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All Journal Jurnal Bisnis Dan Kajian Strategi Manajemen Ekombis: Jurnal Fakultas Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat
Yoyon Safrianto
Universitas Teuku Umar
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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Journal : Jurnal Bisnis Dan Kajian Strategi Manajemen

 1 
MENCIPTAKAN PENGALAMAN KONSUMENDENGAN EXPERIENTIAL MARKETING Yoyon Safrianto
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 1, No 1 (2017): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.01 KB) | DOI: 10.35308/jbkan.v1i1.914

Abstract

AbstractExperiential marketing gives customers an opportunity to engage and interact with brands,products, and services in sensory ways that provide the icing on the cake of providing information. Personalexperiences help people connect to a brand and make intelligent and informed purchasing decisions. Theterm “experiential marketing” refers to actual costomers esperiences with the brand/product/services thatdrive sales and increase brand image and awareness through sense, feel, think, act, and relate to Companyand Brands. It’s difference between telling people about features of product or service and letting themexperience the benefits for themselves. When done right, it’s the most powerfull tool out there to win brandloyalty.Keywords: sense, feel, think, act, and relate
PENGUKURAN KINERJA PERUSAHAAN DAN SISTEM MANAJEMEN STRATEGIS Yoyon Safrianto
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 1, No 2 (2017): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.257 KB) | DOI: 10.35308/jbkan.v1i2.904

Abstract

Abstract Nowadays, the companies are in the middle of the information competition century.  To  achieve  competitive  success,  the  century  information  environment requires the new ability of the companies must be owned by the manufacturing and services. A company's ability to process information from a variety of instruments is absolutely need, steer the company to across the complex competitive environment. Company requires instrument which capable of explaining various aspects of the environment and performance in monitoring of travel towards a promising future. Balanced Scorecard provides an instrument that is required to steer the company toward the future success of the competition. An accurate understanding about the goals  and  methods  for  achieving  it  is  very  vital.  Balanced  Scorecard  translates mission and strategy of the company in to a comprehensive measure that provides a framework for measurement and strategic management system. Scorecard measures the performance of companies on the four perspectives of balanced: financial, customer. internal business processes, and learning growth. Balanced Scorecard enables companies to record financial performance results as well as monitor progress  in  building  the  company's  ability  and  to  obtain  intangible  assets  that required for future growth. Keywords: balanced scorecard, performance, and trategic management system
PENGAWASAN ATASAN LANGSUNG TERHADAP DISIPLIN KERJA PEGAWAI KANTOR DINAS TENAGA KERJA DAN KEPENDUDUKAN KOTA BANDA ACEH Yoyon Safrianto; Muzakir Muzakir
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.914 KB) | DOI: 10.35308/jbkan.v3i1.1367

Abstract

The awareness of discipline is something very important for any organization. One way to improve the awareness of discipline is through being under the immediate. This reseacrh to know the supervision of superior directly to the awareness of discipline the office of labor and population city Banda Aceh. Respondents this research consisting of employees and each head part on any part of which is in these agencies. Data collection is done by distributing questionnaires containing questions relating to monitoring the direct and the awareness of discipline. Data on anaslisis using the statistics multiple linear regression analysis. The result showed that pengasan immediate superior which includes monitoring, examination, and judgment influential positive on the awareness of discipline. The koefesien terminated (r2) of 0,217 means that 21,7 percent the awareness of discipline on these agencies influenced by monitoring, check and assess the as a form of supervision immediate superior. The rest of 78.3 percent longer had other factors besides monitoring the immediate superior .The results of testing statistics show value F count larger had than the F table at the belief 95 percent. Hypothesis Ha accepted, on the other hand hypothesis H0 rejected, supervision and monitoring of immediate superior, examination, and assessment.
Co-Authors Alisman Alisman Jamal Mildad Luh Putu Ratna Sundari Mahrizal Mahrizal Rollis Juliasnyah Said Mahdani Saiful Badli