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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) JURNAL ILMIAH GLOBAL EDUCATION International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ipteks Terapan : research of applied science and education RECORD Journal of Loyality and Community Development
Mila Yulia Herosian
Universitas Prima Indonesia
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THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION IN MSMEs IN TANJUNG SARI SUBDISTRICT Kristine; Mila Yulia Herosian; Velix Sun; Dwita Sakuntala
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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This study aims to analyze the effect of social media marketing on consumer purchase intention through consumer interaction in SMEs (Small and Medium Enterprises) in Tanjung Sari Village, Medan Selayang District, Medan City. The research approach used is quantitative with a causal associative method, where social media marketing is the independent variable, consumer purchase intention is the dependent variable, and consumer interaction is the mediating variable. Data were collected through the distribution of questionnaires to 57 respondents who were involved in interaction and purchase of products from SMEs in Tanjung Sari Village. The analysis results using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) indicate that social media marketing has a positive and significant effect on consumer purchase intention and increases consumer interaction with SME products. In addition, consumer interaction was also found to mediate the effect of social media marketing on consumer purchase intention. These findings suggest that SMEs need to improve the management of social media marketing and increase interaction with consumers to drive greater purchase intention and strengthen consumer relationships.
THE INFLUENCE OF MOTIVATION, DISCIPLINE, AND WORK COMPETENCE ON EMPLOYEE PERFORMANCE AT THE BAWASLU SECRETARIAT OF NORTH SUMATRA PROVINCE Elisa Rusmayanti Sianturi; Sapta Pratama Sembiring; Melia Putri; Mila Yulia Herosian; Dwita Sakuntala
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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This study aims to determine and analyze the influence of motivation, discipline and work competence on employee performance at the Secretariat of BAWASLU of North Sumatra Province. This type of research uses quantitative research. The research sample was 85 respondents. The data analysis method used multiple linear regression analysis. Based on the results of the t hypothesis test, it can be concluded that motivation has a significant effect on employee performance with a calculated tvalue of 3.313>ttable 1.990 and a significance value of 0.001<0.05, discipline has a significant effect on employee performance with a calculated tvalue of 3.835>ttable 1.990 and a significance value of 0.000<0.05 and competence has a significant effect on employee performance with a calculated tvalue of 3.01>ttable 1.990 and a significance value of 0.003<0.05. Based on the results of the F hypothesis test, it can be concluded that motivation, discipline, and competence simultaneously influence employee performance, with an Fvalue of 38.098 > ttable 2.720 and a significance value of 0.000 <0.05. Based on the coefficient of determination analysis, the coefficient of determination or Adjusted R-Square was obtained at 0.570, or 57% of motivation, discipline, and competence influence employee performance, while 43% is the influence of other variables not included in this study.
Co-Authors Agustina Br. Tungkir Bella Christen Panjaitan Calvin Wijaya Catherine Michelle Samsul Christine M.Gabriela Ginting Dandy Prasetyo Dhita Adriani Rangkuti Dian Iratania Diana Theresia Br Pandia Dwita Sakuntala Dwita Sakuntala Elisa Rusmayanti Sianturi Eric Erlangga Jody Fanggano Febby Chintya Grace Elisabeth Hartono Rukmana Herlina Novita Ivan Jholant B. L Amelia Br. Sinaga Jordan Kristian Bonar Pane Keumala Hayati Kristine Luhut Piter Simanullang M Rizky Audiva M. Alvi Syahri Manaek Simamora Maria Cendika Manalu Melia Putri Meliyani Meliyani Muhammad Agung Anggoro Nela Rifka Siringoringo Nilam Permata Sari Br Tarigan Nurul Wardani Lubis Purba, Mas Intan Putri Eulina Meliala Putri Sari Sihombing Randa Wildesta Tambunan Remy Ronatio Nadeak Resa Enjelina Brutu Rizky Ananda Sidabutar Saftia Zulka Manik Sapta Pratama Sembiring Sihombing, Yeni Rafita Silvia Yolanda Oktavia Sri Cintia Dewi Stephany Stephen Windu Sihombing Sunario Leonardo Sylvia Ngatimo Velix Sun Widia Santika Yonas Pernando Haloho Yunior, Khomeiny Yusniarti Yusniarti