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Predicting the success of the government’s program of lomaya (Regional PKH) in reducing poverty Sulaehani, Ruhmi; Botutihe, Marniyati Husain
ILKOM Jurnal Ilmiah Vol 14, No 3 (2022)
Publisher : Prodi Teknik Informatika FIK Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/ilkom.v14i3.1149.323-328

Abstract

Poverty reduction is one indicator of the success of development. The form of support from the Pohuwato Regency Government through the Social Service is to organize PKH-D, which is known as LOMAYA. It is one of the implementations of the Community Movement Towards Independent Prosperity (Gerakan Masyarakat Menuju Sejahtera Mandiri). This research was conducted to assist the government in predicting the level of development success indicated by the satisfaction of beneficiaries of lomaya. The method employed was the Naïve Bayes method and forward feature selection. The research data was obtained from a survey of lomaya beneficiaries in the last two years. The accuracy result obtained using the Naïve Bayes algorithm was 94.19%, while Naïve Bayes with the Forward Selection feature was only 94.03%. Therefore, the Naïve Bayes algorithm method is better than the Forward Selection based Naïve Bayes algorithm. Forward selection does not improve accuracy because the selection process causes many attributes to be discarded because they are considered irrelevant. This happened because of the inaccuracy of the data after being selected for its attributes using the Forward Selection feature resulting 1 attribute  only as a determinant.
PREDIKSI KEPUTUSAN KLIEN TELEMARKETING UNTUK DEPOSITO PADA BANK MENGGUNAKAN ALGORITMA NAIVE BAYES BERBASIS BACKWARD ELIMINATION Sulaehani, Ruhmi
ILKOM Jurnal Ilmiah Vol 8, No 3 (2016)
Publisher : Prodi Teknik Informatika FIK Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/ilkom.v8i3.83.182-189

Abstract

Telemarketing merupakan salah satu promosi yang dianggap paling efektif dalam mempromosikan produk, strategi pemasaran ini dilakukan oleh bank-bank untuk menawarkan produk pada klien, salah satu produk yang ditawarkan bank yaitu deposito berjangka. Sulitnya mengetahui keputusan klien Telemarketing untuk melakukan deposito berjangka pada bank, menyebabkan bank selalu menghadapi ancaman krisis keuangan. Oleh karena itu, Telemarketing bank harus dapat membuat target klien, klien mana yang berpotensi untuk melakukan deposito dengan melihat data-data klien yang ada. Dalam penelitian ini akan digunakan algoritma Naive Bayes untuk memprediksi keputusan klien Telemarketing dengan menggunakan dataset gudang data UCI Repository. Hasil pengujian menunjukkan bahwa nilai akurasi Naive Bayes sebesar 89,08%, setelah dilakukan pemilihan fitur dengan menggunakan Backward Elimination didapatkan hasil akurasi yang lebih tinggi yaitu sebesar 90,69%, dengan melihat nilai akurasi maka algoritma Naive Bayes berbasis Backward Elimination meningkatkan akurasi untuk memprediksi keputusan klien Telemarketing.