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All Journal MetaCommunication; Journal Of Communication Studies Source: Jurnal Ilmu Komunikasi
Safira Hasna
Sekolah Tinggi Ilmu Komunikasi Inter Studi
Languange, Linguistic, Communication & Media Social Sciences

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PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK Suratno Suratno; Irwansyah Irwansyah; Niken Febrina Ernungtyas; Guntur Freddy Prisanto; Safira Hasna
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1552

Abstract

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in  virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by  16%, on effectiveness by  39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by  17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.
STRATEGI KOMUNIKASI PEMASARAN POLITIK PADA PEMILU LEGISLATIF Primus Adeodatur Latu Batara; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Safira Hasna
Metacommunication: Journal of Communication Studies Vol 5, No 2 (2020): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.235 KB) | DOI: 10.20527/mc.v5i2.7812

Abstract

The large number of parties in the 2019 legislative elections made political parties have to compete for political power in their constituencies. Political marketing communication strategies are needed to get the most votes and win in the democratic event every 5 years in Indonesia. East Nusa Tenggara I became one of the electoral districts that experienced fierce competition among the political parties, due to the large number of elite legislative members and political activists in this area. However, Nasdem as a new party was able to gain the most votes and won the 2019 legislative elections. Therefore, the objective of this study is to understand how the political marketing communication strategy used by Nasdem in East Nusa Tenggara Province, especially in the NTT electoral district I to win the 2019 legislative elections. The research used the concept of political parties, political campaigns, and political marketing communication using a qualitative approach and in-depth interview techniques. As a result, sales oriented political party marketing communication strategies used by Nasdem in the 2019 elections in the electoral district of East Nusa Tenggara Province I won the most votes. This strategy aims to get the number of votes from potential voters, and the representation of parties and personal  figures that are 'sold' by political parties. Personal figures of the candidates have more impact  for winning legislative elections than political party ideologies.
Co-Authors Fadholi Fadholi Guntur Freddy Prisanto Irwansyah, Irwansyah Niken Febrina Ernungtyas Primus Adeodatur Latu Batara Suratno Suratno