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All Journal MetaKom : Jurnal Kajian Komunikasi Communiverse
Rezki Pratami
Universitas Budi Luhur
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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UTILIZATION OF TOK TIK AS MEDIA CAMPAIGN MOVEMENT OF WASHES IN INDONESIA FOR PREVENTION OF SPREAD OF VIRUS COVID-19 Togi Prima Hasiholan; Rezki Pratami; Umaimah Wahid
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.103

Abstract

Indonesia, which is 64.8% of the population, has used the Internet and 160 million people are social media users, making Indonesia a promising market by social media industry players, such as the Tik Tok application. In 2020 the Tik Tok application became a popular culture in Indonesia, because the Indonesian people would know this application and become its user. The popularity of Tik Tok in Indonesia became an ideal medium by the World Health Organization (WHO) which campaigns for the correct hand washing movement to break the transmission of the COVID Virus -19 or known by the name of corona by producing videos and hashtags #safehands challenge in the Tik Tok application, then the creators produce their own version of video content and add hashtags #safehands challenge to follow this challenge. This type of research used in this study is a qualitative method with a descriptive approach. Tik Tok as a popular media becomes an ideal media in conducting handwashing campaigns which are used by WHO through the hashtag #safehands challenge, but users prefer videos with professional themes in their fields (such as doctors in this case) but light and not patronizing.
PEMANFAATAN MEDIA SOSIAL TIK TOK SEBAGAI MEDIA KAMPANYE GERAKAN CUCI TANGAN DI INDONESIA UNTUK MENCEGAH COVID-19 Togi Prima Hasiholan; Rezki Pratami; Umaimah Wahid
Communiverse : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2020): Juni
Publisher : LPPM Abdurrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/cmv.v5i2.1278

Abstract

Indonesia, which is 64.8% of the population, has used the Internet and 160 million people are social media users, making Indonesia a promising market by social media industry players, such as the Tik Tok application. In 2020 the Tik Tok application became a popular culture in Indonesia, because the Indonesian people would know this application and become its user. The popularity of Tik Tok in Indonesia became an ideal medium by the World Health Organization (WHO) which campaigns for the correct hand washing movement to break the transmission of the COVID Virus -19 or known by the name of corona by producing videos and hashtags #safehands challenge in the Tik Tok application, then the creators produce their own version of video content and add hashtags #safehands challenge to follow this challenge. Campaigning via video with this #safehands challenge hashtag watched a lot, but there are some points that underlie which videos are most watched, liked and shared by Tik Tok users.
Co-Authors Togi Prima Hasiholan Umaimah Wahid