Article Per Year (5 Year)
p-Index From 2021 - 2026
1.066
P-Index
This Author published in this journals
All Journal Journal Analytica Islamica Almufida: Jurnal Ilmu-Ilmu Keislaman JURNAL ILMIAH PENELITIAN MAHASISWA
Ahmad Sujai Tanjung
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
ISLAMIC NEW MEDIA AGAINST GLOBAL PROPAGANDA (THE ANTITHESIS OF GENDER RELATIONS IN THE ISLAMIC WORLD) Al Muroji Panjaitan; Ahmad Sujai Tanjung; Mailin Mailin
Almufida : Jurnal Ilmu-Ilmu Keislaman Vol 6, No 2 (2021): Almufida: Jurnal Ilmu-Ilmu Keislaman
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Gender is the differentiation of roles, attributes, traits, attitudes and behaviors that grow and develop in society. And gender roles are divided into productive roles, reproductive roles and social roles. Gender can be defined as the roles formed by the community and the behavior that is embedded through the socialization process related to the gender of women and men. There are biological differences between women and men—but culture interprets these biological differences into a set of social demands about appropriateness of behavior, and in turn rights, resources, and power within each individual. While these demands vary by society, there are some striking similarities. For example, almost all community groups hand over responsibility for child care to women, while military duties are assigned to men. Like race, ethnicity, and class, gender is a social category that largely determines a person's way of life and participation in society and the economy. Not all societies experience discrimination based on race or ethnicity, but all societies experience discrimination based on gender—in the form of inequalities and differences—to varying degrees. It often takes a long time to change this injustice. This atmosphere of injustice can sometimes change drastically because of the policies and socio-economic changes experienced during the Global Propaganda period in Indonesia. Keywords: New Media, Gender Relations, Islamic World
PERAN ORGANISASI KEAGAMAAN DALAM MENDORONG KESEJAHTERAAN SOSIAL DI MASYARAKAT (STUDI KASUS ORGANISASI HIMMAH MEDAN) Ahmad Sujai Tanjung; Fitri Nadilla Marpaung; Chodijjah Nur Syahfitri; Luthfi Azhari; Dhifa Yunisa Meida Hasibuan; Cipta Novian; Sri Purwasih Simamora; Safitriani; Reh Ulina; Rasdalifah; Rina Riski Nasution; Riyan Syah Afendi
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 3 No 1 (2025): Februari
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v3i`1.743

Abstract

This study aims to examine the role of the religious organization HIMMAH in improving social welfare in Medan City. The methodology used is qualitative with field ethnography techniques, involving observation and semi-structured interviews. The results of the study indicate that HIMMAH has succeeded in improving access and quality of education, health, and the economy through programs designed in a participatory and collaborative manner. Key success factors include active community involvement, operational transparency, and strategic collaboration with the government and donor agencies. These findings provide important insights for similar organizations to improve the effectiveness of their social interventions.
CULTURAL INDUSTRY 4.0: A CRITIQUE OF PERSONAL BRANDING AND THE COMMODIFICATION OF IDENTITY IN THE DIGITAL INFLUENCER ECOSYSTEM Mhd. Harvinsyah Rozi Harahap; Hasnun Jauhari Ritonga; Ahmad Sujai Tanjung
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28622

Abstract

The rapid expansion of digital communication technologies has transformed identity into a strategic and economic asset within platform capitalism. Social media influencers and infotainment media increasingly operate within a system where personal branding becomes central to symbolic production and market exchange. This study aims to critically analyze the commodification of identity in the influencer ecosystem and televised infotainment through the lens of Critical Communication Theory. Employing a qualitative embedded case study approach, the research examines selected Indonesian Instagram and TikTok influencers alongside RCTI Infotainment broadcasts. Data were collected through systematic digital documentation, audio-visual transcription, and structural contextual review, and analyzed using thematic coding and critical interpretive analysis grounded in the culture industry thesis and digital capitalism theory. The findings reveal that curated authenticity, emotional dramatization, and commercial integration are structured by algorithmic governance and engagement metrics, transforming subjectivity into a monetizable commodity. Both digital influencers and broadcast infotainment demonstrate structural continuity in reproducing instrumental rationality and neoliberal market logic. The study contributes to the expansion of the culture industry concept into Culture Industry 4.0, where identity itself becomes the primary unit of economic production. It concludes that personal branding is not merely an individual communication strategy but a structural mechanism embedded in digital capitalism, with implications for media ethics, identity formation, and critical communication scholarship. Future research is encouraged to incorporate audience reception analysis and comparative cross-platform studies to further explore dynamics of power and resistance in digital culture.
APPLICATION OF CRITICAL DISCOURSE ANALYSIS IN STUDYING POLITICAL POLARIZATION IN SOCIAL MEDIA Mhd. Harvinsyah Rozi Harahap; Ahmad Tamrin Sikumbang; Ahmad Sujai Tanjung
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28627

