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All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Al-Bayyinah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Digital Terkini Panggung Kebaikan : Jurnal Pengabdian Sosial Ulil Albab Jurnal Ilmiah Manajemen Dan Kewirausahaan
Alfiana Alfiana
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemasaran Online Untuk Usaha Mikro Kecil Menengah Sosis Bakar Bu Wiwik Alfiana Alfiana; Rofifah Qonita Hamzah; Dita Alia Farah; Yovita Kiik
JURNAL APLIKASI DAN INOVASI IPTEKS "SOLIDITAS" (J-SOLID) Vol 4, No 2 (2021): Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS
Publisher : Badan Penerbitan Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/js.v4i2.2762

Abstract

Sejak pandemi COVID-19, beberapa lini bisnis tidak dapat beroperasi secara maksimal,  sehingga beberapa pengusaha mulai mencari alternative untuk menjual produk mereka secara omline. Usaha Mikro, Kecil dan Menengah atau (UMKM) merupakan salah satu kategori bisnis yang mendapatkan dampak paling besar. Bisnis Online merupakan salah satu hal yang diminati di bidang ekonomi yang dilakukan untuk memperluas market share. Maka program Kuliah Pengabdian Masyarakat (KPM) yang dilakukan oleh Universitas Widyagama, Malang berusaha membantu salah satu UMKM di Kabupaten Malang yaitu Sosis Bakar Bu Wiwik dengan membuatkan pengurusan media sosial dengan merencanakan konten, foto-foto produk, desain feeds Instagram, menulis caption, dan mengunggah konten. Semuanya dilakukan pada media sosial instagram Sosis Bakar Bu Wiwik.
ANALISIS HUBUNGAN INTELLECTUAL CAPITAL DAN NILAI PERUSAHAAN DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL MEDIASI (STUDI EMPIRIS PADA PERUSAHAAN LQ 45 TERDAFTAR DI BURSA EFEK INDONESIA) Retno Sari; Muchlis H. Mas’ud; Alfiana Alfiana
Conference on Innovation and Application of Science and Technology (CIASTECH) CIASTECH 2020 "Peranan Strategis Teknologi Dalam Kehidupan di Era New Normal"
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji hubungan intellectual capital dan Nilai Perusahaan dengan kinerja keuangan sebagai variabel mediasi. Populasi dalam penelitian ini adalah seluruh perusahaan LQ-45 yang terdaftar di Bursa Efek Indonesia periode tahun 2016-2019. Sampel yang di teliti berjumlah 16 perusahaan dengan pertimbangan konsisten berada dalam kelompok LQ45 dan memiliki laporan keuangan yang lengkap selama periode 2016-2019. Teknik analisis dalam penelitian ini menggunakan metode Path Analysis. Hasil penelitian menunjukkan bahwa (1) intellcetual capital meliputi human capital,structurecapital dan capital employed memiliki hubungan signifikan terhadap kinerja keuangan dan nilai perusahaan. (2) Human capital tidak memiliki hubungan dengan kinerja keuangan, sedangkan struktur capital dan capital employed memiliki hubungan signifikan terhadap kinerja keuangan.  (3) Kinerja keuangan dapat memediasi hubungan antara  human capital dan structure capital dengan nilai perusahaan. (4) Kinerja keuangan tidak dapat memediasi hubungan antara  capital employed dan nilai perusahaan.
Provision of Notary Services in Making Preliminary Sale and Purchase Agreement Deeds for Low-Income Communities in Makassar City Alfiana Alfiana; A. Pangerang Moenta; Muhammad Azwan
Al-Bayyinah Vol 6, No 2 (2022): Al-Bayyinah
Publisher : Fakultas Syariah dan Hukum Islam Institut Agama Islam Negeri Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35673/al-bayyinah.v6i2.2795

Abstract

This study aims to determine whether related to the authority of a Notary in providing free services in making of the sale and purchase agreement deed for low-income people and regarding of whether the imposition of sanctions had been realized or not. This research was empirical law and analyzed descriptively qualitative. From the results of the research conducted, it was determined that the provision of free legal services, especially in making of the sale and purchase agreement deed for low-income class in Makassar, had not been realized. Sanctions for notaries who provide free services had never been realized in Makassar. If in the future the public and other Notaries are reported that these obligations are not fulfilled, the Notary Supervisory Council may impose administrative sanctions on the Notary.
Pengaruh Budaya Organisasi, Quality Of Work Life Dan Iklim Organisasi Terhadap Kinerja Karyawan (Studi Pada PT. Garuda Mitra Solusi) Refi Oktafia Utami; Muchlis H Mas'ud; Alfiana Alfiana
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 10: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i10.5007

