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All Journal Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Dialektika: Jurnal Ekonomi dan Ilmu Sosial Indonesian Community Journal Tepis Wiring : Jurnal Pengabdian Masyarakat Journal Islamic Business and Entrepreneurship / JIBE Seminar Nasional Produk Terapan Unggulan Vokasi Business and Economic Publication Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS
M.Yusuf Azwar Anas
Universitas Islam Raden Rahmat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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SEMINAR DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN PENJUALAN PELAKU USAHA DI DESA KARANGSUKO KABUPATEN MALANG Resmiatini, Erna; Nafisa, Adita; Anas, M. Yusuf Azwar; Almaida, Nur
Jurnal Edukasi Pengabdian Masyarakat Vol 3 No 3 (2024): JULI 2024
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/eduabdimas.v3i3.4215

Abstract

Penggunaan strategi digital marketing dalam era digital ini menjadi kunci penting bagi pelaku usaha untuk meningkatkan penjualan dan memperluas pasar. Seminar Digital marketing yang dilaksanakan pada tanggal 2 Februari 2024 di Desa Karangsuko, Kabupaten Malang, merupakan inisiatif pengabdian kepada masyarakat dengan tujuan untuk mengedukasi pelaku usaha di sekitar Wisata Sumbermaron tentang pentingnya digital marketing. Seminar ini dihadiri oleh 30 peserta yang merupakan pelaku usaha lokal. Kegiatan ini meliputi materi tentang dasar-dasar pemasaran dan digital marketing untuk meningkatkan visibilitas dan penjualan produk. Melalui seminar ini, diharapkan para peserta dapat memahami dan menerapkan konsep digital marketing dalam usahanya, sehingga mampu meningkatkan penjualan dan bersaing di pasar yang semakin kompetitif. Seminar ini tidak hanya bertujuan untuk peningkatan kapasitas individu pelaku usaha, tetapi juga sebagai langkah strategis dalam pengembangan ekonomi lokal Desa Karangsuko.
Penerapan Supply Chain Management di Cold Storage Turen Masyitho, Dewi; Sriwahyuni, Lina; Maghfiroh, Fulan Mir'atul; Anas, Yusuf Azwar
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 2 No 2 (2023): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v2i2.2632

Abstract

This research was conducted to find out what the implementation of supply chain management is like in Cold Storage Turen, so that the benefits of implementing supply chain management in Cold Storage Turen will be seen. In this study using qualitative research methods, this type of research is included in the field research (field research). The type of data that we use in this study is primary data through observation and interview techniques and secondary data in the form of documentation. The data analysis method used in this study is a qualitative descriptive analysis method, namely collecting data, compiling data, presenting data, interpreting data, and drawing conclusions on the data that has been collected. The results of this study indicate that the flow of supply chain management carried out at Cold Storage Turen includes the planning, procurement, production, storage or warehousing, distribution and return stages. The benefits obtained by cold storage down from the supply chain management carried out are: being able to meet market demands, increasing company revenue, reducing unnecessary costs, timely delivery of products, avoiding stockouts, and growing the company.
Pengaruh Media Sosial Dan Dukungan Selebriti Terhadap Keputusan Pembelian Yang Dimediasi Variabel Kepercayaan Pada E-Commerce Shopee (Studi Pada Konsumen Shopee Di Kabupaten Malang) DIVIA AGUSTIN; M. Yusuf Azwar Anas
Jurnal Bisnis Islam dan Kewirausahaan Vol 3 No 2 (2024): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v3i2.4674

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Media Sosial dan Dukungan Selebriti terhadap Keputusan Pembelian yang di mediasi oleh Kepercayaan. Penelitian ini menggunakan dua teori yaitu Technology Acceptance Model (TAM) untuk menguji hubungan antara media sosial dan keputusan pembelian serta Theory of Planned Behavior (TPB)  untuk menguji hubungan antara dukungan selebriti, kepercayaan, dan keputusan pembelian. Populasi dalam penelitian ini adalah konsumen e-commerce Shopee di Kabupaten Malang. Adapun Analisa pada pengujian statistik menggunakan metode Structural Equation Model-Partial Least Square (SEM-PLS) dengan menggunakan bantuan alat berupa software SmartPLS version 4.1.0.0. Setelah dilakukan pengolahan olah data menunjukkan hasil bahwa: dukungan selebriti berpengaruh signifikan terhadap kepercayaan konsumen e-commerce Shopee di Kabupaten Malang. Dukungan selebriti tidak berpengaruh signifikan terhadap keputusan pembelian pada e-commerce Shopee di Kabupaten Malang. Kepercayaan berpengaruh signifikan terhadap keputusan pembelian pada e-commerce Shopee di Kabupaten Malang. Media sosial berpengaruh signifikan terhadap keputusan pembelian pada e-commerce Shopee di Kabupaten Malang. Media sosial berpengaruh signifikan terhadap kepercayaan konsumen e-commerce Shopee di Kabupaten Malang. Media sosial berpengaruh secara signifikan terhadap keputusan pembelian yang dimediasi variabel kepercayaan konsumen e-commerce Shopee di Kabupaten Malang. Dukungan selebriti berpengaruh secara signifikan terhadap keputusan pembelian yang dimediasi variabel kepercayaan konsumen e-commerce Shopee di Kabupaten Malang. Hasil dari penelitian ini diharapkan agar lebih cermat lagi dalam menentukan strategi pemasaran, sehingga mengefisiensi strategi yang akan dirancang ke depannya
Faktor Kunci Keberhasilan Perguruan Tinggi Dalam Pengembangan Masyarakat Desa M Yusuf Azwar Anas; Adita
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 2 (2024): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i2.4895

