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Pengaruh Label “Tasya Farasya Approved” Pada Produk Skintific Terhadap Minat Beli yang di Moderasi Brand Awareness Sadiyah, Halimatus; Anas, M. Yusuf Azwar
Business and Economic Publication Vol. 3 No. 2 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i2.1550

Abstract

This study aims to analyze the influence of the "Tasya Farasya Approved" label on Skintific skincare products on Shopee on consumer purchase intention, moderated by brand awareness. Skintific hopes that Tasya Farasya's content and popularity can build a positive image of the company in the eyes of consumers. Many audiences trust and are influenced by Tasya Farasya's reviews, resulting in increased purchase interest in Skintific products. Even some novice influencers choose Skintific after seeing Tasya's reviews. To date, the official Skintific store on Shopee uses the "Tasya Farasya Approved" label as proof of recognition of the quality of Tasya Farasya's products. The study population was followers of the Shopee account Skintific.ID with a sample of 100 people. Data were collected through questionnaires and analyzed using simple regression and moderated regression. The results showed that the "Tasya Farasya Approved" label had a significant effect, both simultaneously and partially, on consumer purchase intention. Brand awareness was also shown to significantly moderate the relationship
PENGEMBANGAN PELAYANAN TERHADAP SIMPAN PINJAM DI BMT-UGT NUSANTARA GONDANGLEGI Fanreza, Aditia; Ibrahim, Wahyu Malik; Anas, M. Yusuf Azwar
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 5 (2025): SINERGI : Jurnal Riset Ilmiah, Mei 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i5.1205

Abstract

This research discusses the development of savings and loan services based on sharia principles implemented by BMT UGT Nusantara Gondanglegi. The main focus of the research is how this institution improves the quality of service to answer member needs and current challenges. With a qualitative descriptive approach, data was obtained through field observations, interviews, and literature studies during Field Work Practice (PKL) activities. The findings show that BMT has implemented various innovative strategies, such as using simple technological devices to speed up field transactions and increasing employee competency through continuous training. Even so, obstacles are still found such as limitations in digitalization and adaptation to new technological systems. This study suggests the need for more massive integration of information technology and consistent human resource development to answer the demands of sharia microfinance services in the modern era.
Implementasi Pelatihan Manajemen Risiko Berbasis ISO 31000 untuk Meningkatkan Kesadaran Keselamatan dan Ketahanan Pabrik Gula Helmi Muhammad; Husnul Hakim Syadad; Niki Puspita Sari; M. Yusuf Azwar Anas; Adzimatnur Muslihasari; Isna Nurul Inayati
I-Com: Indonesian Community Journal Vol 6 No 1 (2026): I-Com: Indonesian Community Journal (Maret 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v6i1.9313

Abstract

Peran strategis industri gula dalam mendukung ketahanan pangan nasional namun tidak diimbangi dengan pemahaman terhadap risiko telah menjadi masalah serius dalam tata kelola. Karena itu, diperlukan upaya strategis untuk memberikan pemahaman secara komprehensif melalui pelatihan manajemen risiko bagi karyawan. Kegiatan pengabdian ini berorientasi pada tujuan strategis tersebut dengan memberikan pemahaman teoretis dan praktis dalam mengenali, menilai, dan mengendalikan risiko. Kegiatan ini dirancang menggunakan pendekatan capacity building berbasis standar ISO 31000 dengan menekankan pentingnya proses terstruktur dalam mengidentifikasi, menganalisis, mengevaluasi, serta mengendalikan risiko. Evaluasi capaian kegiatan dilakukan pengukuran pre-test dan post-test terhadap peserta pelatihan. Untuk mengidentifikasi perubahan tingkat pemahaman dan kesadaran risiko dilakukan pula uji statistik. Hasil program pengabdian memberikan manfaat positif dan menjadi pendekatan efektif dalam memperkuat kapasitas karyawan terhadap kesiapsiagaan risiko. Selain itu ada perbedaan signifikan terhadap pemahaman risiko sebelum dan sesudah mengikuti pelatihan. Program ini berkontribusi praktis dalam implementasi penguatan kapasitas karyawan dan berkontribusi konseptual dalam pengembangan evaluatif dalam studi pengabdian masyarakat.
Meningkatkan Hasil Pertanian Warga melalui Revitalisasi Embung di Desa Rejosari Kecamatan Bantur Kabupaten Malang M Yusuf Azwar Anas; Eko Setya Aliansyah
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 1 No 1 (2022): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.419 KB) | DOI: 10.33379/tepiswiring.v1i1.1651

