eliya pebriyeni
Universitas Negeri Padang

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Journal : Journal on Education

Video Promosi Warung Gunung Kubua Jawi, Sungai Kamuyang, Kecamatan Luak, Kabupaten Lima Puluh Kota Wahyu Aulia; Eliya Pebriyeni
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.1234

Abstract

Warung Gunung Kubua Jawi, is one of the first cafes with an open design located on the slopes of Mount Sago, on the Kamuyang River, Luak District, Fifty City District. This cafe does not yet have promotional media that are informative, communicative and effective so that the promotion of this cafe is still inferior compared to other cafes that have done promotions earlier, this is a threat to the sustainability of this business, therefore it needs a promotional media in the form of videos through social media, especially Kubua Jawi's Instagram so it's easy to reach a broad target audience. The aim of the design is to create an information media that is able to give a good image to the cafe, as well as to become an informative, communicative and effective promotional media so that it can reach a broad target audience at minimal cost. The design method used is the 4D (four-D) method. Data collection methods through observation, documentation, interviews, books, scientific journals and the internet. Methods of data analysis with the SWOT method. The results of designing a promotional video for Warung Gunung Kubua Jawi with a duration of 1 minute 30 seconds have been tested for its feasibility to several audiences, both from designers and videographers as well as the general public, this promotional video is published via the Instagram account @kubuajawi_, supporting media in the form of Instagram feeds, posters, x-banners, menu designs, aprons, lanyards, and stickers.
Film Dokumenter Silek Tuo Gunuang Rinaldy Hadie Apriyus; Eliya Pebriyeni
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.1235

Abstract

Modernization and changes in lifestyles that have begun to be acculturated with foreign cultures have made this culture fade little by little. Answering the challenges of the times requires an audio-visual media in the form of documentary films as a documentation archive so that it can be passed on by the next generation and reintroduced silek tuo gunuang effectively and efficiently. The design aims to digitally archive silek tuo gunuang as a cultural heritage that must be preserved through documentaries to the public, especially the people of the city of Padang Panjang. Using the 4D planning method (Four –D). Consists of (Define), (Design), (Develop) and (Desseminate). SWOT analysis approach. The main media is in the form of this documentary film, providing historical information, permitting flow, requirements and other information from this silek, and due diligence has been carried out on several people, ranging from academics, practitioners and the public in general, received a positive response, it can be concluded that the film is suitable for distributed, with supporting media in the form of movie trailers, posters, x-banners, stickers and t-shirts to support the delivery of information from this documentary.