Abstract

Penelitian ini bertujuan untuk mengetahui efek dari Budaya Organisasi, Quality of Work Life, dan Iklim Organisasi Terhadap Kinerja Karyawan. Populasi dalam penelitian ini adalah seluruh karyawan di PT. Garuda Mitra Solusi, Kota Malang. Teknik pengambilan sampel dengan Nonprobability Sampling atau (Sampel Jenuh) dengan jumlah responden sebanyak 100 orang. Metode pengumpulan data berupa kuesioner dan teknik analisis data menggunakan analisis jalur. Dan data diproses melalui software Smart Partial Least Square (PLS). Hasil uji hipotesis, 1). Budaya Organisasi tidak berpengaruh signifikan terhadap Kinerja karyawan. Artinya budaya organisasi tidak dapat mempengaruhi kinerja karyawan pada PT Garuda Mitra Solusi. 2). Quality Of Work Life tidak berpengaruh signifikan terhada Kinerja Karyawan. Artinya Quality of Work Life belum mampu mempengaruhi kinerja karyawan pada PT Garuda Mitra Solusi. 3). Iklim Organisasi memiliki dampak positif dan signifikan terhadap Kinerja karyawan, yang artinya dimana Iklim Organisasi dapat mempengaruhi Kinerja pada PT Garuda Mitra Solusi secara signifikan. 4). Budaya Organisasi, Quality of Work Life, Iklim Organisasi berpengaruh signifikan terhadap Kinerja Karyawan pada PT Garuda Mitra Solusi. Dengan demikian Kinerja karyawan mampu memperkuat hubungan antara budaya organisasi, quality of work life, serta iklim organisasi pada karyawan PT Garuda Mitra Solusi secara signifikan.
Pemanfaatan Feromon Untuk Pengendalian Lalat Buah (Bactrocera Spp.) Pada Masyarakat Desa Mojowiryo Dimas Ganda Permana Putra; Dipa Aditya; Clarista Ines Maharani; Dita Umrotul Khasanah; Komang Ayu Dewanti; Peggy Tri Rahma; Amelia Tharisa Putri Sutrisna; Swanda Yonia Putri; Sholikah Nur Istianah; Ahmad Andriansyah; Heskya Heskya; Achmad Fikri Wahyu Irsyadi; Kiki Firmansyah Febrianto; Alfiana Alfiana; Sofita Elysa
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 1 No. 4 (2024): November : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v1i4.730

Abstract

The Community Service Program of the Thematic Science KKN (Student Community Service) of Universitas Mayjen Sungkono in Mojowiryo Village. Mojowiryo Village is an agrarian village where the majority of the population relies on agriculture for their livelihood. As one of the villages with agriculture as the maineconomic pillar, the community of Mojowiryo Village often faces significant challenges in pest control, particularly from fruit fly pests (Bactrocera spp.), therefore, the introduction of pheromone technology is necessary to enhance the community’s understanding of environmentally friendly pest control methods. The method used in this community service activity is Participatory Learning and Action (PLA), which involves a participatory approach to learning and practice. The research sample consisted of 20 participants in a pheromone pest control training, characterized by their age, education level, land area, seasonal income, and farming experience. The research results show that the community of Mojowiryo Village strongly agrees with the use of pheromones and their benefits.
Pengaruh Persepsi Manfaat dan Kemudahan Penggunaan QRIS terhadap Keputusan Penggunaan GoPay Melalui Kepuasan Pengguna sebagai Interverning pada Mahasiswa: Studi pada Perguruan Tinggi Swasta di Kota Malang Angga Eka Alfianto; Nasharuddin Mas; Alfiana Alfiana
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.692