Abstract

The study's goal is to identify critical success elements in university-led village development programs. A quantitative technique was used, using a sample of 215 respondents. Respondents include residents and stakeholders involved in program execution. The data was gathered via a questionnaire. Factor analysis is used with the SPSS application to process data. That stakeholder commitment and communication with stakeholders are critical factors in determining the success of the village development initiative, for all stakeholders, campuses, and communities. Other aspects include local capacity and social capital. The study's contribution to the strategy of creating tourist villages, particularly the parties involved, including the government, NGOs, and universities, must pay attention to crucial criteria in order for the program to succeed. The study's new approach, in the form of an egalitarian and populist communication technique, can instill confidence and drive in village inhabitants to participate in village development.
Pengaruh Label “Tasya Farasya Approved” Pada Produk Skintific Terhadap Minat Beli yang di Moderasi Brand Awareness Sadiyah, Halimatus; Anas, M. Yusuf Azwar
Business and Economic Publication Vol. 3 No. 2 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i2.1550

Abstract

This study aims to analyze the influence of the "Tasya Farasya Approved" label on Skintific skincare products on Shopee on consumer purchase intention, moderated by brand awareness. Skintific hopes that Tasya Farasya's content and popularity can build a positive image of the company in the eyes of consumers. Many audiences trust and are influenced by Tasya Farasya's reviews, resulting in increased purchase interest in Skintific products. Even some novice influencers choose Skintific after seeing Tasya's reviews. To date, the official Skintific store on Shopee uses the "Tasya Farasya Approved" label as proof of recognition of the quality of Tasya Farasya's products. The study population was followers of the Shopee account Skintific.ID with a sample of 100 people. Data were collected through questionnaires and analyzed using simple regression and moderated regression. The results showed that the "Tasya Farasya Approved" label had a significant effect, both simultaneously and partially, on consumer purchase intention. Brand awareness was also shown to significantly moderate the relationship
Pelatihan Sumber Daya Manusia terhadap Produktivitas Kinerja Karyawan di UPT PBAT Sukorejo Mabila, Diva; Tsalis Elfina Roudhotul Jannah; M. Yusuf Azwar Anas
Jurnal Bisnis Islam dan Kewirausahaan Vol 4 No 2 (2025): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v4i2.4662

Abstract

Human resources are an important aspect in running a business because quality human resources can produce significant results. Productivity is a key factor for the success of a business, with high productivity providing benefits for the company and employees. Therefore, entrepreneurs and company employees must strive to increase their productivity. Efforts to increase productivity include employee training and development, because improving individual quality can help overcome weaknesses and also improve skills which can ultimately be utilized optimally. In the context of an organization, human resource management places a high priority on employee training and development. The aim of this research is to disseminate the impact of human resource training on employee performance productivity at UPT PBAT SUKOREJO. This research uses a qualitative descriptive approach by applying the Interactive Analysis Model data analysis technique developed by Mills and Huberman. The research results show that the implementation of human resource training on employee performance productivity at UPT PBAT SUKOREJO is carried out optimally through participation in training programs provided by the organization.Keywords: Training, Performance, Productivity
Co-Authors Adita Adita Nafisa Almaida, Nur Cholifah DIVIA AGUSTIN Erna Resmiatini Ferdian, Muh. Agus Husnul Hakim Sy Ika Rinawati Istiani Istiani Mabila, Diva Maghfiroh, Fulan Mir'atul Masyitho, Dewi Ma’rifatul Ilma I Nadiatus Sholichah Nurrohmah Senjani Purwanti, Gettik Andri SADIYAH, HALIMATUS Sriwahyuni, Lina Tsalis Elfina Roudhotul Jannah Yuliyanti M. Manan Yuliyanti M. Manan Zainal Abidin