Garuda - Garba Rujukan Digital

Keterlibatan Warga Terhadap Akun Twitter Pemerintah Provinsi Jawa Tengah, Jawa Timur, Jawa Barat : Analisa Data Mining Anton Purwadi; Kismartini Kismartini; Retno Sunu Astuti; Teuku Afrizal
PERSPEKTIF Vol 11, No 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5283

This article focuses on citizen engagement analysis on local government twitter through data mining analysis. Based on the concept of measuring citizen engagement from Haro-de-Rosario in 2018, this article analyzes three official twitter accounts of the Central Java provincial government, East Java province and West Java province. Data were collected by data mining with Scrape Storm software with measurement dimensions consisting of love, reply, retweet, tweet, and followers. The measurement results reveal that the level of citizen engagement varies widely, the highest value of citizen engagement is the account of the province of East Java (0.00068), and the second rank is the province of Central Java with a value of 0.00031 and the third rank is the province of West Java with a value of 0.00023. The design of public communication policies on social media should consider aspects of the level of citizen engagement as a benchmark for government efforts to increase public participation interest in managing local government.

MENGUKUR ENGAGEMENT WARGA NEGARA DALAM INTERAKSI MEDIA SOSIAL (STUDI PADA 32 AKUN RESMI FACEBOOK PEMERINTAH KABUPATEN/KOTA DI JAWA TENGAH) Anton Purwadi; Arif Budy Pratama; Raden Mas Mahendradi
NATAPRAJA Vol 7, No 1 (2019): Governance
Publisher : Yogyakarta State University

The purpose of this research is to measure citizen engagement on social media interaction of 32 regencies/ municipals government official Facebook accounts in Central Java Province.To do so, a quantitative approach was conducted. The data ware collected from 32 official accounts and categorized into five aspects namely like, comment, share, followers, and post. The result of engagement measuement based on likes, comments, share, followers, and posts, shows various level of engagement among municiplities or regencies. The average engagement in facebook interaction is 0.0432. Purworejo regency official facebok account placed in the first rank with 0.2981. Followed by Grobogan Regency official facebok account as second winner by 0.2524. Given this result, local government units, specifically, those deal with strategic public communication may draw lesson learns to manage their official facebook account. A good management of social media is needed to improve citizen engagement.

Keterlibatan Warga Terhadap Akun Twitter Pemerintah Provinsi Jawa Tengah, Jawa Timur, Jawa Barat : Analisa Data Mining Anton Purwadi; Kismartini Kismartini; Retno Sunu Astuti; Teuku Afrizal
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5283

This article focuses on citizen engagement analysis on local government twitter through data mining analysis. Based on the concept of measuring citizen engagement from Haro-de-Rosario in 2018, this article analyzes three official twitter accounts of the Central Java provincial government, East Java province and West Java province. Data were collected by data mining with Scrape Storm software with measurement dimensions consisting of love, reply, retweet, tweet, and followers. The measurement results reveal that the level of citizen engagement varies widely, the highest value of citizen engagement is the account of the province of East Java (0.00068), and the second rank is the province of Central Java with a value of 0.00031 and the third rank is the province of West Java with a value of 0.00023. The design of public communication policies on social media should consider aspects of the level of citizen engagement as a benchmark for government efforts to increase public participation interest in managing local government.

Gubernur di Ujung Jari: Bagaimana Ganjar Pranowo Merevolusi Pengaduan Publik Melalui Twitter Purwadi, Anton; Sanjaya, Natta; Nugraha, Joko Tri
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.363

This study measures the dimensions of responsiveness of the Central Java Provincial Government and its impact on citizen satisfaction, adopting the theoretical framework of good governance. Employing a mixed-methods approach that combines in-depth interviews with big data analysis crawled from the provincial government's official Twitter account using Python on the Google Colab platform this study finds that the government has effectively realized the principle of responsiveness. Complex complaints, such as alleged illegal levies and bureaucratic complexities, were resolved in under three days, a timeframe comparable to the resolution of infrastructure-related issues. Another key finding reveals a strategic communication model employed by citizens, which involves consistently tagging the Governor's account to expedite the resolution process. However, this model creates a systemic vulnerability, as it is highly person-centric and dependent on an individual figure. This dependency threatens the program's long-term effectiveness and sustainability, particularly in the event of a leadership change. Therefore, the study recommends the institutionalization of the system through Standard Operating Procedures (SOPs) and robust governance structures to ensure its continuity. governance.

Optimalisasi Potensi Ekonomi Lokal Dengan Strategi Digital Marketing Bagi Umkm Di Kelurahan Tidar Utara, Magelang Sheila Andriani Kumala; Joko Tri Nugraha; Natta Sanjaya; Anton Purwadi; Lutfi Ariyani; Anisa Lestari
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2026): PRAXIS April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/qpwma741

Usaha mikro, kecil, dan menengah (UMKM) memiliki peran strategis dalam penguatan ekonomi lokal. Namun, pada kenyataannnya masih menghadapi berbagai permasalahan, khususnya keterbatasan pemasaran dan rendahnya literasi digital. Di Kelurahan Tidar Utara, Kota Magelang, sebagian besar pelaku UMKM masih mengandalkan pemasaran konvensional melalui WhatsApp, memiliki keterbatasan dalam pembuatan konten promosi, kemasan produk yang kurang menarik, serta minimnya pemanfaatan aplikasi desain sederhana seperti Canva. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan potensi ekonomi lokal melalui peningkatan kapasitas pelaku UMKM dalam memahami dan menerapkan strategi digital marketing yang sederhana dan aplikatif. Metode yang digunakan adalah pendidikan masyarakat melalui sosialisasi dan pelatihan, yang dilaksanakan melalui tahapan persiapan, pelaksanaan, serta evaluasi dan penutup. Sosialisasi dilakukan untuk meningkatkan pemahaman mengenai urgensi pemasaran digital, sedangkan pelatihan difokuskan pada penggunaan aplikasi Canva sebagai media pembuatan konten promosi digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pemasaran digital serta kemampuan dalam menghasilkan desain promosi sederhana yang dapat langsung digunakan untuk mendukung usaha mereka. Kegiatan ini memberikan dampak positif dalam jangka pendek berupa peningkatan pengetahuan dan keterampilan digital, serta berpotensi memberikan dampak jangka panjang dalam membentuk pola pemasaran UMKM yang lebih adaptif dan berkelanjutan dalam mendukung penguatan ekonomi lokal.

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