Abstract

Digital transformation in the payment system in Indonesia is experiencing rapid development, especially with the presence of the Quick Response Code Indonesian Standard (QRIS) which facilitates digital transactions in various sectors. One of the most popular digital wallet platforms and widely used by students is GoPay. This study aims to analyze the influence of the perception of benefits and ease of use of QRIS on GoPay usage decisions, with user satisfaction as an intervening or mediation variable. The research was conducted on students from private universities in Malang City using a quantitative approach with an explanatory design. A total of 73 respondents were selected using a simple random sampling technique and the data were analyzed using the Partial Least Square, method using the Technology Acceptance Model (TAM) theoretical framework as a theoretical foundation. The results of the analysis show that the ease of use of QRIS significantly affects students' decisions to use GoPay. This is indicated by a t-statistical value that exceeds the significance threshold of 1.96. However, the perception of benefits has not been shown to have a significant influence on usage decisions. In addition, the results of the mediation test showed that user satisfaction played a significant role as a mediator in the relationship between ease of use and GoPay usage decisions. In contrast, user satisfaction does not mediate the relationship between benefit perception and usage decisions. The implications of these findings emphasize the importance of developing a simple and intuitive user interface and user experience. Digital payment app developers are advised to focus on improving the usability aspect in order to encourage loyalty and repeat decisions from young users. This research makes an important contribution to the literature on the adoption of digital technology and the behavior of younger generation users in the era of digital transformation.
Peran Mediasi Customer Value dalam Pengaruh Experiential Marketing dan Product Quality terhadap Brand Loyalty Mohamad Rafi Ahdan Rizar; Nasharuddin Mas; Alfiana Alfiana
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2688

Abstract

This quantitative study investigates the antecedents of Brand Loyalty in Genshin Impact players by examining the mediating role of Customer Value in the relationship between Experiential Marketing and Product Quality. Data were collected from 80 active players in Malang City using a purposive sampling technique and analyzed using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach to examine the relationship between variables. The results revealed two distinct pathways to loyalty formation. First, Experiential Marketing demonstrated a significant influence on Brand Loyalty, both directly and indirectly through strong mediation by Customer Value. This suggests that emotional, sensory, and relational experiences during gameplay play a crucial role in creating perceived value and long-term engagement. Second, although Product Quality demonstrated a significant direct influence on Brand Loyalty, its influence was not significantly mediated by Customer Value. This indicates that while the game's graphical quality, system performance, and technical stability are highly appreciated, they do not automatically translate into customer value without a meaningful experience. This study concludes that in the Games-as-a-Service model, loyalty is built through a dual strategy: a combination of superior product appeal and holistic value creation derived from a rich, curated player experience. Therefore, game developers need to synergistically integrate experience and quality strategies to build long-term brand loyalty. The practical implications of these findings are highly relevant for game developers and digital marketers. Marketing strategies are no longer sufficient to simply highlight technical features or product specifications; they must also address the emotional and social dimensions experienced by players.
Pengaruh Profitabilitas dan Ukuran Perusahaan terhadap Nilai Perusahaan yang Dimediasi oleh Struktur Modal: Studi Kasus pada Perusahaan Sub Sektor Makanan dan Minuman Nanda Apriliya; Alfiana Alfiana; Hanif Rani Iswari
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4908

Abstract

This study aims to analyze tehe effect of profitability and firm size on firm value with capital structure as a mediating variable. The study was conducted on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during 2020-2023. The variables used in this study include Return on Assets (ROA), frim size (SIZE), Dept to Equity Ratio (DER), and Price to Earnings Ratio (PER). Path analysis was applied to test the relationsips. The results show that booth profitability and firm size significantly influence capital structure. Pprofitability and firm size also directly affect firm value. Furthemore, capital structure ppartially mediates the relationship between profitabilitiy, firm size, and firm value. These findings highlight the importance of strategic capital structur management to enhance corporate financial performance and long-term value, especially in the food and beverage sector.
Co-Authors A. Pangerang Moenta Achmad Fikri Wahyu Irsyadi Ahmad Andriansyah Amelia Tharisa Putri Sutrisna Angga Eka Alfianto Clarista Ines Maharani Dimas Ganda Permana Putra Dipa Aditya Dita Alia Farah Dita Umrotul Khasanah Hanif Rani Iswari Heskya Heskya Kiki Firmansyah Febrianto Komang Ayu Dewanti Mohamad Rafi Ahdan Rizar Muchlis H Mas'ud Muchlis H. Mas’ud Muhammad Azwan Nanda Apriliya Nasharuddin Mas Peggy Tri Rahma Refi Oktafia Utami Retno Sari Rofifah Qonita Hamzah Sholikah Nur Istianah Sofita Elysa Swanda Yonia Putri Yovita Kiik