Abstract

The embung in the curse hamlet is a source of air that flows even though it is dry, especially in the curse hamlet. Before the embung was formed, it was originally a ravine that was found in a dry river around 1997 - 1998. When heavy rains poured water onto the roads. When it dries, the river dries up so the people of Dusun Kutukan have difficulty getting water. In 1998 the community took the initiative to form an embung to collect water. So that when the dry season arrives, the people of Dusun Kutukan have a supply of water for their daily needs. Initially this reservoir was made by the people of Dusun Kutukan which functioned as meeting the needs of clean water. However, gradually the fulfillment of clean water can extend to the fulfillment of water for the people of Rejosari Village. In the first year, activities focused on preparing infrastructure, including the construction of curse water reservoirs, deepening and renovation, lighting around the embung and planting flowers to make them look beautiful and cool. The success of this first-phase program is the basis for building Kutukan Village, Rejosari Village, which is independent and prosperous based on local potential. The village built this embung to overcome the limited water sources in Rejosari Village. These thresholds are used to meet household and irrigation needs. The operation of the embung needs to be planned because the storage volume is limited. Optimization of the use of water from the reservoir is needed to determine the amount of water use in the scenario of rainy conditions
Penerapan Supply Chain Management di Cold Storage Turen Dewi Masyitho; Lina Sriwahyuni; Fulan Mir'atul Maghfiroh; Yusuf Azwar Anas
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 2 No 2 (2023): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v2i2.2632

Abstract

This research was conducted to find out what the implementation of supply chain management is like in Cold Storage Turen, so that the benefits of implementing supply chain management in Cold Storage Turen will be seen. In this study using qualitative research methods, this type of research is included in the field research (field research). The type of data that we use in this study is primary data through observation and interview techniques and secondary data in the form of documentation. The data analysis method used in this study is a qualitative descriptive analysis method, namely collecting data, compiling data, presenting data, interpreting data, and drawing conclusions on the data that has been collected. The results of this study indicate that the flow of supply chain management carried out at Cold Storage Turen includes the planning, procurement, production, storage or warehousing, distribution and return stages. The benefits obtained by cold storage down from the supply chain management carried out are: being able to meet market demands, increasing company revenue, reducing unnecessary costs, timely delivery of products, avoiding stockouts, and growing the company.
Optimalisasi Kinerja Bumdesma “Alaska” Kecamatan Kabuh melalui Pembuatan SOP MSDM Pratiwi Tri Rahayu; M Yusuf Azwar Anas
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v3i1.3837

Abstract

This research represents a Community Service aimed at enhancing human resource management (HRM) in the Village-Owned Enterprises (Bumdesma) through the creation of Standard Operating Procedures (SOP). Fieldwork Practice (PKL) was conducted with a focus on applying theoretical knowledge of students to real-world contexts. The research stages included organizational needs analysis, active participation in surveys and interviews with employees, and the development of structured SOP. The results of analysis and surveys served as a basis for designing SOP, with careful validation and intensive consultation with stakeholders in Bumdesma. Internal stakeholders, including students, engaged in practical testing and simulation of SOP implementation before official adoption. Students acted as change agents, bringing innovative insights to enrich the SOP development process
Pelatihan Sumber Daya Manusia terhadap Produktivitas Kinerja Karyawan di UPT PBAT Sukorejo Diva Mabila; Tsalis Elfina Roudhotul Jannah; M. Yusuf Azwar Anas
Jurnal Bisnis Islam dan Kewirausahaan Vol 4 No 2 (2025): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v4i2.4662

