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All Journal Tourism Reserch Journal Jurnal Manajemen Bisnis dan Kewirausahaan
Anak Agung Gde Agung
Sekolah Tinggi Pariwisata Trisakti
Economics, Econometrics & Finance Education Social Sciences Transportation Other

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The Paradigm of Cosmovision – Based Conservation Anak Agung Gde Agung; Rina Suprina; Marissa Pusparini
Jurnal Penelitian Pariwisata Vol 3 No 2 (2019): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i2.63

Abstract

The purpose of this article is to try to explain the benefits that can be obtained by learning the traditional knowledge of indigenous people around the world to overcome current perceptions and practices about the environment that has experienced serious degradation. Traditional Ecological Knowledge offers the appropriate tools to learn more the insights of “Sacred Balance”. The research method used in this article was an in-depth analysis of the literature written by experts in the fields of biodiversity, culture, anthropology and ethnography. Synthesis has been taken from the review of this literature as described in this article with various modifications from field verification. This verification has been carried out in Bali through panel discussions with the heads and members of the banjar (village association) in Gianyar, Jatiluwih, Kerobokan and Ubud. The panel's focus was on the concept and practice of "Tri Hita Karana", the philosophy of Balinese life that embodies the cosmovision of "Sacred Balance". The results showed that the cosmovision of "Sacred Balance" which emphasizes on harmony and equilibrium as a way of life is a philosophy that can be emulated by humans throughout the world not only to achieve conservation but also a means for peace and happiness. This can be obtained by further studying this philosophy which has been practiced since time long standing by many people around the world through deeper studies of Traditional Ecological Knowledge.
Peran Kualitas Pelayanan dalam Memediasi Pengaruh Persepsi Harga dan Kualitas Produk pada Kepuasan Pelanggan di Restoran Byurger Alda Chairani; Maidar Simanihuruk; Michael Khrisna Aditya; Anak Agung Gde Agung; Jakaria Amin
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 6 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i6.20775

Abstract

This research aim is to analyze service quality in mediating price effect and product quality toward customer satisfaction at Byurger Restaurant using a quantitative method. The sampling technic used is probability sampling with a total sample of 229. Descriptive analysis is the technic for analyzing data using SPPS and AMOS which is tested using the test of validity, reliability, normality, model modification, and goodness of fit model (GoF). The result shows that service quality has a negative effect in mediating price perception towards customer satisfaction, and service quality has a positive effect and is significant in mediating product quality towards customer satisfaction. Penelitian ini bertujuan untuk menganalisis peran kualitas pelayanan dalam memediasi pengaruh persepsi harga dan kualitas produk terhadap kepuasan pelanggan di Restoran Byurger dengan menggunakan metode kuantitatif. Teknik pengambilan sampel adalah probability sampling dengan ukuran 229 sampel. Teknik analisis data yang digunakan adalah analisis deskriptif menggunakan software SPSS dan AMOS yang kemudian diuji menggunakan uji validitas, uji reliabilitas, uji normalitas, dan modifikasi model sesuai dengan indeks modifikasi dan uji goodness of fit model (GoF). Hasil menunjukkan bahwa kualitas pelayanan memiliki nilai negatif dalam memediasi pengaruh persepsi harga terhadap kepuasan pelanggan dan kualitas pelayanan memiliki nilai positif dan signifikan dalam memediasi pengaruh produk terhadap kepuasan pelanggan.
Co-Authors Alda Chairani Jakaria Maidar Simanihuruk Marissa Pusparini Michael Khrisna Aditya Rina Suprina