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All Journal Journal of Language, Literature, and Teaching Register : Journal of English Language Teaching and Learning of FBS UNIMED Transform : Journal of English Language Teaching and Learning Genre Journal: Journal of Applied Linguistics of FBS UNIMED
Johannes Jefria Gultom
Universitas Negeri Medan
Humanities Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Other

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Journal : Journal of Language, Literature, and Teaching

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Speech Function In Insurance Advertising Slogans Johannes Jefria Gultom; Jimmy Jimmy
Journal of Language, Literature and Teaching Vol 1, No 1 (2019): April - July
Publisher : Journal of Language, Literature and Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.232 KB) | DOI: 10.35529/jllte.v1i1.99-102

Abstract

The objectives of this study was to describe the types of speech function and the reasons of using them in the insurance advertising slogan. This research used descriptive qualitative research design. The data was taken from the insurance advertising slogans in the form of sentences that belonged to the types of speech function. To collect the data, the researcher used documentary technique. Based on the analysis of the data, it could be concluded that the types of speech function in the insurance advertising slogans can be classified into statement category. The reason of using speech function in the insurance advertising slogans was mostly used to persuade to readers or customers to join with the company despite of the speech functions of some advertisements which described its content.
Co-Authors Berlin Sibarani Fitri Mardiana Jimmy Jimmy Lezly Frisca Sigalingging Lince Sihombing Masitowarni Siregar Maya Anggriani Monika Situmorang Nur Arafah Zuhri Prasiska Oktaviani Gultom Retno Kesuma Hati Rut Emi Febriyani Simamora Sintha Veronika Sianturi Widya Ulfa Zainuddin Zainuddin