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All Journal Jurnal Abdimas Mandiri Jurnal Ilmiah Satyagraha Review of Management, Accounting, and Business Studies
Ni Wayan Wijayanti
Universitas Pendidikan Nasional
Economics, Econometrics & Finance Education Social Sciences

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EFEKTIFITAS PENERAPAN DIGITAL MARKETING PADA USAHA DISTRIBUSI GAS LPG PT. PRAPEN ANANDA DEWATA KLUNGKUNG Komang Aji Pradnya Jaya; Ni Luh Putu Sariani; Ni Wayan Wijayanti
Jurnal Abdimas Mandiri Vol 6, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v6i1.2073

Abstract

PT. Prapen Ananta Dewata adalah salah satu perusahaan yang bergerak di bidang distribusi gas LPG. Perusahaan sedang berupaya untuk dapat bersaing dengan perusahaan lainya dengan mengangkat brand image yang sedang berjalan melalui media online. Peningkatan kualitas distribusi dan kualitas pemasaran diperlukan. Namun, tanpa adanya pelayanan pelanggan yang baik melalui digital marketing, maka kecepatan dan efisiensi distribusi tidak akan terwujud. Penelitian Praktek Kerja Lapangan (PKL) ini bertujuan untuk mengidentifikasi efektifitas dan hambatan penerapan digital marketing pada PT. Prapen Ananda Dewata Klungkung. Pelaksanaan kegiatan ini dilakukan selama dua hari pada bulan Juli di akhir pekan dari pagi sampai siang hari disesuaikan dengan jadwal yang disepakati dengan pihak PT. Prapen Ananda Dewata Klungkung, serta setiap hari secara online tanpa ke perusahaan. Simpulan yang dapat ditarik berdasarkan pengamatan yang telah dilakukan pada PT. Prapen Ananda Dewata adalah perusahaan yang menjalankan operasionalnya sebagai distributor gas sudah baik dalam hal distribusi, namun penjualan yang tidak memenuhi target serta banyaknya keluhan mengenai aksesibilitas informasi dari konsumen mengindikasikan bahwa pemasaran perusahaan masih kurang, khususnya pada digital marketing. PT. Prapen Ananda Dewata sebaiknya merekrut karyawan yang berkompeten di bidang pemasaran dan informasi teknologi dan selanjutnya membentuk bagian pemasaran untuk menempatkan karyawan tersbut. Perusahaan selanjutnya membuat situs web resminya sendiri serta membuat seluruh media sosial yang dimiliki perusahaan lebih menarik, aktif dan informatif.Kata kunci : digital marketing, distribusi gas, pelayanan pelanggan
Determinan Customer Satisfaction pada Pengguna Gopay di Kota Denpasar Ni Luh Putu Chandra Kirana; Ni Wayan Wijayanti; Ni Luh Putu Sariani; Desak Made Sukarnasih
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.352

Abstract

This study aims to determine the effect of Experiential Marketing, E-Service Quality, Sales Promotion partially and simultaneously on Customer Satisfaction Gopay Users in Denpasar City. Data collection techniques used a questionnaire. The sample in this study were 75 respondents Gopay users in Denpasar City with the purposive sampling method. The data analysis technique using multiple linear regression. The results of this study indicate that Experiential Marketing, E-service Quality, Sales Promotion have a positive and significant effect partially and simultaneously on Customer Satisfaction Gopay users in Denpasar City. Suggestions that can be given by researchers to management are to improve experiential marketing so that customer satisfaction for Gopay users in Denpasar City is achieved.
The impact of location, price, and diversity of products on buying interest in Omega Tirosa Store Thomas Austheen Lasa; Ni Wayan Wijayanti
REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3647

Abstract

This study aims to determine the relationship between variables, location, price, and product diversity on buying interest in Omega Tirosa Store in Denpasar City conducted in September 2019 to December 2019 by using respondents in Denpasar City. The number of samples taken was 150 respondents using the method of nonprobability sampling, i.e., purposive sampling. Location, Price, and Product Variability Variables were collected using a questionnaire. The results of the multiple linear regression analysis show that the Location, Price, and Product Variability variables have a positive and significant relationship to Purchase Interest shown by each value (Location, 0.103) (Price, 0.205) Product Diversity (0.236). Determination Coefficient Test results show that the Location, Price, and Product Variability Variables influence 17.1% of Purchase Interest, while 82.9% of other variables are not needed. The conclusions that can be drawn from this study are positive and significant locations on the buying interest of Denpasar Omega Tirosa Store, Positive and significant prices on the buying interest of Denpasar Omega Tirosa products, and Product diversity that is positive and significant on the buying interest of Denpasar Omega Tirosa Store, Location, Prices, and Product Diversity together positively and significantly towards buying interest in Omega Tirosa Store in Denpasar. This refers to research showing increasing consumer buying interest Omega Tirosa Store must pay attention to the selection of business locations, directing the prices given to consumers as well as the diversity of products supported.
Co-Authors Desak Made Sukarnasih Komang Aji Pradnya Jaya Ni Luh Putu Chandra Kirana Thomas Austheen Lasa