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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Ekonomi Bisnis Prosiding PESAT Jurnal Manajemen Dinasti International Journal of Digital Business Management Arjwa: Jurnal Psikologi
Ati Harmoni
Gunadarma University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Ekonomi Bisnis

 1 
ENTREPRENEURSHIP ANTECEDENT ON STUDENT (CASE : FEMALE STUDENTS FINAL YEAR ON GUNADARMA UNIVERSITY) Marliza Ganefi; Sri Wulan Windu Ratih; Ati Harmoni
Jurnal Ilmiah Ekonomi Bisnis Vol 17, No 1 (2012)
Publisher : Universitas Gunadarma

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Abstract

The purpose of this study is to examine and identify antecedents of female student entrepreneurial intention. This research attempts to investigate whether self-efficacy, perceptions of opportunities, prior knowledge of other entrepreneurs, and fear of failure are predictors of female student intention to be entrepreneur. As much as 233 students in their final year, selected proportionally from 12 study programs in Gunadarma University participated in the survey. Data was collected using questionnaire. The results suggest that self-efficacy and perceptions of opportunities were antecedent for entrepreneur intention, while prior knowledge of other entrepreneurs and the fear of failure were not a determining factor for female student entrepreneurial intention.Key Words : antecedent, self-efficacy, entrepreneur intention, female student
PENILAIAN KONSUMEN TERHADAP CORPORATE SOCIAL RESPONSIBILITY (CSR) PERUSAHAAN Ati Harmoni; Ade Andriyani
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 1 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Tujuan Penelitian ini adalah untuk mengkaji informasi yang terjadi dalam lamanresmi perusahaan terkait CSR dan mengetahui penilaian konsumen mengenai bentuknyata CSR perusahaan. Sebagai contoh kasus dipilih PT. Unilever Indonesia Tbk.Data primer dan sekunder digunakan dalam penelitian ini. Data primer diperolehmelalui penyebaran kuesioner kepada 50 orang responden yang tinggal di kelurahanPasir Gunung Selatan, Cimanggis-Depok, yang menggunakan produk-produkUnilever yang dipilih secara acak. Data sekunder berupa Sustainability ReportUnilever yang disajikan pada laman resmi perusahaan (http://www.unilever.co.id).Data kemudian dianalisis dengan menggunakan analisis deskriptif kuantitatif dankualitatif. Penilaian konsumen terhadap CSR perusahaan akan dilihat dari tiga halutama yaitu hak konsumen, penetapan harga, dan etika perusahaan dalam beriklan.Dari hasil analisis, disimpulkan bahwa dari 3 (tiga) variabel yaitu hak konsumen,penetapan harga, dan etika dalam beriklan yang diukur, dengan 7 (tujuh) indikatoryang ada, sudah sepenuhnya sesuai dengan penilaian dari konsumen.
EXPLORING THE OFFICIAL WEBSITE: HOW INDONESIA MINING INDUSTRY COMMUNICATE THEIR CORPORATE SOCIAL RESPONSIBILITY ACTION Ati Harmoni
Jurnal Ilmiah Ekonomi Bisnis Vol 15, No 3 (2010)
Publisher : Universitas Gunadarma

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Abstract

In this paper, CSR communication are investigated through the analysis of websites, by exploring companies which are operating in Indonesia in mining industry. These companies are categorized in Business Index-27. Based on the analysis, it is found that a number of features discovered.Keywords: CSR communication, mining industry, website.
PEMANFAATAN LAMAN RESMI SEBAGAI MEDIA PENGUNGKAPAN TANGGUNG JAWAB SOSIAL PERUSAHAAN/CSR PADA PERUSAHAAN DI INDONESIA Ati Harmoni
Jurnal Ilmiah Ekonomi Bisnis Vol 15, No 1 (2010)
Publisher : Universitas Gunadarma

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Abstract

Mengingat perkembangan penggunaan internet di kalangan masyarakat yang makin meningkat maka pemanfaatan laman sebagai media pengungkapan tanggung jawab sosial/CSR oleh perusahaan menjadi semakin menarik. Tujuan penelitian ini adalah untuk melihat apakah perusahaan telah memanfaatkan laman resminya untuk mengungkapkan program CSR yang dilakukan dan tingkat interaktivitas informasi tersebut. Dengan menggunakan alat yang didisain oleh Capriotti dan Moreno (2007) penelitian ini dilakukan terhadap laman resmi perusahaan yang masuk ke dalam Indeks Bisnis-27 yang dikeluarkan oleh PT Bursa Efek Indonesia dan harian Bisnis Indonesia sektor industri dasar dan kimia pada Februari 2009. Hasil penelitian menunjukkan bahwa laman resmi Semen Gresik dan Indocement telah mengungkapkan isu terkait CSR kecuali tentang etika perusahaan. Laman resmi Semen Gresik dan Indocement ini menempatkan isu CSR pada hirarki yang tinggi tetapi mempunyai tingkat interaktivitas yang rendah, karena hanya menggunakan sumber ekspositif yang satu arah dan tidak menyediakan sarana umpan balik yang memadai.
WEBBASED CSR COMMUNICATION REQUIREMENT FOR MANAGEMENT BASED ON MEDIA RICHNESS THEORY Ati Harmoni
Jurnal Ilmiah Ekonomi Bisnis Vol 16, No 3 (2011)
Publisher : Universitas Gunadarma

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Abstract

The purpose of this study was to identify the CSR communication requirement by the management through the framework of Media Richness. The study was conducted by doing case studies on three mining companies operating in Indonesia. CSR communication requirement by management in terms of timeliness, presentation and organization, accessibility, and interaction, while the feature of the websites that is capable to facilitate the needs of management for CSR communication were immediacy, multiple cues, language variety, multiple addressability, personal sources, computer processable memory, externally recordable, and concurrency. The study showed that the communication requirements of management that are considered critical resulting in the use of the web features moderate to high, while the communication requirements that are considered non-critical by management resulting in low to moderate usage of web features. CSR communication need that was considered critical by all three companies was accessibility. This resulted in the high use of multiple addressability feature on the web.   Key words: CSR communication, website, stakeholders, media richness framework
Co-Authors Ade Andriyani Bagus Riyantoro Budi Setiawan Intaglia Harsanti Marliza Ganefi Gumay Purwanti Purwanti Ramadita, Alya Maajid Sifa Alfiyah, Sifa Sri Wulan Windu Ratih