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All Journal Jurnal RAP Nomosleca MetaCommunication; Journal Of Communication Studies Jurnal Komunikasi dan Kajian Media Wacana: Jurnal Ilmiah Ilmu Komunikasi MEDIALOG: Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Widya Komunika: Jurnal Komunikasi Pendidikan Scriptura : Jurnal Ilmiah

Guntur Freddy Prisanto

Sekolah Tinggi Ilmu Komunikasi Inter Studi

Author-ID : 2722802

Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Public Health Social Sciences

Published : 9 Documents Claim Missing Document

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Articles

Disonansi Kognitif Perokok Aktif di Indonesia Fadholi Fadholi; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Safira Hasna
Jurnal RAP (Riset Aktual Psikologi Universitas Negeri Padang) Vol 11, No 1 (2020)
Publisher : Universitas Negeri Padang

Prevelensi perokok di Indonesia setiap tahunnya meningkat, berbagai kampanye anti rokok telah dilakukan oleh pemerintah dan organisasi untuk mengurangi angka perokok yang dapat berdampak bagi kesehatan. Para perokok mengetahui adanya bahaya yang ditimbulkan oleh rokok sehingga memunculkan adanya disonansi, dimana seseorang terlibat dalam perilaku yang tidak konsisten dengan keyakinan mereka. Penelitian ini ingin mengetahui bagaimana perokok memiliki disonansi kognitif terhadap rokok, strategi yang digunakan untuk mengurangi disonansi, serta persepsi mengenai manfaat cukai rokok pada negara. Metode penelitian yang digunakan adalah kualitatif dengan wawancara mendalam (in depth interview) pada perokok aktif di Indonesia. Hasil penelitian menunjukkan bahwa untuk mengurangi disonansi, perokok aktif menambah elemen kognitif dengan informasi baru seperti informasi bahwa merokok tidak memiliki dampak langsung terhadap kesehatan mereka, masih banyak yang berbahaya bagi tubuh selain merokok, serta informasi mengenai rokok sebagai penyumbang pendapatan ekonomi terbesar di Indonesia. Elemen kognitif baru ini memberikan pembenaran atas perilaku merokok sehingga kampanye anti-rokok yang selama ini dilakukan tidak berpengaruh secara signifikan terhadap perilaku perokok aktif di Indonesia.

DRAMATURGI DALAM PROSES LEGISLASI Tulus Tampubolon; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Sekartaji Anisa Putri
Widya Komunika Vol 9 No 2 (2019): Jurnal Komunikasi dan Pendidikan - WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Abstract As a political communicator, members of the DPR RI need to realize good political communication for the sake of the continuation of democracy. The Indonesian Parliament as a political actor that has an important role in the sustainability of democracy needs to manage their political communication from the front stage, back stage, and impression management aspects according to Goffman's theory as well as possible. In this study, it was examined how the political communication of the Indonesian Parliament in revising Law No. 32 of 2002 using the Goffman drama theory. The method used in this research is qualitative research using observation data collection techniques to three groups of the Republic of Indonesia DPR. From this dramaturgical analysis the researchers found that DPR groups had three front stages and one backstage each. Also found was a shadowing stage faced by the DPR in carrying out political communication activities. Political communication behavior carried out at the front stage is more formal and prioritizes the interests of the community. As is the case at the back stage, political communication is more relaxed and personal and group interests emerge. Key words: Dramaturgy, Legislative Dramaturgy, Indonesian Parliament Dramaturgy Abstrak Sebagai komunikator politik, anggota DPR RI perlu mewujudkan komunikasi politik yang baik demi kelangsungan demokrasi. DPR RI sebagai aktor politik yang memiliki peran penting dalam keberlangsungan demokrasi perlu mengelola komunikasi politik mereka dari aspek front stage, back stage, serta impression management sesuai dengan teori Goffman sebaik mungkin. Dalam penelitian ini diteliti bagaimana komunikasi politik DPR RI dalam melakukan revisi UU No. 32 tahun 2002 dengan menggunakan teori dramatugri Goffman. Metode yang digunakan dalam penelitian ini ialah penelitian kualitatif menggunakan teknik pengumpulan data observasi kepada tiga kelompok DPR RI. Dari analisis dramaturgi ini peneliti menemukan temuan bahwa kelompok-kelompok DPR memiliki masing-masing tiga pangung depan dan satu panggung belakang. Ditemukan juga panggung bayangan yang dihadapi oleh DPR dalam menjalankan kegiatan komunikasi politik. Perilaku komunikasi politik yang dilakukan pada front stage bersifat lebih formal dan mengutamakan kepentingan masyarakat. Lain halnya dengan yang dilakukan pada back stage, komunikasi politik bersifat lebih santai dan muncul kepentingan-kepentingan pribadi maupun kelompok. Kata kunci: Dramaturgi; Dramaturgi Legislasi; Dramaturgi DPR

PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK Suratno Suratno; Irwansyah Irwansyah; Niken Febrina Ernungtyas; Guntur Freddy Prisanto; Safira Hasna
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1552

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by 16%, on effectiveness by 39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by 17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.

STRATEGI KOMUNIKASI PEMASARAN POLITIK PADA PEMILU LEGISLATIF Primus Adeodatur Latu Batara; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Safira Hasna
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The large number of parties in the 2019 legislative elections made political parties have to compete for political power in their constituencies. Political marketing communication strategies are needed to get the most votes and win in the democratic event every 5 years in Indonesia. East Nusa Tenggara I became one of the electoral districts that experienced fierce competition among the political parties, due to the large number of elite legislative members and political activists in this area. However, Nasdem as a new party was able to gain the most votes and won the 2019 legislative elections. Therefore, the objective of this study is to understand how the political marketing communication strategy used by Nasdem in East Nusa Tenggara Province, especially in the NTT electoral district I to win the 2019 legislative elections. The research used the concept of political parties, political campaigns, and political marketing communication using a qualitative approach and in-depth interview techniques. As a result, sales oriented political party marketing communication strategies used by Nasdem in the 2019 elections in the electoral district of East Nusa Tenggara Province I won the most votes. This strategy aims to get the number of votes from potential voters, and the representation of parties and personal figures that are 'sold' by political parties. Personal figures of the candidates have more impact for winning legislative elections than political party ideologies.

RETORIKA POLITIK SUSILO BAMBANG YUDHOYONO: PENDEKATAN ANALISIS WACANA KRITIS Fadel Mozefani; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2020): Medialog: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v3i1.512

This study aims to analyze the rhetoric of the thoughts and ideas of Susilo Bambang Yudhoyono (SBY) as the sixth President of the Republic of Indonesia. Through his speech (July 24 ‘18), on YouTube, and later written on CNN online media, related to the process of forming a political party coalition that brought Prabowo Subianto as a presidential candidate in the 2019 election. The theory used in this study was qualitative-descriptive with an analytical approach critical discourse from Teun A. Van Dijk seen in dimensions; (1) text structure, (2) social cognition, and (3) social context, then associated with mass communication theory from HarollD Laswell. The results of this study are summarized with the mass communication model in form, function and meaning. The results obtained from this study create a model of mass communication with text structure (form), social cognition (function) and social context (meaning).

STRATEGI PERSONAL BRANDING DALAM PEMENANGAN PEMILU LEGISLATIF (STUDI KASUS IR. RIDWAN BAE DI SULAWESI TENGGARA) Sumaryono Sumaryono; Niken Febrina Ernungtyas; Guntur Freddy Prisanto
Jurnal Komunikasi dan Kajian Media Vol 5, No 1 (2021): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v5i1.3304

Personal branding studies have become popular in the last decade, but have been practically used for a long time. Personal branding is widely implemented in celebrities, social media and including politics. In the political context, personal branding is one of the strategies for winning elections. Especially in Indonesia it happened because of the change from representative democracy to direct democracy. This has resulted in every Indonesian citizen being able to directly elect candidates for political leadership at both national and local levels. This study aims to describe the personal branding strategy of legislative candidates in the election. Personal branding in the legislature has not appeared much in academic discourse compared to personal branding of the president or regional head. The research used a qualitative approach with a case study of Ir. Ridwan Bae is a politician from the Golkar Party in the Southeast Sulawesi constituency. Three informants were interviewed in a structured and in-depth manner. The results of the interviews were analyzed by thematic analysis using three stages of qualitative coding. Based on the results of the analysis, there are three personal branding strategies, namely image, rational attribution and emotional attribution. In forming this image, there are three important things to pay attention to, namely the general description of the persona, uniqueness and authenticity. Rational attributes used in personal branding strategies are leadership, ability, credibility and consistency. Finally, there are three elements of emotional attributes, namely being role models, party attributions and values.

