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All Journal Jurnal Mirai Management Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS BULETIN BISNIS & MANAJEMEN (BBM) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Unimus Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Manajemen Bisnis Digital Terkini

Dian Anita Sari

Unknown Affiliation

Author-ID : 2716190

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Nursing Public Health Social Sciences Other

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Articles

Pendampingan Strategi Pemasaran “Pawon Anita” Dalam Rangka Meningkatkan Keunggulan Bersaing Susanti Dwi Ilhami; Nabila Brilliana Putri; Dian Anita Sari; Saadatul Mar’ah
JURNAL APLIKASI DAN INOVASI IPTEKS "SOLIDITAS" (J-SOLID) Vol 5, No 1 (2022): Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS
Publisher : Badan Penerbitan Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/js.v5i1.3506

Pengusaha yang bergelut di dunia kuliner terus mengalami peningkatan. Oleh karena itu dibutuhkan keunggulan bersaing sehingga para pengusaha bisa tetap eksis menjalankan bisnisnya. Untuk itu diperlukan strategi pemasaran yang baik. Tujuan dari kegiatan pendampingan ini adalah meningkatkan strategi pemasaran bagi UMKM Petis Kari Dulit “Pawon Anita”. Permasalahan yang terjadi yakni masih kurang dalam melakukan promosi di media sosial, belum memiliki desain logo yang menarik, belum memiliki desain label kemasan yang menarik, dan belum adanya foto katalog produk yang menarik. Hasil kegiatan pendampingan ini menghasilkan output yaitu aktif promosi bertujuan memperluas pemasaran dengan Instagram bisnis “Pawon Anita”, memiliki desain logo baru yang lebih menarik bertujuan untuk menambah citra merek, memiliki desain label kemasan baru yang lebih menarik bertujuan menambah nilai jual, dan memiliki foto katalog produk bertujuan untuk identitas produk.

ANALISIS FAKTOR INTERNAL DAN FAKTOR EKSTERNAL UMKM OLAHAN IKAN DI KABUPATEN REMBANG DENGAN MENGGUNAKAN ANALISIS SWOT Dian Anita Sari; Agus Widodo
BBM (Buletin Bisnis & Manajemen) Vol 7, No 2: Agustus 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Coronavirus Disease 2019 (COVID-19) which emerged in 2020 has an impact on many countries including Indonesia. Pakpahan (2020) stated that the sectors implicated in Indonesiaare tourism, trade and investment. The business sector in Indonesia is dominated by Micro, Smalland Medium Enterprises (MSMEs). The purpose of this research is to study internal factors andexternal factors that support the competitiveness of processed fish MSMEs in Rembang Regencyin the midst of the COVID-19 pandemic. The research methodology uses SWOT analysis. Theresults of the SWOT analysis show that internal factors have a score of 5.80 while externalfactors have a score of 6.42.

FINALCIAL LITERACY DAN PERILAKU KEUANGAN MAHASISWA (STUDI KASUS MAHASISWA STIE ‘YPPI’ REMBANG) Dian Anita Sari
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Financial intelligence in the competition is absolutely necessary in today's modern society. Deemed necessary, due to the financial intelligence that includes how a person manages financial-owned well is capital to improve the welfare of each individual. This study intends to analyze the effect of learning in college and family financial education to student financial behavior, and the impact of the financial literacy of students to the financial behavior of students with student research object STIE 'YPPI' Rembang. Research shows that learning in higher education and financial education affect student financial literacy, while financial literacy have an impact on the financial behavior of the students. Additionally, financial literacy proved able to moderate learning in college and family financial education in student financial behavior.Keyword : Financial Literacy, Financial education, Financial behavior

FAKTOR-FAKTOR YANG MEMPENGARUHI DAYA SAING UMKM DI KABUPATEN REMBANG DIAN ANITA SARI; Syaiko Rosyidi
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

The role of UMKM to the economic development of a region is very important, as well as with Rembang regency. Strengthening the competitiveness of UMKM become strategic effort in winning the competition between UMKM in a region. Therefore, finding the factors that affect the competitiveness of UMKM become necessary for the development of UMKM.The purpose of this study is to determine the factors that affect UMKM in Rembang. Competitiveness factors are measured using product advantages, human resources, and product marketing using IT. The sample in this research is the leading sector of UMKM in Rembang such as Batik Lasem, Processed Fish, and Furniture. Sampling method using purposive sampling with the number of research respondents is 100 respondents. Data collection techniques with interviews, observations, and questionnaires. Data analysis method by conducting instrument test (validity test and reliability test), data analysis technique (multiple linear regression test, test of determination, and t-test).Validity and reliability test is done with 30 respondents which are all valid and reliable results. Result of t-test proves that independent variable consisting of product superiority, human resources, and product marketing by using IT have a significant positive effect to competitiveness of UMKM. In F test, get result of significance value smaller than 0,05. This proves that simultaneously the independent variables affect the dependent variable. Determination test proves that product superiority, human resources, and marketing of products using IT affect the competitiveness of 56%, while the rest is influenced by factors outside the independent variable in this study. Keywords: UMKM, Competitiveness, Featured Products

PENGARUH KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN, KEBIJAKAN DIVIDEN DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA Siti Ratnasari; Muhammad Tahwin; Dian Anita Sari
BBM (Buletin Bisnis & Manajemen) Vol 3, No 1: Februari 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

This study aims to prove and analyze the influence of investment decisions, funding decisions, dividend policies and profitability partially on the value of the company. This study also aims to provide consideration for investors in making investments. The research population includes manufacturing companies of consumer goods industry sector which is and still listed in Indonesia Stock Exchange period 2012-2014 of 36 companies. The sample was chosen by purposive sampling technique and obtained by 10 companies with observation value 30. Data were analyzed by using multiple linear regression analysis. Based on the result of data analysis, it is concluded that investment decision has positive effect not significant to value, funding decision has positive effect not significant to firm value, dividend policy has negative effect not significant to firm value, while profitability have positive significant effect to firm value. The value of determination coefficient (R2) of 0.927 indicates that investment decision variable, funding decision, dividend policy and profitability able to explain change of variable of company value equal to 92,7%, while the rest equal to 7,3% influenced by other variable outside research. Keywords: Company value, investment decision, funding decision, dividend policy and profitability.

Pengaruh Relationship Marketing, Kualitas Pelayanan, Dan Penetapan Harga Terhadap Tingkat Kepuasan Konsumen (Studi Kasus Pada Tingkat Kepuasan Konsumen Jasa Pelayanan Grab Bike Di Rembang Kota) Ahmad Fathur Rizky; Syaiko Rosyidi; Dian Anita Sari
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4501

Finding evidence that relationship marketing, service quality, and pricing had an effect on consumer satisfaction with Grab bike services in Rembang Kota was the goal of this study. Rembang Kota residents who had used Grab bike services were the subjects of this research. One hundred people were randomly selected to participate in the study's sample. Multivariate linear regression analysis utilising SPSS 24 software for data processing is a common method of conducting statistical analysis. The study's findings show that in Rembang Kota, both service quality and pricing are important in determining how satisfied customers are with Grab bike services. Despite their importance, the relationship marketing, service quality, and pricing variables were only able to influence customer satisfaction by a combined 83.6%, with the remaining 16.4% influenced by factors not included in the analysis. Keywords : Relationship Marketing, Service Quality, Pricing and Customer Satisfaction

