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All Journal E-Journal Widya Ekonomika MAJALAH ILMIAH WIDYA Journal of Accounting and Management Innovation Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Journal of Accounting and Management Innovation Jurnal Ekonomi Perusahaan
Lily Harjati
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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ANALISIS PENGARUH KEPUASAN PELANGGAN TERHADAP BRAND RELATIONSHIP J.CO DONUTS & COFFEE DI MALL KELAPA GADING JAKARTA UTARA Lily Harjati
Jurnal Manajemen Vol 6 No 1 (2016): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The growth of competition in Food & Beverage business became rapid, especially in Indonesia dengan with the presence of various Food & Beverage business. One of the company that engaged in Food & Beverage business in Indonesia is J.CO Donuts & Coffee, that is owned by Jhonny Andrean. The first J.CO Donuts & Coffee’s goods opened on 26 June 2005 located at Lippo Karawaci, Indonesia. That’s why, researcher interested to do a research with title The Influence of Consumer Satisfaction To Brand  Relationship at J.CO Donuts & Coffee in Kelapa Gading mall. The theories used to support this research were the definition along with the indiators from Consumer Satisfaction, and Brand Relationship. The object this research was J.CO Donuts & Coffee at Kelapa Gading mall. This research used a questionnaire for data collection and non probability sampling with Judgement Sampling technique. The procedure used to test the model and data processing was Structural Equation Modelling using SPSS Statistic 20. Output generated by SPSS statistic 20 showed that Consumer Satisfaction had positive and significant influence on Brand Relationship. The conclusion of this research is all the hypotheses have proven to have positive and significant influence. Keywords: Customer Satisfaction, Brand Relationship
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN ZALORA INDONESIA DI JAKARTA Lily Harjati, MM
Jurnal Manajemen Vol 7 No 2 (2018): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Promotion is a way for service companies to communicate a service to customers and persuade prospective customers to use products sold by the company. In general, it can be explained that Service Quality is one of the important measurement factors to assess how well the level of service provide by the company to customers and how customers value a company. Customer Satisfaction is a feeling of pleasure or disappointment that arises after comparing the performance of the service to the expected performance of customers. Respondents from this study are customers who have carried out product sales or purchase through the Zalora Indonesia website in Jakarta. This research can be calculated and analyzed by multiple linear regression using SPSS 20 software tools. The data collection technique used is a communication technique by distributing questionnaires in obtaining data, while in the sampling technique used in the form of non- probability sampling with judgment sampling approach that is taking samples based on certain criteria or considerations. The considerationused is the respondents of the study are the users of the application or website Zalora in shopping. The result of this study indicate that (1) Promotion has asignificant positive effect on Customer Satisfaction (2) Service Quality has a significant positive effect on Customer Satisfaction Key Words: Promotion, Service Quality and Customer Satisfaction
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN MASKAPAI GARUDA INDONESIA Natasha Gabrielle, Lily Harjati
Jurnal Manajemen Vol 8 No 1 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Currently, the tourism sector in Indonesia is on the rise with the promotion of the Wonderful Indonesia campaign and making domestic and foreign tourists to travel in Indonesia. One of the most widely used transportation options is airplanes because the aircraft is the fastest and safest transportation to reach distant tourist sites. Garuda Indonesia is one of the most widely used airlines to travel because of its brand image and quality of service. The research method used is judgment sampling by collecting data through questionnaires distributed to 100 respondents who have used Garuda Indonesia airline service more than 1 times. Measuring tools in this research are validity test, reliability test, percentage, average, Likert scale, classical assumption test, and multiple linear regression test. The tool used is SPSS 20.0. Based on multiple linear regression analysis, it is found that there is significant and positive influence of brand image and service quality to customer loyalty of Garuda Indonesia Airlane..Keywords: Brand Image, Service Quality, Customer Loyalty, Garuda Indonesia
PENGARUH BRAND PERFORMANCE DAN VALUE PRICING TERHADAP REPEAT PURCHASE PRODUK SMARTPHONE XIAOMI DI JAKARTA Indra Indra Kurniawan; Lily Harjati
Jurnal Manajemen Vol 10 No 1 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i1.698

Abstract

The diversity of smartphones causes market competition to grow and develop. The level of competition that has led to the emergence of various brands and prices so that marketers are required to be able to carry the product being sold and can influence a customer who will buy the product. Then bring the company to innovate in terms of promotion, create new products or develop existing products and be able to increase the value of its brand. Xiaomi company is one of the pioneers in the development of smartphones today. The purpose of this study is to determine the Brand Performance and Value Pricing has an influence on the Repeat Purchase of Xiaomi smartphone products in Jakarta. Theories used in this research are Brand Performance, Value Pricing and Repeat Purchase. The independent variables in this study are Brand Performance and Value Pricing, while the Dependent Variables in this study are Repeat Purchases. The object of this research is the Xiaomi Smartphone. Data analysis techniques used in this study are Descriptive Analysis, Validity Test, Reliability Test, Classical Assumption Test and Multiple Regression Analysis. Sampling is done by non-probability sampling using the judgment sampling method. The classical assumption test analysis results state that the regression model meets the assumption requirements that are normally distributed, do not contain heteroscedasticity, do not occur multicollinearity and autocorrelation does not occur. The results of multiple regression analysis show that the regression model can predict repeat purchases and based on the t test illustrates that the value of sig. under 0.05 so that it can be concluded that brand performance and value pricing variables have significance so that the hypothesis can be accepted. The conclusion in this study is that Brand Performance and Value Pricing have a positive effect on Repeat Purchase of Xiaomi Smartphone Products in Jakarta. Keywords: Brand Performance, Value Pricing, Repeat Purchase
Co-Authors Antonio Audy Effendy Dergibson Siagian Indra Indra Kurniawan Jovian Orlando Kevin Khoza Lusia Olivia Sabu G M. Fuad, SE., MP MUHAMMAD FUAD Orlando, Jovian Sugi Suhartono Yurike Venesia, Yurike Yustina Triyani