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All Journal Techno Xplore : Jurnal Ilmu Komputer dan Teknologi Informasi Jurnal bintang manajemen Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management
Syifa Pramudita Fadilla
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Rancangan Basis Data Sistem Informasi Usaha Kesehatan Sekolah Fery Fadly; Syifa Pramudita Fadilla
Techno Xplore : Jurnal Ilmu Komputer dan Teknologi Informasi Vol 5 No 2 (2020): Techno Xplore : Jurnal Ilmu Komputer dan Teknologi Informasi
Publisher : Teknik Informatika, Fakultas Teknik dan Ilmu Komputer, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/technoxplore.v5i2.1130

Abstract

Penelitian ini dilakukan dalam rangka membantu dalam perancangaan system usaha kesehatan sekolah di Kota Jambi yang bertujuan dalam deteksi dini masalah kesehatan gizi pada anak sekolah dasar. Perancangan ini menggunakan model SDLC yang mana berdasarkan dari beberapa kebutuhan data dasar dan data yang dibutuhkan dari pihak yang terlibat dalam pelaksanaan kegiatan usaha kesehatan sekolah.
Analisis Promosi Penjualan Terhadap Keputusan Pembelian Di Transmart Tuparev Karawang Winda Apriani; Syifa Pramudita Fadilla
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1591

Abstract

Sales promotion is one element of marketing communication that influences consumer purchasing decisions. The purpose of the research conducted was to find out whether sales promotions carried out by Transmart Tuparev Karawang affect purchasing decisions at Transmart Tuparev Karawang. The independent variable used in this study is Sales Promotion (x) while the dependent variable is Purchase Decision (y). The research method used in this research is quantitative research using a simple linear regression method. The population studied was Transmaart Tuparev Karawang visitors in April 2023 with a total of 8648 visitors. Samples were taken as many as 99 respondents with a sampling technique using the Slovin formula and data collection using questionnaires, observation, interviews, and literature study. The results of this study are that there is an effect of sales promotion on purchasing decisions at Transmart Tuparev Karawang of 46.50%, namely the effect of sales promotion on purchasing decisions is included in the medium category and the remaining 53.50% is influenced by other variables not examined by the author.
Analysis of Factors Influencing the Decision to Purchase Yakult Probiotic Drink in Karawang Regency Mutiara, Mutiara; Citra Savitri; Syifa Pramudita Fadilla
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.384

Abstract

Public awareness of a healthy lifestyle continues to increase, especially in big cities in Indonesia, thus influencing their consumption patterns, including in choosing health drinks such as Yakult. This fermented milk product is increasingly in demand because of its probiotic content which is considered beneficial for health. However, with the many choices on the market, consumers are becoming more selective and considering various factors such as price, quality, promotion, brand image, and perception of health benefits. PT Yakult Indonesia Persada, as a pioneer of fermented milk products, continues to maintain its reputation by setting competitive prices, maintaining quality, strengthening promotions, and building a positive product image and perception. This study aims to analyze the factors that influence Yakult purchasing decisions in Karawang Regency. The study was conducted quantitatively using a survey method of 140 Yakult consumer respondents. The analysis used the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results showed that price, product quality, promotion, brand image, and perception of health benefits had a positive and significant effect on Yakult purchasing decisions. These findings indicate the importance of a comprehensive strategy in maintaining consumer loyalty.
Analysis of Factors Influencing the Decision to Purchase Yakult Probiotic Drink in Karawang Regency Mutiara, Mutiara; Citra Savitri; Syifa Pramudita Fadilla
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.384

Abstract

Public awareness of a healthy lifestyle continues to increase, especially in big cities in Indonesia, thus influencing their consumption patterns, including in choosing health drinks such as Yakult. This fermented milk product is increasingly in demand because of its probiotic content which is considered beneficial for health. However, with the many choices on the market, consumers are becoming more selective and considering various factors such as price, quality, promotion, brand image, and perception of health benefits. PT Yakult Indonesia Persada, as a pioneer of fermented milk products, continues to maintain its reputation by setting competitive prices, maintaining quality, strengthening promotions, and building a positive product image and perception. This study aims to analyze the factors that influence Yakult purchasing decisions in Karawang Regency. The study was conducted quantitatively using a survey method of 140 Yakult consumer respondents. The analysis used the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results showed that price, product quality, promotion, brand image, and perception of health benefits had a positive and significant effect on Yakult purchasing decisions. These findings indicate the importance of a comprehensive strategy in maintaining consumer loyalty.
Co-Authors Citra Savitri Fery Fadly mutiara mutiara Winda Apriani