Peningkatan Pemahaman Literasi Keuangan Pada Ibu Rumah Tangga Perumahan Pondok Pesona RT 2 RW V Desa Ngotet – Kab. Rembang Dian Anita Sari; Agus Widodo
Prosiding Seminar Nasional Unimus Vol 4 (2021): Inovasi Riset dan Pengabdian Masyarakat Post Pandemi Covid-19 Menuju Indonesia Tangguh
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Peranan ibu rumah tangga sangat penting termasuk dalam melakukan perencanaan keuangan. Karenapentingnya peranan ibu rumah tangga dalam mengatur keuangan, maka diperlukan edukasi tentangliterasi keuangan yang memadai. Dari data pra-survey yang dilakukan oleh Tim Pengabdianmenemukan bahwa literasi keuangan pada ibu-ibu rumah tangga pada Kelompok Dawis PerumahanPondok Pesona RT 2 RW V Desa Ngotet – Kab. Rembang bahwa tergolong rendah. Tujuan darikegiatan ini adalah peningkatan literasi keuangan ibu-ibu rumah tangga. Metode yang digunakanadalah ceramah serta pendampingan. Kata Kunci : Literasi Keuangan, Pengabdian, Ibu Rumah Tangga.

Faktor yang Mempengaruhi Kinerja Perangkat Desa Murtadho, Sub'khan; Dian Anita Sari
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 1 (2025): Januari : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i1.484

This research aims to prove the influence of work ability, motivation and work stress on the performance of village officials throughout Kaliori District. The population in this study was village officials throughout Kaliori District using a saturated sample, namely a total of 167 respondents. The data analysis technique uses multiple linear regression analysis. The results of this research show that partially work ability and motivation have a positive effect and work stress has a negative effect, all of which are significant on the performance of village officials throughout Kaliori District. The Adjusted R Square value is 0.734, as is the variability of the dependent variable, namely employee performance, which can be explained by independent variables which include work ability, motivation and work stress, amounting to 73.4%, while 26.6% is explained by variations in other variables not explained in this research.

Penguatan Identitas dan Pemasaran Digital pada UMKM Warung Seribu Berkah Mbak Siti Bagus Melalui Program Kuliah Kerja Usaha Anisa Rosiana Anggraheni; Sabti Ramadhina; Muhammad Zaim Mustofa; Dian Anita Sari
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 3 (2025): Juli : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i3.1946

Mbak Siti Bagus's Warung Seribu Berkah UMKM is located in the Karang Jahe Beach tourist area, Punjulharjo Village, Rembang District, Rembang Regency, Central Java. Within 10 years of running the business, the UMKM experienced obstacles in developing the business, namely branding that was not optimal, which was indicated by: 1) Not having a business identity; 2) the location of the UMKM was difficult to identify with other UMKM; and 3) the business did not have an online marketing channel. From these obstacles, the Business Work Lecture (KKU) Team provided assistance with a program to maximize branding by: 1) Creating a logo design for cup packaging; 2) Creating a logo on the packaging; 2) Creating proof of payment receipts, 3) Creating Google Maps aimed directly at the UMKM stall, and 4) Creating social media accounts in the form of TikTok and Instagram. The KKU implementation method includes: 1) Pre-survey to the MSME Location, 2) Identifying problems in the MSME Warung Seribu Berkah Mbak Siti Bagus, 3) Program preparation, 4) Program implementation, 4) Mentoring, 5) Evaluation. The program results obtained are as follows: 1) MSMEs have a unique logo for cup packaging, 2) MSMEs already have a note to add up orders, 3) MSMEs already have Google Maps which are directly centralized in the MSME stall, and 4) MSMEs have social media accounts to facilitate marketing

Penguatan Branding dan Pemasaran Digital pada UMKM Warung “Mbak Raisha” di Pantai Karang Jahe, Kabupaten Rembang Muhammad Kholilur Rohman; Aelia Rara Dianti; Siti Utami; Dian Anita Sari
NUSANTARA Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6497

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.

Co-Authors Aelia Rara Dianti Agus Widodo Ahmad Fathur Rizky Anisa Rosiana Anggraheni Muhammad Kholilur Rohman Muhammad Tahwin Muhammad Zaim Mustofa Murtadho, Sub'khan Nabila Brilliana Putri Saadatul Mar’ah Sabti Ramadhina Siti Ratnasari Siti Utami Susanti Dwi Ilhami Syaiko Rosyidi

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