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All Journal MetaKom : Jurnal Kajian Komunikasi Channel : Jurnal Komunikasi COMMED: Jurnal Komunikasi dan Media JIKE : Jurnal Ilmu Komunikasi Efek Coverage: Journal of Strategic Communication
Ayu Priana
Universitas Negeri Jakarta
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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KOMUNIKASI KELUARGA ETNIS BETAWI DALAM MENINGKATKAN MOTIVASI BELAJAR ANAK DI WILAYAH JAKARTA, BOGOR, DEPOK DAN TANGERANG Maulina Larasati Putri; Ayu Priana
Metakom Vol 4 No 2 (2020): 8th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i2.113

Abstract

The family is the first party that plays the most role in the formation of various aspects of a child's life, one of which is learning motivation. The purpose of this research is to find out how Betawi ethnic family communication can improve children's learning motivation. This research uses descriptive research method with a qualitative approach. The primary data collection method is done by interview, while secondary data is obtained from various sources of journal articles, books, theses, and other research documents similar to this research. The results of this study found that, Betawi ethnic families with consensual and pluralistic family types tended to be able to increase children's learning motivation. Whereas families with protective types tend not to increase children's learning motivation, and there are no informants with laissez-faire family types. The contribution of this study is the result of research that can be applied by Betawi ethnic and other ethnic families to be able to know and apply suitable family types to increase children's learning motivation
Betawi Ethnic Family Communication Patterns in Building Awareness of the Importance of Higher Education for Daughters Maulina Larasati Putri; Aminah Devina Fajri; Ayu Priana
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i1.18184

Abstract

Family is one of the most important aspects in human life and is also the first environment that will be an example for every individual, especially for a child. Family is the first place where children form their potential. The first education a child gets also comes from the family. In Indonesia, which has a variety of cultures, of course, has differences in communication, especially communication within the family. The ethnicity we examined in this study was the Betawi ethnicity, where previously the Betawi people thought that education for daughters was not an obligation but as the development of the cultural age also developed over the course of time we found many women from the Betawi ethnicity were able to teach learners in higher education. This is also influenced by the mindset instilled by the Betawi ethnic family through the instilled family communication pattern.  In this study, researchers are interested in knowing how the communication patterns of Betawi ethnic families in building awareness of the importance of higher education for daughters. The method used in this research is a quantitative method by collecting data using a questionnaire which is distributed to 30 respondents. The respondents of this study were daughters from the Betawi ethnicity. The results of this study indicate that the Betawi ethnic family tends to apply the balanced split pattern and the unbalanced split pattern, in which the balanced split pattern prioritizes equality in roles and balanced tasks for each family member. Meanwhile, the unbalanced split pattern applies the opposite. This communication pattern is not balanced, and one of the dominant family members in the family.  
EFEKTIVITAS IKLAN BALIHO GRACE NATALIE DALAM MENINGKATKAN CITRA DIRI SEBAGAI KETUA UMUM PARTAI SOLIDARITAS INDONESIA TAHUN 2019 Ayu Priana
Commed : Jurnal Komunikasi dan Media Vol. 4 No. 2 (2020): COMMED : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.862 KB) | DOI: 10.33884/commed.v4i2.1652

Abstract

ABSTRCT Billboards are one of the media for advertising political campaigns. This study aims to determine the effectiveness of Grace Natalie's billboard advertisement in enhancing her self-image as Chairperson of the Indonesian Solidarity Party (PSI). This type of research is a descriptive study through a quantitative approach. The population of this study is students of the Communication Studies program at the 2018 Jakarta State University with 38 people with 35 respondents. Data collection techniques in this study were carried out by distributing questionnaires to 35 respondents. This study has one research variable, namely advertising effectiveness. The results of this study stated that the submission of Grace Natalie's advertisements using billboards advertising media in order to improve self-image as Chair of the Indonesian Solidarity Party (PSI) was effective. Keywords: effectiveness of advertisements, political campaign advertisements, self-image Abstrak Baliho merupakan salah satu media untuk pemasangan iklan kampanye politik. Penelitian ini bertujuan untuk mengetahui efektivitas dari iklan baliho Grace Natalie dalam meningkatkan citra diri sebagai Ketua Umum Partai Solidaritas Indonesia (PSI). Jenis penelitian ini merupakan penelitian deskriptif melalui pendekatan kuantitatif. Populasi penelitian ini merupakan mahasiswa program studi Ilmu Komunikasi Universitas Negeri Jakarta angkatan 2018 dengan jumlah 38 orang dengan jumlah responden sebanyak 35 orang. Teknik pengumpulan data pada penelitian ini dilakukan dengan penyebaran kuesioner kepada 35 responden. Penelitian ini memiliki satu variabel penelitian, yaitu efektivitas iklan. Hasil penelitian ini menyatakan bahwa penyampaian iklan Grace Natalie menggunakan media iklan baliho dalam tujuan untuk meningkatkan citra diri sebagai Ketua Umum Partai Solidaritas Indonesia (PSI) sudah efektif. Kata kunci: efektivitas iklan, iklan kampanye politik, citra diri
Hubungan Penggunaan Media Sosial Instagram @riliv dengan Pemenuhan Kebutuhan Informasi Kesehatan Mental Followers Ayu Priana; Vera Wijayanti Sutjipto; Nada Arina Romli
CoverAge: Journal of Strategic Communication Vol 12 No 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v12i2.3097