Abstract

Human resources are an important aspect in running a business because quality human resources can produce significant results. Productivity is a key factor for the success of a business, with high productivity providing benefits for the company and employees. Therefore, entrepreneurs and company employees must strive to increase their productivity. Efforts to increase productivity include employee training and development, because improving individual quality can help overcome weaknesses and also improve skills which can ultimately be utilized optimally. In the context of an organization, human resource management places a high priority on employee training and development. The aim of this research is to disseminate the impact of human resource training on employee performance productivity at UPT PBAT SUKOREJO. This research uses a qualitative descriptive approach by applying the Interactive Analysis Model data analysis technique developed by Mills and Huberman. The research results show that the implementation of human resource training on employee performance productivity at UPT PBAT SUKOREJO is carried out optimally through participation in training programs provided by the organization.Keywords: Training, Performance, Productivity
Praktik Edukasi Keluarga Berencana Berbasis Media Sosial dalam Penguatan Sumber Daya Manusia: Perspektif Maqāṣid al-Sharī‘ah pada Generasi Milenial dan Generasi Z Lilik Rahmawati; Lailatul Fitriyah; M. Yusuf Azwar Anas
Ekosiana Jurnal Ekonomi Syari ah Vol. 13 No. 1 (2026): EKOSIANA : JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah, STAI AN-NAJAH INDONESIA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47077/ekosiana.v13i1.665

Abstract

Pembangunan sumber daya manusia dalam perspektif ekonomi syariah tidak hanya berorientasi pada peningkatan kualitas kesehatan, tetapi juga pada terwujudnya kesejahteraan keluarga yang selaras dengan prinsip maqāṣid al-sharī‘ah, khususnya dalam menjaga keturunan (hifẓ al-nasl) dan keberlanjutan ekonomi (hifẓ al-māl). Program Keluarga Berencana (KB) merupakan instrumen strategis dalam mendukung tujuan tersebut, namun praktik edukasinya masih menghadapi keterbatasan dalam menjangkau generasi milenial dan generasi Z yang memiliki karakteristik digital-oriented. Penelitian ini bertujuan untuk menganalisis praktik edukasi KB berbasis media sosial serta memaknai implikasinya terhadap kesadaran perencanaan keluarga dalam perspektif ekonomi syariah. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus di Balai Penyuluhan KB, melalui teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif, dan dokumentasi. Analisis data dilakukan secara tematik untuk mengidentifikasi pola praktik edukasi dan respons generasi muda terhadap media digital. Hasil penelitian menunjukkan bahwa metode penyuluhan konvensional masih dominan dan kurang adaptif terhadap pola konsumsi informasi generasi milenial dan generasi Z. Pemanfaatan media sosial seperti Instagram dan TikTok melalui konten visual (pamflet digital dan infografis) mampu memperluas jangkauan informasi serta meningkatkan keterlibatan audiens. Namun demikian, efektivitasnya masih dipengaruhi oleh kualitas interaksi, relevansi pesan, dan integrasi nilai-nilai Islam dalam konten edukasi. Temuan ini menegaskan bahwa optimalisasi media sosial dalam edukasi KB tidak hanya berfungsi sebagai sarana komunikasi, tetapi juga sebagai instrumen strategis dalam membangun kesadaran perencanaan keluarga yang berkontribusi pada ketahanan dan kesejahteraan ekonomi keluarga Muslim. Oleh karena itu, diperlukan pendekatan edukasi yang lebih kontekstual, partisipatif, dan berbasis nilai syariah agar implementasi program KB dapat berjalan lebih efektif dan berkelanjuta