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Dergibson Siagian
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Does Friday-Monday Dance with Harmony? Asnawi, Said Kelana; Wijaya, Chandra; Siagian, Dergibson; Alzah, Salam Fadillah
Jurnal Organisasi dan Manajemen Vol. 17 No. 1 (2021): January - June
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v17i1.1261.2021

Abstract

This research is about the weekend effect, a combination of Friday and Monday, and its impact on Monday trading volume. It was found that there was no association between Friday return and Monday return. Still, they occur a combination both Friday and Monday negative return was more than combination both Friday and Monday positive return. There are both combinations (Friday and Monday), and price fluctuation has not affected Monday's volume. There is also no difference in characteristics between groups: Friday and Monday negative return and Friday and Monday positive return. Thus, Friday-Monday dances with harmony; the efficient market occurs. Keywords: Weekend Effect; Trading Volume; Liquidity; Risk-Return; Market Efficient
PROGRAM PENDAMPINGAN, PELATIHAN AKUNTANSI SEDERHANA SECARA MANUAL DAN TERKOMPUTERISASI BAGI USAHA KECIL MIKRO DAN MENENGAH (UMKM) ANGGOTA KOPERASI GARUDAYAKSA DI JAKARTA SELATAN Yustina Triyani; Sugi Suhartono; Dergibson Siagian; Lily Harjati
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4: September 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i4.151

Abstract

Pelatihan menyusun laporan keuangan sederhana ini diselenggarakan bagi pengurus dan anggota Koperasi Garudayaksa Nusantara. Tujuan dari pelatihan ini adalah memberikan pemahaman dan ketrampilan bagi pengurus dan anggota Koperasi Garudayaksa Nusantara dalam menyusun laporan keuangan baik secara manual maupun terkomputerisasi. Acara pelatihan ini merupakan kegiatan pengabdian masyarakat bagi dosen-dosen, khususnya staf dosen Akuntansi dan Manajemen Institut Bisnis dan Informatika Kwik Kian Gie. Kegiatan ini dilakukan oleh dosen Kwik Kian Gie bekerja sama dengan Koperasi Garudayaksa Nusantara, Pasar Minggu Jakarta Selatan. Manfaat pelaksanaan pelatihan ini adalah berupa knowledge sharing kepada seluruh pengurus dan anggota koperasi yang terdiri dari UMKM agar dapat memperoleh pengetahuan dan pemahaman mengenai cara menyusun laporan keuangan yang mudah dan praktis baik secara manual m
Adapting Technology Adoption Model to detect intention to use tiket.com’s online ticketing application Lestari Ekatyas Eka; Siagian Dergibson
Jurnal Ekonomi Perusahaan Vol. 28 No. 1 (2021): March 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (882.713 KB) | DOI: 10.46806/jep.v28i1.821

Abstract

The Technologies Adoption Model is a popular tool for determining whether or not a person intends to accept new technology. However, this paradigm is only used in a few research for internet-based interactive technologies. The authors argue that, in addition to perceived simplicity of use and utility, the application content has a significant influence in increasing use intention for this technology. Trust, not attitude, should play a role in the mediation, as described in the original plan. To verify this conceptual framework, the authors use WrapPLS to analyze data from 155 respondents using structural equation modeling. According to the findings, the three antecedents have a favorable and significant direct effect on purchase intent. It's also confirmed that trust has an indirect influence. Aside from the system's utility, confidence, and convenience of use, the authors advise that ticket vendors present intriguing application content. Future research can look into the aspects that determine how well the system works.
Why environmental consciousness does not affect intention to buy? Benita Benyamin; Dergibson Siagian
Jurnal Ekonomi Perusahaan Vol. 28 No. 2 (2021): September 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.801 KB) | DOI: 10.46806/jep.v28i2.832

Abstract

Environmental consciousness arises when there is an understanding of the need for a balance between life and nature. This study aims to investigate whether such consciousness affects purchasing behavior of environmental-friendly claimed products directly or through their interaction with a price. To answer this question, the authors recruited 100 consumers as respondents who met the authors' predetermined requirements. The data analyzed using structural equation modeling reveals that environmental consciousness does not affect purchase intention, but the price does. It is also found to have no interaction with the price in influencing behavioral intention. This result leaves a question that further researchers can answer. Study in different product categories is encouraged. Original Article | Turnitin
The Importance of Dividends to Millennial Investors in Indonesian Capital Markets Said Kelana Asnawi; Dergibson Siagian; Salam Fadilah Alzah; Indra Halim
Jurnal Organisasi dan Manajemen Vol. 18 No. 2 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i2.2917.2022

