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All Journal International Journal of Business Studies Journal of Sustainable Community Development (JSCD) Jurnal Ilmu Manajemen & Ekonomika
Liza Agustina Maureen Nelloh
Sekolah Tinggi Manajemen IPMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Impact of Country of Origin, Image, and Consumer Ethnocentrism Toward Purchase Decision of Casual Apparel in Young Adult Alyssa Chairiena; Leonnard Ong; Liza Agustina Maureen Nelloh
International Journal of Business Studies Vol 6 No 1 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.200

Abstract

Indonesia is among the top 10 textile and apparel producer in the world the industry has become more competitive in both domestic and international markets. Indonesian Government has also been making tremendous effort in boosting local product purchases with the aim of making domestic consumption as the main pillar of Indonesian economy. However, data and statistic still shown the lack of appreciation from Indonesian consumers toward its apparel industry. The purpose of this study is to examine the impact of Country of Origin Image and Consumer Ethnocentrism toward Purchase Decision of casual apparel in young adult. The data used was primary data which was obtained through self- administered questionnaire and processed quantitatively using multiple regression in SPSS to test the hypotheses exploring the impact Country of Origin Image and Consumer Ethnocentrism toward Purchase Intention. A total sample of 100 respondents were collected. The result showed that Country of Origin Image does not have significant impact toward Purchase Decision. In contrast, Consumer Ethnocentrism does have significant impact toward Purchase Decision. The result of this study further supports and add to previous research of Country of Origin Image and Consumer Ethnocentrism concepts together. Moreover, the result of this study can benefit Indonesian casual apparel companies in providing additional insights which can further support and add to their existing sales and marketing strategies to maximize their competitive force in local market.
Penerapan Edukasi Gizi Buruk Pada Generasi Alfa Sebagai Penerus Generasi Milenial di Tanjung Priok Jakarta Liza Agustina Maureen Nelloh; Mahonri Lukas; Prima Dyah Indira; Rio Kurniawan; Rismatio Rismatio
Journal of Sustainable Community Development (JSCD) Vol 2 No 2 (2020): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v2i2.15

Abstract

Millennial generation contributes significantly to the Indonesian economy. This generation has successors who are called the Alfa generations who will inherit and succeed in reaching the Millennial generation. However, based on official Indonesian government data, it is proven that there are still many Alfa Generation children who are malnourished and have special stunting in Tanjung Priok, North Jakarta. This is allegedly due to lack of education of the millennial generation itself regarding malnutrition for children's development. Therefore, this Community Service activity is carried out to provide education for the older generation of Alfa which is mostly obtained from millennial generation. This social activity is carried out in the Church of St. Fransiskus Xaferius, Tanjung Priok, North Jakarta. This activity is conducted to educate their parents to be more concern about healthy lifestyles to update nutrition issues in Indonesia. This activity is useful to increase knowledge and awareness about the importance of a good lifestyle for ASAK (Ayo Sekolah Ayo Kuliah).
How Effective is FYP (ForYouPage) Campaign for Business Contents on in Indonesia? Adha Faubya Hasanah; Liza Agustina Maureen Nelloh; Sasotya Pratama
Jurnal Ilmu Manajemen & Ekonomika Vol 14, No 2 (2022): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 14, No.2 Juni 2022
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.779 KB) | DOI: 10.35384/jime.v14i2.274

Abstract

TikTok has gaining popularity in Indonesia recently and many of the businesses in Indonesia use this platform to communicate their value proposition. Hence, the previous studies about Technology of Acceptance Model has been tested in many settings, but still limited to this effectiveness of the platform especially the campaign of ForYouPage (FYP) for business contents in Indonesia. Some evident shows that in some business contents, customers find it low engagement and interaction between company and users. Therefore, In order to test the effectiveness of FYP business content in Indonesia, we applied purchase intention from users in the perspectives of perceived usefulness and perceived playfulness. The questionnaires have been distributed to 100 TikTok users all over Indonesia. The method of analysis is SEM-PLS with SmartPLS v3.27 to test the hypotheses. The results show that perceived usefulness and perceived playfulness are significant to increase purchase intention of FYP business contents. This study recommends the business entities to explore more about the short video contents to be more engaging, entertaining, eye-catching, and educating to create more purchase intention among users of FYP business contents.
Post-Earthquake Community Service at SDN Sarampad, Cianjur: The Needs of Existence, Relatedness, Growth (ERG) for Elementary School’s Students and Teachers Liza Agustina Maureen Nelloh; Leonnard Ong; Yulita Susanti; Sony Wiwiek Antonio; Sidrotun Naim; Sasotya Pratama
Journal of Sustainable Community Development (JSCD) Vol 5 No 1 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i1.86

Abstract

earthquake has shaken the earth of Cianjur and has given a lot of pain and trauma to the citizen in many sectors, including education, especially for elementary schools. As planned, the PAS (final exam assessment) would be held simultaneously from December 5 to December 9, 2022. However, the big earthquake at the end of November, has devastated the dreams of every schools in Cugenang, Cianjur to follow the PAS. Cugenang regency got the significant impact on destruction of school buildings and houses. Elementary schools have lost their opportunity to follow the PAS on time and stopped giving the education service since then. Therefore, Directorate General of Higher Education, Research and TechnologyMinistry of Education, Culture, Research and Technology (Kemenristekdikti) has given the opportunity for some higher education institutions to help Cianjur. SDN Sarampad in Cugenang Region, Cianjur has stopped their education activities since the earthquake because the limitation of living and damage caused of the school buildings. They lost the needs of ERG (existence, relatedness, growth) and have no plan for the PAS anymore. Hence, STM IPMI planned for the ERG Program to students class 1, 2, 3, 4, 5, 6 to SDN Sarampad from the earliest December to the latest December 2022. In total there were three visits to SDN Sarampad to support their ERG needs and preparing the students and teachers to continue the educational activities.
Co-Authors Adha Faubya Hasanah Alyssa Chairiena Leonnard Ong Mahonri Lukas Prima Dyah Indira Rio Kurniawan Rismatio Rismatio Sasotya Pratama Sasotya Pratama Sidrotun Naim Sony Wiwiek Antonio Yulita Susanti