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THE ROLE OF QRIS IN ENHANCING MSME PERFORMANCE THROUGH DIGITAL PAYMENT SYSTEMS IN TANGERANG CITY Jamalus Jamalus; Rosyid Rosyid; Srie Nuning Mulatsih; Aisyah Ratnasari
Jurnal Comparative: Ekonomi dan Bisnis Vol. 7 No. 4 (2025): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i4.15318

Abstract

The rapid shift toward digital payments underscores the urgency of enhancing financial inclusion and digital literacy to support sustainable economic growth. This study aims to assess the level of understanding, adoption, and public response to Indonesia’s QRIS in Tangerang City. Using a quantitative descriptive approach, data were collected via questionnaires from local residents. Results reveal high awareness and frequent use of QRIS through platforms like LinkAja, Gopay, Ovo, Dana, Shopeepay, and Mandiri Syariah, driven by convenience, security, cashback, and health considerations. The study contributes empirical evidence on QRIS adoption at the city level and highlights the need for intensified, multi-channel socialization—particularly via social media and community engagement. Its novelty lies in linking QRIS utilization with behavioral drivers specific to urban Indonesian contexts, offering actionable insights for policymakers to strengthen digital payment ecosystems and advance financial inclusion.
Pemberdayaan Masyarakat melalui Inovasi Produk Ecoprint untuk Meningkatkan Nilai Tambah dan Daya Saing di Kelurahan Gandasari Kecamatan Jatiuwung Kota Tangerang Siti Immawati; Humairoh Humairoh; Rosyid Rosyid; Fitri Nurhidayah; Dwi Nurazizah; Putri Adawiyah; Winda Indriyani; Wahyudin Wahyudin
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 4 (2026): November: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v5i4.7928

Abstract

Community empowerment through the development of productive skills represents an important strategy for promoting the utilisation of local resources while creating opportunities for creativity-driven economic activities. Ecoprint is a textile-processing technique that utilises the natural forms and pigments of leaves and flowers to produce distinctive products with potential added value. This community engagement programme aimed to enhance the skills of residents in Gandasari Urban Village, Jatiuwung District, Tangerang City, in producing ecoprint products based on locally available resources, while exploring their potential to increase product value and household income. The programme adopted a qualitative approach through practice-based training, observation of the implementation process, and documentation of participants’ outputs. The findings indicate that the training provided participants with hands-on experience in identifying natural materials, transferring their forms and pigments onto textile media, and producing ecoprint products with varied patterns and colours. The programme further demonstrated the potential to enhance product utility and value through distinctive designs, the utilisation of locally available materials, and the development of creative products with marketable characteristics. Its principal contribution lies in integrating skills-based community empowerment with a business and management perspective, thereby positioning ecoprint not merely as a craft-making skill but also as a potential pathway for community-based enterprise development. Nevertheless, improvements in household income could not be quantitatively established within the scope of the programme. Future community engagement initiatives should therefore strengthen post-training assistance in product design, packaging, pricing, branding, and digital marketing, accompanied by systematic measurement of changes in income, to support the development of ecoprint-based activities into sustainable community enterprises.