Abstract

Purpose – This investigation focuses on investors’ interest in cash dividends. In investing selections, dividends are often disregarded, but research on this subject tends to focus on the fundamental variables. Methodology – A questionnaire was submitted to investors on the IDX in October 2021, and 248 data were obtained. The impact of various investor characters, social media and ownership of rumor stocks on the cash dividend were also proposed using logistic regression and multinomial logistic regression. Findings – Except for Genes, none of the other characters indicates an association with/not considering dividends. Only social media variables significantly affect the chances of investors considering dividends. Furthermore, investor experience, risk character and rumor-share ownership variables provide an opportunity to consider dividends below 50%. The results showed that (a) investors who do not follow social media would use cash to buy dividend shares instead of cash withdrawn; (b) Millennials buy other stocks instead of dividend-share; (c) Investors who own rumor stocks will withdraw and purchase others instead of dividend-share. This is because dividends are not considered as an investment strategy. Originality – This study gives (a) a risk-based explanation for investor decisions; (b) behavioral finance research on dividend investing.
PELATIHAN ANALISIS DATA PENELITIAN BERBASIS MICROSOFT EXCEL BAGI GURU-GURU DI SMA NEGERI 44 JAKARTA TIMUR Tumpal Janj Raja Sitinjak; Ari Hadi Prasetyo; Dergibson Siagian; Yosef Dema
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 6: Nopember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i6.6758