EMPATI DAN HOMOFILI DALAM KOMUNIKASI POLITIK PEMENANGAN PEMILIHAN LEGISLATIF Choirul Muna; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Sekartaji Anisa Putri
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Empathy and homophily communication in campaigns is important to garner public support in the era of democracy. Loyal community support can be achieved if political actors make empathy and homophile communication appropriately. This study aims to find out how empathy and homophile communication carried out by Gus, a legislative candidate, is able to win votes from a community that is basically apathetic to politics, namely the thoriqoh congregation. The research method used is a qualitative approach, with in-depth interview and observation data collection techniques. The results showed that the communication of empathy and homophilia carried out by Gus, made it seen as part of the Thoriqoh congregation itself thus increasing its credibility. The homophile aspect fulfilled by Gus so that he gets full loyal support from the Thoriqoh congregation is in terms of equality in dressing, religion, speaking, behaving, and in carrying out rituals.

e-Wom Jamu pada Konsumen Milenials (Studi Eksplanatif Brand Image dan Purchase Intention pada Produk Jamu Indoherbal) Gatot Sugih Budiono; Niken Febrina Ernungtyas; Guntur Freddy Prisanto; Irwansyah Irwansyah; Anindita Lintangdesi Afriani
Jurnal Nomosleca Vol 6, No 2 (2020): Oktober 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i2.4024

Marketing of products and services is becoming faster with the support of internet technology. This is realized by the company of Asraza Indoherbal, one of the Indonesian herbal medicine producers that conduct online marketing through social media Facebook and also websites. This company has realized the importance of creating a brand image and online marketing that can increase the buying interest of potential consumers. This study aims to analyze the effect of E-WOM on Brand Image of Asraza Indoherbal, the effect of E-WOM on Purchase Intention Asraza Indoherbal, and the influence of Brand Image Asraza Indoherbal on Millennial generation Purchase Intention. This research was conducted using a survey aimed at 100 respondents of the millennial generation scattered in several cities in Indonesia. The results revealed that there was an influence of e-WOM on brand image, there was no effect of e-WOM on purchase intention, and there was an effect of brand image on purchase intention. Keywords: e-WOM, Brand Image, Purchase Intention, Social Media, Millennial

KOMUNIKASI POLITIK RASA ALA JOKOWI DALAM MERESPON POLITIK SENTIMEN Afriadi Afriadi; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Anindita Lintangdesi Afriani
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 18, No. 2 December 2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i2.928

Politik sentimen dieksploitasi secara massif oleh kelompok Populisme Islam dalam menyerang Presiden Joko Widodo. Isu-isu yang dipergunakan seperti Jokowi anti-Islam, antek-asing, pro-PKI, diskriminalisasi ulama dan sebagainya diharapkan bisa menciptakan kebencian kepada Presiden Jokowi. Penelitian ini bertujuan untuk melihat pandangan Jokowi terhadap politik sentimen tersebut dan bagaimana dia meresponnya. Metode penelitian yang digunakan adalah kualitatif-deskriptif. Hasil penelitian menemukan bahwa Presiden Jokowi secara personal tidak terganggu secara psikologis oleh politik sentimen tersebut, tetapi dia memandang sebagai isu yang perlu direspon karena politik sentimen berimplikasi negatif terhadap keharmonisan hidup berbangsa dan bernegara. Jokowi lebih fokus menggunakan pendekatan komunikasi politik RASA dalam merespon politik sentimen yang menurutnya juga adalah permainan rasa. Adapun politik komunikasi rasa yang dilakukan bertumpu pada kekuatan personal yang meliputi friendly, santun, dan merakyat.

Co-Authors Afriadi Afriadi Afriani, Anindita Lintangdesi Choirul Muna Fadel Mozefani Fadholi Fadholi Gatot Sugih Budiono Irwansyah Irwansyah Irwansyah, Irwansyah Niken Febrina Ernungtyas Primus Adeodatur Latu Batara Putri, Sekartaji Anisa Safira Hasna Sumaryono Sumaryono Suratno Suratno Tulus Tampubolon

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