Abstract

The development of social media as a primary digital public space has accelerated the intensity of political communication while simultaneously amplifying the symptoms of polarization in Indonesia. High internet penetration means that political discourse is not only widespread but also produced through ideologically charged language practices. This study aims to analyze how Critical Discourse Analysis (CDA) can be used to examine the construction and reproduction of political polarization on social media. The study employed a qualitative design with Fairclough's three-dimensional CDA model approach combined with van Dijk's socio-cognitive perspective. Data consisted of 150 posts and 1,200 public comments selected through purposive sampling based on indications of political content and polarization. Data were collected through digital documentation and non-participant observation, then analyzed through the stages of textual analysis, discourse practice, and social practice. The results revealed three dominant strategies in the reproduction of polarization: the dichotomization of "us" versus "them" identities, the moral delegitimization of opponents, and the mobilization of emotions that significantly increase content engagement. These findings confirm that polarization is a symbolic construction reinforced by the platform's algorithmic logic. This research contributes to strengthening the study of digital political communication and emphasizes the importance of critical discourse literacy and more dialogic content moderation design.
RELIGIOUS AUTHORITY IN VIRTUAL SPACE: SHIFTING LEGITIMACY OF ULAMA IN THE NEW MEDIA ECOSYSTEM Mhd. Harvinsyah Rozi Harahap; Rubino Rubino; Ahmad Sujai Tanjung
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28619

Abstract

The development of the new media ecosystem has significantly transformed the production and recognition patterns of religious authority in Indonesia. Amidst the increasingly massive penetration of the internet and social media, the legitimacy of ulama (Islamic scholars) no longer rests solely on institutional credentials, scholarly chains of narration, and recognition from traditional communities, but is also shaped by digital visibility, communication performativity, and the logic of platform algorithms. This article aims to systematically analyze the shift in ulama legitimacy in the virtual space by exploring the relationship between platform structures, communication strategies of religious figures, and audience participation in constructing or delegitimizing authority. The research uses a qualitative approach with a digital case study and digital ethnography design. Data were collected through observations of da'wah content on YouTube, Instagram, and TikTok, documentation of public interactions, and semi-structured interviews with religious figures and active followers. The analysis was conducted using thematic analysis with triangulation of sources and methods to ensure the credibility of the findings. The results indicate three main models of legitimacy: institutional-traditional, performative-digital, and hybrid, with the hybrid model proving more adaptive and stable in a networked society. Platform algorithms and audience participation play significant roles in shaping visibility and negotiating legitimacy. This study concludes that the shift in the legitimacy of ulama (ulama) is not the elimination of traditional authority, but rather a reconfiguration of social recognition mechanisms within the digital ecosystem. This implication underscores the importance of integrating scientific integrity and strategic digital literacy, and opens up opportunities for further research based on mixed-method approaches and social network analysis.
SENSEMAKING PROCESS IN ORGANIZATIONAL COMMUNICATION: A QUALITATIVE STUDY OF COMMUNITY-BASED ORGANIZATIONS Mhd. Harvinsyah Rozi Harahap; Hasnun Jauhari Ritonga; Ahmad Sujai Tanjung
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28621

Abstract

The development of digital ecosystems and increasing community participation in community-based organizations have given rise to communication complexities that have the potential to create ambiguity of meaning. In this context, the sensemaking process is crucial for understanding how organizational members construct shared understanding and guide collective action. This study aims to analyze the sensemaking process in organizational communication within community-based organizations in the digital era. The study employed a qualitative approach with an interpretive case study design. Data were collected through in-depth interviews with 12 key informants, four months of participant observation, and analysis of internal communication documents and the organization's social media. The analysis was conducted thematically, referring to the stages of enactment, selection, and retention in sensemaking theory. The results indicate that information ambiguity, particularly that originating from digital communication, is a key trigger for the collective meaning-making process. Sensemaking occurs cyclically, influenced by community value framing, relational dynamics, and the mediation of communication technology. These findings expand the application of sensemaking theory by emphasizing the relational and digital dimensions within community-based organizations. Practically, this study emphasizes the importance of digital communication literacy and dialogic leadership in maintaining organizational cohesion and accountability. Future research is recommended to develop comparative and longitudinal studies to deepen understanding of the dynamics of sensemaking across communities.
Co-Authors Ahmad Tamrin Sikumbang Al Muroji Panjaitan Chodijjah Nur Syahfitri Cipta Novian Dhifa Yunisa Meida Hasibuan Fitri Nadilla Marpaung Hasnun Jauhari Ritonga Luthfi Azhari Mailin Mailin Mhd. Harvinsyah Rozi Harahap Rasdalifah Reh Ulina Rina Riski Nasution Riyan Syah Afendi Rubino Rubino Safitriani Sri Purwasih Simamora