Abstract

Pelatihan pemanfaatan MS Excel untuk pengolahan dan analisis data pada guru-guru SMA Negeri 44 Jakarta Timur merupakan salah satu langkah upaya membangun dan mengembangkan kemampuan guru dalam melakukan penelitian yang baik. Tujuan khusus dari pelatihan pemanfaatan MS Excel untuk pengolahan daihan n analisis data pada guru-guru SMA Negeri 44 Jakarta Timur adalah untuk meningkatkan pemahaman tentang metodologi penelitian sehingga dapat melakukan penelitian ilmiah dengan baik dan benar. Proses pelatihan dimulai dengan menganalisis kebutuhan pelatihan, merumuskan tujuan pelatihan, mempersiapkan materi, dan melaksanakan pelatihan. Metode pelatihan dilakukan dengan memberikan ceramah, diskusi, tanya-jawab, dan praktek pengolahan dan analisis data dengan menggunaiankan perangkat lunak MS Excel. Hasil dari pelatihan ini diharapkan dapat memotivasi guru-guru SMA Negeri 44 Jakarta Timur untuk melakukan penelitian tindakan kelas dengan baik dan benar, sehingga penelitian tindakan kelas menjadi suatu bagian yang melekat pada bidang pengajaran setiap guru. Berdasarkan hasil evaluasi yang diakukan yang dilakukan setelah pelatihan, diperoleh gambaran bahwa para peserta telah memperoleh pengetahuan baru khususnya peningkatan keterampilan dalam menggunakan MS Excel untuk pengolahan dan analisis data penelitian, sehingga dapat disimpulkan bahwa pelatihan pemanfaatan MS Excel untuk pengolahan dan analisis data penelitian cukup efektif
DAMPAK EMOSI POSITIF TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN DAN DAYA TARIK PENGECER STUDI EMPIRIK PADA LOTTE MART KELAPA GADING JAKARTA UTARA Dergibson Siagian
Jurnal Manajemen Vol 5 No 1 (2015): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of the proliferation of retail outlets in Indonesia is not surprising anymore. This phenomenon happens because the fulfillment of daily needs is so important and also there is a shift in people habit from spending in traditional markets to modern markets. Lotte Mart uses this phenomenon to continue to compete with other retail outlets in Indonesia. This research aimed to find out the influence of positive affect to customer loyalty through satisfaction with the retailer and retailer interest in Lotte Mart Kelapa Gading, North Jakarta. The theory used to support this research was positive affect, satisfaction with the retailer, retailer interest, and customer loyalty. This study used a questionnaire for data collection and non-probability sampling with judgment sampling technique. The procedure used to test the model and data processing was structural equation model (Structural Equation Modelling) using WarpPLS 4.0. The conclusion from this study was all hypotheses has been proven to have a positive and significant influence either directly or indirectly. Keywords: Emotion, Satisfaction, Retailer,  Interest, and  Loyalty.
PENINGKATAN KEPUTUSAN PEMBELIAN BERDASARKAN DAYA TARIK HARGA, KUALITAS PRODUK, DAN CITRA MEREK (Studi Empirik 2017 Smartphone Xiaomi) Dergibson Siagian, MM
Jurnal Manajemen Vol 7 No 1 (2017): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today, smartphones have become the primary needs of many people. With smartphone people can easily communicate with others, surfering on the internet, camera, music player, even playing games. The quality and price of smartphones are various depending on what is offered by the smartphone. Xiaomi is one of smartphone manufacturers currently focusing its products on smartphones at low prices. But Xiaomi constrained several problems for example consumer doubt about the quality of cheap smartphones. The researchers believe that the aspects that trigger consumer purchase decisions are price, product quality, and brand image. Therefore, the author interested to conduct research on the influence of price, product quality, and brand image on Xiaomi smartphone purchase decision in Kelapa Gading. This study uses the communication methods and sampling using non-probability sampling and judgment sampling techniques Questionnaires distributed online through Google Docs media were 103 respondents who use Xiaomi smartphone. The analytical method used to test the model and data processing is a structural equation model (Structural Equation Modelling) using WarpPLS 4.0 and SPSS 20.0. The results showed that price attractiveness, product quality, and brand image positive and significant impact on consumer purchase decision.Keywords: Price Attractiveness, Product Quality, Brand Image, Purchase Decision
DAMPAK EMOSI POSITIF DAN KETERLIBATAN KONSUMEN DALAM RANGKA MENINGKATKAN REPATRONAGE INTENTIONS (Studi Empirik pada Farmers Market Mall Kelapa Gading) Florencia Indri, Dergibson Siagian
Jurnal Manajemen Vol 8 No 1 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Primary needs can be found at both traditional or modern market, which both included in retail industry. Retail market has also expanded to be more modern and has new section which called, e-commerce which helps people to buy via online media. The appearance of e-commerce affected the sales of offline market and decreasing the selling graph of offline market. This research aimed to find out the role of positive emotion and the customers involvement to the repatronage intentions that mediated by retailer’s satisfaction and interest at Farmers Market Mall Kelapa Gading. Theories that are used to support this research are Positive Emotion, Customer Involvement, Customer Satisfaction, Retailer Interest, and Repatronage Intentions. This study used a questionnaire for data collection and non-probability sampling with judgment sampling technique. The procedure used to test the model and data processing was structural equation model (Structural Equation Modelling) using WarpPLS 5.0. The conclusion from this study was all hypotheses has been proven to have a positive and significant influence either directly or indirectly.Keywords: Emotion, Involvement, Satisfaction, Retailer,  Interest, and Repatronage Intentions
PERAN MEDIASI CITRA MEREK DAN KEPERAYAAN MEREK PADA PENGARUH IDENTITAS MEREK TERHADAP LOYALITAS (Studi Kasus pada Motor Yamaha ) Cecilia Marvelyn; Dergibson Siagian
Jurnal Manajemen Vol 10 No 1 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i1.700

Abstract

The purpose of this study was to determine the role of mediation between brand image and brandtrust on the influence of Brand Identity on Brand Loyalty for Yamaha Motorcycles. The datacollection method in this research is using the communication method. Therefore, the onlinequestionnaire was distributed through Google Docs as many as 142 respondents who owned Yamahamotorbikes. The procedure used for model testing and data processing is the structural equationmodel (Structural Equation Model) using WarpPLS 6.0. The conclusion obtained shows that BrandIdentity has a positive and significant effect on Brand Image, Brand Identity has a positive andsignificant effect both directly and indirectly on Brand Trust, Brand Identity has a positive andsignificant effect on Brand Loyalty, Brand Image has a positive and significant effect on Brand Trust, Brand Image has a positive effect directly and indirectly on Brand Loyalty, Brand Trust has apositive and significant effect on Brand Loyalty. Brand Image is a variable that has the highestmediation effect on the relationship between Brand Identity and Brand Loyalty
Co-Authors Al-Fatwa, Anissa Ari Hadi Prasetyo Benita Benyamin Cecilia Marvelyn Chandra Wijaya Indra Halim Lestari Ekatyas Eka Lily Harjati Lily Harjati Said Kelana Asnawi Salam Fadillah Alzah Sugi Suhartono Susanto, Tia Vincent Tony Sitinjak Tumpal Janj Raja Sitinjak Tumpal JRS Wikarma, Gabrielle Sylviera Yosef Dema Yustina Triyani