Abstract

Media sosial kini menjadi hal yang tidak bisa dipisahkan dari berbagai kegiatan sehari-hari oleh banyak orang. Penggunaan media sosial dapat dijadikan sumber informasi atas suatu hal yang dicari atau dibutuhkan. Saat pandemi Covid-19, terdapat dampak yang turut dirasakan oleh banyak orang, salah satunya pada kesehatan mental manusia. Penelitian ini bertujuan untuk mengetahui hubungan penggunaan media sosial Instagram @riliv dengan pemenuhan kebutuhan informasi kesehatan mental followers. Populasi penelitian ini adalah pengikut dari akun Instagram @riliv, dengan jumlah sampel sebanyak 100 responden yang dihitung menggunakan rumus Slovin. Teknik pengumpulan dengan survei yang menyebarkan kuesioner kepada responden secara daring. Penelitian ini memakai paradigma positivisme dengan pendekatan kuantitatif. Metode penelitian ini adalah korelasional dengan teknik analisis data statistik inferensial (korelasi rank spearman). Data pada penelitian ini disajikan dalam bentuk data kuantitatif. Hasil dari penelitian ini menyatakan bahwa terdapat hubungan tinggi (kuat) antara penggunaan media sosial Instagram @riliv dengan pemenuhan kebutuhan informasi kesehatan mental followers. Nilai koefisien korelasi bernilai positif, menandakan bahwa apabila terdapat peningkatan penggunaan media sosial Instagram @riliv, maka pemenuhan kebutuhan informasi kesehatan mental pengikutnya akan turut meningkat. Dimensi-dimensi variabel X pada penelitianini masing-masing memiliki hubungan yang cukup berarti dengan pemenuhan kebutuhan informasi (Y). Berdasarkan hasil uji korelasi rank spearman, dimensi connection memiliki nilai koefisien korelasi paling tinggi dengan pemenuhan kebutuhan informasi (Y), sedangkan dimensi context memiliki nilai koefisien korelasi paling rendah dengan pemenuhan kebutuhan informasi (Y).
EFEKTIVITAS IKLAN TELEVISI UNILEVER INDONESIA MENGENAI COVID-19 Ayu Priana; K. Y.S. Putri
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.1044

Abstract

Abstract Advertising is one of the important things for advertisers to provide information to the audience. Covid-19 is a national disaster that is happening in Indonesia. This study wanted to find out the effectiveness of television commercials about Covid-19 from Unilever Indonesia entitled " K-U-N-C-I Menangkal Virus Corona". This research uses a descriptive quantitative approach with survey methods. The results of this study indicate that all dimensions used in the questionnaire have an average value of above 2.5, which means that a television advertisement about Covid-19 from Unilever Indonesia entitled " K-U-N-C-I Menangkal Virus Corona" has been effective. Keywords: effectiveness, television advertising, covid-19. Abstrak Iklan merupakan salah satu hal yang penting bagi pengiklan untuk memberikan informasi kepada khalayak. Covid-19 merupakan bencana nasional yang sedang melanda Indonesia. Penelitian ini ingin mencari tahu efektivitas dari iklan televisi mengenai Covid-19 dari Unilever Indonesia yang berjudul “K-U-N-C-I Menangkal Virus Corona”. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Hasil penelitian ini menunjukkan bahwa seluruh dimensi yang digunakan dalam kuesioner memiliki nilai rata-rata di atas 2,5, yang berarti bahwa iklan televisi mengenai Covid-19 dari Unilever Indonesia yang berjudul “K-U-N-C-I Menangkal Virus Corona” sudah efektif. Kata Kunci: efektivitas, iklan televisi, covid-19.
Co-Authors Aminah Devina Fajri K. Y.S. Putri Nada Arina Romli Putri, Maulina Larasati SUTJIPTO, VERA WIJAYANTI