sampling Accidental. The data analysis technique used is the analysis of the multiple regression using SPSS version 16.00. The results based multiple regression analysis showed that: sense, feel, think and act variabel has a significant effect toward revisit interest for Lembah  Harau tourism. Keywords: Sense, Feel, Think, Act, Revisit Interest, Lembah Harau Tourism.
Co-Authors Dwi Nanda Putri Sirajudin Nuzulia Mustika Dhani