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All Journal Jurnal Ilmiah Mahasiswa FEB Tribakti: jurnal pemikiran keIslaman Tribakti: Jurnal Pemikiran Keislaman
Agus Effendi
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Religion Arts Humanities Education Social Sciences Other

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Pengaruh Reference Group, Brand Equity, dan Perceived Price Terhadap Keputusan Pembelian Tahu Takwa Di Kediri Agus Effendi
Jurnal Ilmiah Mahasiswa FEB Vol 6, No 1: Semester Ganjil 2017/2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.782 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh reference group, brand equity, dan perceived price terhadap keputusan pembelian tahu takwa di Kediri baik pengaruh secara langsung maupun tidak langsung. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 102 responden yang diambil dari populasi konsumen tahu takwa di Kediri. Pengambilan sampel menggunakan purposive sampling karakteristik sampel yang dipilih yaitu, minimal 17 tahun, sudah pernah melakukan pembelian tahu takwa di Kediri. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa uji validitas, uji reliabilitas, dan uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji t dan uji F. Teknik analisis data menggunakan regresi linier berganda dengan program SPSS 21. Dari hasil pengujian ini dapat disimpulkan bahwa reference group, brand equity, dan perceived price mempunyai model yang sesuai untuk mengukur keputusan pembelian tahu takwa di Kediri. Secara parsial variabel reference group mempunyai pengaruh signifikan terhadap keputusan pembelian tahu takwa di Kediri. Sementara itu, variabel brand equity tidak mempunyai pengaruh yang signifikan terhadap keputusan pembelian tahu takwa di Kediri. Variabel perceived price mempunyai pengaruh signifikan dan dominan terhadap keputusan pembelian tahu takwa di Kediri. KATA KUNCI : Reference Group, Brand Equity, Perceived Price.
Translating the Qur'an in Palembang Vernacular: An Aesthetic Reception Theory Perspective on Surat An-Naziat Agus Effendi; Ni'am, Syamsun; Naim, Ngainun; Al-Faruq, Ahmad Tholut
Tribakti: Jurnal Pemikiran Keislaman Vol. 34 No. 2 (2023): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v34i2.3682

Abstract

This article presents an analysis of the translation of the Qur'an into Palembang Language, with a focus on Surat An-Naziat. This research uses the perspective of Aesthetic Reception Theory to understand how Palembang language readers translate and receive this sacred text aesthetically. Through a qualitative approach, the author explores readers' aesthetic responses to this translation, covering elements such as the beauty of the language, appropriateness of the cultural context, and compatibility of the meaning with the original. The results of this analysis reveal how the Palembang language translation of Surat An-Naziat created a unique aesthetic experience for its readers, combining the richness of Palembang's language and local wisdom with the religious message of the Qur'an. This research makes an important contribution to understanding the process of translating the Qur'ān into local languages and explores the aesthetic aspects that play a role in fostering a deeper understanding of sacred texts in Palembang society.
Translating the Qur'an in Palembang Vernacular: An Aesthetic Reception Theory Perspective on Surat An-Naziat Agus Effendi; Ni'am, Syamsun; Naim, Ngainun; Al-Faruq, Ahmad Tholut
Tribakti: Jurnal Pemikiran Keislaman Vol. 34 No. 2 (2023): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v34i2.3682

Abstract

This article presents an analysis of the translation of the Qur'an into Palembang Language, with a focus on Surat An-Naziat. This research uses the perspective of Aesthetic Reception Theory to understand how Palembang language readers translate and receive this sacred text aesthetically. Through a qualitative approach, the author explores readers' aesthetic responses to this translation, covering elements such as the beauty of the language, appropriateness of the cultural context, and compatibility of the meaning with the original. The results of this analysis reveal how the Palembang language translation of Surat An-Naziat created a unique aesthetic experience for its readers, combining the richness of Palembang's language and local wisdom with the religious message of the Qur'an. This research makes an important contribution to understanding the process of translating the Qur'ān into local languages and explores the aesthetic aspects that play a role in fostering a deeper understanding of sacred texts in Palembang society.
Co-Authors Al-Faruq, Ahmad Tholut Ngainun Naim Ni'am, Syamsun