Garuda - Garba Rujukan Digital

Pengaruh Social Media Marketing, Education Service Quality terhadap Kepuasan Orang Tua Pada SDIT Bunayya Medan Sunggal melalui Brand Image sebagai Variabel Intervening Rizki Nurafrilia Harahap; Fadli Fadli; Evawany Yunita Aritonang
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6101

This study's overarching goal is to dissect how SDIT Bunayya Medan Sunggal's social media marketing and the quality of its educational services affect the school's reputation and the happiness of its parents. In order to take a quantitative approach, we gave parents surveys to fill out, and then we used route analysis to look for direct and indirect relationships between the factors. Brand Image and Parental Satisfaction are unaffected by Social Media Marketing, according to the results. On the other hand, Education Service Quality significantly and positively affects both of these factors. Although brand image did not mediate the impact of social media marketing, it did improve parents' satisfaction and mediate the influence of education service quality. Parents' impressions and satisfaction are largely determined by the quality of educational offerings, according to these studies. For a more complete picture, future studies should incorporate other factors like family trust or school communication.

Strategi Promosi Pendidikan melalui Media Sosial Instagram dalam Menarik Minat Peserta Didik Baru di Sekolah Menengah Kejuruan Tritech Informatika Rifqy Ikhsanul Akmal; Fadli Fadli; Beby Karina Fawzeea Sembiring
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 10, No 1 (2026)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v10i1.12664

This study examines the role of Instagram as a digital promotional medium in increasing the interest and number of new student applicants at Vocational High School Tritech Informatika, Medan. The study addresses the growing competition among secondary education institutions and investigates how social media–based educational promotion influences school visibility and enrollment decisions. Employing a qualitative descriptive approach, data were collected through observations of Instagram promotional content, in-depth interviews with key informants—including the school principal, public relations staff, educators, parents of graduating students, and surrounding community members—and documentation of digital promotional materials and student admission records. Data were analyzed thematically to identify patterns in promotional strategies and their perceived impacts. The findings indicate that Instagram-based promotion plays a significant role in enhancing public awareness of the school, strengthening its institutional image, and stimulating prospective students’ interest through visually engaging, informative, and consistently managed content. This study contributes to the literature on educational communication by demonstrating the effectiveness of digital school marketing strategies in student recruitment and offers practical insights for vocational schools seeking to optimize social media platforms for sustainable enrollment growth.

Strategi Promosi Pendidikan melalui Media Sosial Instagram dalam Menarik Minat Peserta Didik Baru di Sekolah Menengah Kejuruan Tritech Informatika Rifqy Ikhsanul Akmal; Fadli Fadli; Beby Karina Fawzeea Sembiring
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 10, No 1 (2026)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v10i1.12664

This study examines the role of Instagram as a digital promotional medium in increasing the interest and number of new student applicants at Vocational High School Tritech Informatika, Medan. The study addresses the growing competition among secondary education institutions and investigates how social media–based educational promotion influences school visibility and enrollment decisions. Employing a qualitative descriptive approach, data were collected through observations of Instagram promotional content, in-depth interviews with key informants—including the school principal, public relations staff, educators, parents of graduating students, and surrounding community members—and documentation of digital promotional materials and student admission records. Data were analyzed thematically to identify patterns in promotional strategies and their perceived impacts. The findings indicate that Instagram-based promotion plays a significant role in enhancing public awareness of the school, strengthening its institutional image, and stimulating prospective students’ interest through visually engaging, informative, and consistently managed content. This study contributes to the literature on educational communication by demonstrating the effectiveness of digital school marketing strategies in student recruitment and offers practical insights for vocational schools seeking to optimize social media platforms for sustainable enrollment growth.

Beyond The Principal–Agent Dyad: How MCN Governance Structures Shape Social Proof Mechanisms And Monetization Outcomes In Live-Streaming Social Commerce Ecosystems Corry Patricia Manik; Fadli Fadli; Muhammad Dharma Tuah Putra Nasution
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11628

The proliferation of live-streaming commerce has reconfigured digital marketing landscapes, yet Multi-Channel Networks (MCNs) remain systematically mischaracterized as exploitative intermediaries depleting creator earnings. Drawing upon Agency Theory, Relationship Marketing, and Social Proof Theory, this study develops a conceptual framework theorizing the strategic governance role of MCNs in talent marketing management, emphasizing digital gift distribution optimization and deliberate social proof construction on TikTok. Critically, this study clarifies that agencies receive a 7–15% commission disbursed directly by TikTok a structural arrangement preserving streamer net revenue entirely, contradicting prevailing exploitative narratives. The framework demonstrates that MCNs function as ecosystem catalysts through technical infrastructure provision, algorithmic performance coaching, and incentive-based mechanisms including diamond injection programs that amplify viewer engagement and algorithmic visibility. Agencies further orchestrate social proof dynamics generating self-reinforcing gifting cascades within a symbiotic value co-creation ecosystem. This study contributes to platform governance, algorithmic creator economy, and social commerce intermediation literature by reconceptualizing MCNs as indispensable strategic ecosystem partners.

Pleasure-Seeking Or Fear-Driven? A Conceptual Examination Of Hedonic Motivation And FOMO As Catalysts Of Impulsive Buying In E-Commerce Auliya Allendifa; Muhammad Dharma Tuah Putra Nasution; Fadli Fadli
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11821

Although impulsive buying in e-commerce has received considerable scholarly attention, the psychological mechanisms through which digitally engineered platform environments systematically erode consumer self-regulation remain undertheorized. This paper advances the Affective Urgency Model, a conceptual framework grounded in the Stimulus-Organism-Response paradigm, dual-process theory, prospect theory, approach-avoidance motivation theory, and self-determination theory. Through a critical narrative synthesis of Scopus and Web of Science literature, three theoretical contributions are made. First, hedonic motivation is reframed as an affective override mechanism that activates System 1 processing and suppresses deliberative evaluation, rendering consumers structurally vulnerable to spontaneous purchases. Second, commercially induced FOMO is reconceptualized as a threat response driven by loss aversion, wherein platform-deployed scarcity stimuli frame purchase inaction as loss and compress the decision window. Third, the construct of affective urgency is introduced to capture the compounded state arising from the co-activation of approach motivation and avoidance motivation, amplifying impulsive buying beyond the additive effects of either variable independently. The framework also incorporates the post-purchase paradox, wherein affective urgency-driven purchases produce cognitive dissonance, regret, and financial well-being deterioration despite their immediate hedonic appeal. Three formal propositions and a research agenda for empirical validation are advanced.

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