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Journal : JURNAL LENTERA BISNIS

PENGARUH GAYA KEPEMIMPINAN TERHADAP BUDAYA ORGANISASI DI POLITEKNIK LP3I JAKARTA KAMPUS JAKARTA UTARA Iis Kartini; Agung Edi Rustanto
JURNAL LENTERA BISNIS Vol 7, No 1 (2018): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v7i1.215

Abstract

ABSTRACT This study entitled "The Effect of Leadership Style of Organizational Culture  In LP3I Polytechnic Campus Jakarta North Jakarta". The purpose of this study was to determine the influence of leadership style on organizational culture at Polytechnic LP3I Jakarta, North Jakarta Campus and determined the dominant leadership style indicators affect the organizational Culture at Polytechnic LP3I North Jakarta Campus conducted in this experiment, namely descriptive quantitative research methodsThe population of this research is all employees of Polytechnic LP3I North Jakarta Campus that counted of 33 empolyees and sampling technique used is by simple random sampling which resulted in a sample of 33 employees.The instrument used in this study was a questionnaire and analysis of the data used is simple regression. The results of this research that there is a positive and significant effect of leadership style on organizational culture amounted to 3.50%. There is a positive correlation between leadership style to organizational culture. Keywords: Leadership, Culture, Organization, Employees
PENGARUH PROMOSI TERHADAP KEPUASAN KONSUMEN BERDAMPAK LOYALITAS DALAM BERBELANJA ONLINE PADA SHOPEE Iis Kartini; Edi Wahyu Wibowo; Eko Sugiyanto
JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i1.423

Abstract

High competition in the retail industry has urged producers to distribute all of their products so that they are accessible to all consumers. Convenience and speed are important factors so that customers can immediately enjoy the most convenient goods to reach quickly. The purpose of this study was to determine how the effect of promotion on customer satisfaction has an impact on loyalty in online shopping at Shopee. This type of research is quantitative with a path analysis system with data collection tools using purposive sampling. The sample in this study were 100 responden who had done online shopping at Shopee. In this study, to test the validity & reliability there are several indicators that are invalid after 3 times of testing, only valid & reliable results can be obtained. From the t-test analysis, it is found that the promotion variable has a positive effect on the satisfaction and customer loyalty variables. Likewise, the consumer satisfaction variable has a positive effect on the loyalty variable in online shopping at Shopee. Even though the results are good, it is suggested that Shopee should increase its offline promotional activities such as making sponsorships, making bazaars or direct sales so that consumers will be more satisfied. This will make consumers more loyal by later being able to provide recommendations to friends / relatives and when there is competition between market places, consumers will still choose Shopee as the first choice of online shopping place.Keywords: Promotion, customer satisfaction, loyalty, online shopping. 
PENGARUH GAYA KEPEMIMPINAN TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) DI POLITEKNIK LP3I JAKARTA KAMPUS JAKARTA UTARA Iis Kartini
JURNAL LENTERA BISNIS Vol 6, No 1 (2017): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v6i1.168

Abstract

This study entitled "The Effect of Leadership Style of Organizational Citizenship Behavior (OCB) In LP3I Polytechnic Campus Jakarta North Jakarta". The purpose of this study was to determine the influence of leadership style on organizational citizenship behavior at Polytechnic LP3I Jakarta, North Jakarta Campus and determined the dominant leadership style indicators affect the organizational Citizenship Behavior (OCB) at Polytechnic LP3I North Jakarta Campus conducted in this experiment, namely descriptive quantitative research methods. The population of this research is all employees of Polytechnic LP3I North Jakarta Campus that counted of 33 empolyees and sampling technique used is by simple random sampling which resulted in a sample of 33 employees. The instrument used in this study was a questionnaire and analysis of the data used is simple regression. The results of this research that there is a positive and significant effect of leadership style on organizational citizenship behavior amounted to 24.4%. There is a positive correlation between leadership style to organizational citizenship behavior demonstrated by the correlation coefficient (R) of 0.494 (very high).Keyword: PENGARUH, GAYA KEPEMIMPINAN, ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB)