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All Journal Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Dialektika: Jurnal Ekonomi dan Ilmu Sosial Indonesian Community Journal Tepis Wiring : Jurnal Pengabdian Masyarakat Journal Islamic Business and Entrepreneurship / JIBE Seminar Nasional Produk Terapan Unggulan Vokasi Business and Economic Publication Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Jurnal Riset Ilmiah
M.Yusuf Azwar Anas
Universitas Islam Raden Rahmat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Pengaruh Media Sosial Dan Dukungan Selebriti Terhadap Keputusan Pembelian Yang Dimediasi Variabel Kepercayaan Pada E-Commerce Shopee (Studi Pada Konsumen Shopee Di Kabupaten Malang) DIVIA AGUSTIN; M. Yusuf Azwar Anas
Jurnal Bisnis Islam dan Kewirausahaan Vol 3 No 2 (2024): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v3i2.4674

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Media Sosial dan Dukungan Selebriti terhadap Keputusan Pembelian yang di mediasi oleh Kepercayaan. Penelitian ini menggunakan dua teori yaitu Technology Acceptance Model (TAM) untuk menguji hubungan antara media sosial dan keputusan pembelian serta Theory of Planned Behavior (TPB)  untuk menguji hubungan antara dukungan selebriti, kepercayaan, dan keputusan pembelian. Populasi dalam penelitian ini adalah konsumen e-commerce Shopee di Kabupaten Malang. Adapun Analisa pada pengujian statistik menggunakan metode Structural Equation Model-Partial Least Square (SEM-PLS) dengan menggunakan bantuan alat berupa software SmartPLS version 4.1.0.0. Setelah dilakukan pengolahan olah data menunjukkan hasil bahwa: dukungan selebriti berpengaruh signifikan terhadap kepercayaan konsumen e-commerce Shopee di Kabupaten Malang. Dukungan selebriti tidak berpengaruh signifikan terhadap keputusan pembelian pada e-commerce Shopee di Kabupaten Malang. Kepercayaan berpengaruh signifikan terhadap keputusan pembelian pada e-commerce Shopee di Kabupaten Malang. Media sosial berpengaruh signifikan terhadap keputusan pembelian pada e-commerce Shopee di Kabupaten Malang. Media sosial berpengaruh signifikan terhadap kepercayaan konsumen e-commerce Shopee di Kabupaten Malang. Media sosial berpengaruh secara signifikan terhadap keputusan pembelian yang dimediasi variabel kepercayaan konsumen e-commerce Shopee di Kabupaten Malang. Dukungan selebriti berpengaruh secara signifikan terhadap keputusan pembelian yang dimediasi variabel kepercayaan konsumen e-commerce Shopee di Kabupaten Malang. Hasil dari penelitian ini diharapkan agar lebih cermat lagi dalam menentukan strategi pemasaran, sehingga mengefisiensi strategi yang akan dirancang ke depannya
Pengaruh Label “Tasya Farasya Approved” Pada Produk Skintific Terhadap Minat Beli yang di Moderasi Brand Awareness Sadiyah, Halimatus; Anas, M. Yusuf Azwar
Business and Economic Publication Vol. 3 No. 2 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i2.1550

Abstract

This study aims to analyze the influence of the "Tasya Farasya Approved" label on Skintific skincare products on Shopee on consumer purchase intention, moderated by brand awareness. Skintific hopes that Tasya Farasya's content and popularity can build a positive image of the company in the eyes of consumers. Many audiences trust and are influenced by Tasya Farasya's reviews, resulting in increased purchase interest in Skintific products. Even some novice influencers choose Skintific after seeing Tasya's reviews. To date, the official Skintific store on Shopee uses the "Tasya Farasya Approved" label as proof of recognition of the quality of Tasya Farasya's products. The study population was followers of the Shopee account Skintific.ID with a sample of 100 people. Data were collected through questionnaires and analyzed using simple regression and moderated regression. The results showed that the "Tasya Farasya Approved" label had a significant effect, both simultaneously and partially, on consumer purchase intention. Brand awareness was also shown to significantly moderate the relationship
Pelatihan Sumber Daya Manusia terhadap Produktivitas Kinerja Karyawan di UPT PBAT Sukorejo Mabila, Diva; Tsalis Elfina Roudhotul Jannah; M. Yusuf Azwar Anas
Jurnal Bisnis Islam dan Kewirausahaan Vol 4 No 2 (2025): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v4i2.4662

Abstract

Human resources are an important aspect in running a business because quality human resources can produce significant results. Productivity is a key factor for the success of a business, with high productivity providing benefits for the company and employees. Therefore, entrepreneurs and company employees must strive to increase their productivity. Efforts to increase productivity include employee training and development, because improving individual quality can help overcome weaknesses and also improve skills which can ultimately be utilized optimally. In the context of an organization, human resource management places a high priority on employee training and development. The aim of this research is to disseminate the impact of human resource training on employee performance productivity at UPT PBAT SUKOREJO. This research uses a qualitative descriptive approach by applying the Interactive Analysis Model data analysis technique developed by Mills and Huberman. The research results show that the implementation of human resource training on employee performance productivity at UPT PBAT SUKOREJO is carried out optimally through participation in training programs provided by the organization.Keywords: Training, Performance, Productivity
PENGEMBANGAN PELAYANAN TERHADAP SIMPAN PINJAM DI BMT-UGT NUSANTARA GONDANGLEGI Fanreza, Aditia; Ibrahim, Wahyu Malik; Anas, M. Yusuf Azwar
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 5 (2025): SINERGI : Jurnal Riset Ilmiah, Mei 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i5.1205

Abstract

This research discusses the development of savings and loan services based on sharia principles implemented by BMT UGT Nusantara Gondanglegi. The main focus of the research is how this institution improves the quality of service to answer member needs and current challenges. With a qualitative descriptive approach, data was obtained through field observations, interviews, and literature studies during Field Work Practice (PKL) activities. The findings show that BMT has implemented various innovative strategies, such as using simple technological devices to speed up field transactions and increasing employee competency through continuous training. Even so, obstacles are still found such as limitations in digitalization and adaptation to new technological systems. This study suggests the need for more massive integration of information technology and consistent human resource development to answer the demands of sharia microfinance services in the modern era.
Co-Authors Adita Nafisa Almaida, Nur Cholifah DIVIA AGUSTIN Erna Resmiatini Fanreza, Aditia Ferdian, Muh. Agus Husnul Hakim Sy Ibrahim, Wahyu Malik Ika Rinawati M.Manan, Yuliyanti Mabila, Diva Maghfiroh, Fulan Mir'atul Masyitho, Dewi Ma’rifatul Ilma I Purwanti, Gettik Andri SADIYAH, HALIMATUS Sriwahyuni, Lina Tsalis Elfina Roudhotul Jannah Zainal Abidin