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All Journal CommIT (Communication & Information Technology) JURNAL KEPARIWISATAAN Tourism Scientific Journal Jurnal Akademi Pariwisata Medan Jurnal Kepariwisataan
Zulkifli Harahap
Universitas Terbuka UPBJJ Medan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : CommIT (Communication

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The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism Setiawan, Agus; Harahap, Zulkifli; Syamsuar, Dedy; Kunang, Yesi Novaria
CommIT (Communication and Information Technology) Journal Vol 14, No 1 (2020): CommIT Vol. 14 No. 1 Tahun 2020
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v14i1.5953

Abstract

This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.
Co-Authors Abdul Kadir Ritonga Agus Setiawan Darsyah, Wijaya Hadi Dedy Syamsuar Dino Leonandri, Dino Fitriansyah, Yayan Dian Hamonangan, Samuel Julvirta, Enos Julvitra, Enos Kartika, Titing Mandasini, Rahmat Musawantoro, Muhammad Ni Made Eka Mahadewi Pelliyezer Karo Karo Permatasari, Mustika Rahman, Abdu Yesi Novaria Kunang