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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Emerging Markets : Business and Management Studies Journal
Michael Hartanto
Universitas Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PERBAIKAN KUALITAS PROSES PRODUKSI DENGAN PENDEKATAN LEAN SIGMA PADA DIVISI PRODUKSI DI HOLLYWOOD PLASTIK, SIDOARJO Hartanto, Michael; Sari, Yenny; Hidayat, M. Arbi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 2, No 2 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hollywood Plastik merupakan perusahaan manufaktur yang bergerak dalambidang injeksi dan blow plastik. Sebagai salah satu industri plastik, HollywoodPlastik harus dapat bersaing dengan perusahaan plastik lain sehingga menuntutperusahaan untuk menghasilkan produk yang baik dan berkualitas serta sesuaidengan kebutuhan konsumen. Pada pengamatan awal ditemui masih terdapataktivitas-aktivitas yang tidak bernilai tambah dan persentase cacat yang cukuptinggi yang berupa mencari material yang dibutuhkan, produk cacat yang tinggi,serta inspeksi berulang yang dilakukan oleh staff quality control. Oleh karena ituperusahaan harus berpikir bagaimana mengurangi persentase cacat dan aktivitastidak bernilai tambah dengan pendekatan Lean Sigma menggunakan metodeDMAIC. Tujuan dari penggunaan pendekatan ini adalah untuk mengeliminasiaktivitas tidak bernilai tambah dan meningkatkan kapabilitas proses produksimelalui pembuatan rancangan perbaikan serta implementasi tindakan perbaikanuntuk penyebab cacat dan waste pada proses produksi. Implementasi perbaikanyang dilakukan yaitu dengan memberikan label dan penataan ulang pada gudanguntuk menghilangkan aktivitas mencari material, memperketat kontrol temperatursehingga dapat mengurangi tingkat persentase cacat. Hasil implementasiperbaikan menunjukkan peningkatan efisiensi produksi (PCE) yaitu pada prosespengambilan dan persiapan material sebesar 11% (6,46% menjadi 17,46%), danproses inspeksi dan finishing sebesar 0,7% (43,38% menjadi 49,08%). Selain ituterjadi peningkatan nilai kapabilitas sigma dari 3,55 menjadi 3,71.
BRAND IMAGE, CUSTOMER TRUST, AND CUSTOMER LOYALTY TOWARDS WILLINGNESS TO PAY OF SPORTS APPAREL DURING PANDEMIC COVID-19 IN INDONESIA Hartanto, Michael; Rizky, M. Tubagus; Cahyaputra, Ivan; Tamara, Dewi
Emerging Markets : Business and Management Studies Journal Vol. 8 No. 1 (2020)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v8i1.179

Abstract

As an effort to identify the underlying determinants of willingness to pay, this study seeks to examine brand image, customer trust, and customer loyalty that impacts directly on willingness to pay during the 2020 COVID-19 pandemic time frame. This study also seeks to identify the impact of customer trust and brand image towards willingness to pay though customer loyalty and to identify the indirect impact of customer trust and brand image towards willingness to pay during the 2020 COVID-19 pandemic time frame. Using a convenient sampling method, someone who ever bought some sports apparel during this COVID-19 pandemic were selected as the sample. Out of 230 distributed, 171 useful questionnaires were returned. Confirmatory factor analysis and path analysis were conducted using partial least square equation modelling. The results of this study showed that the willingness to pay of sports apparel during the pandemic covid 19 in Indonesia was influenced by the customer trust and customer loyalty but not significantly influenced by the brand image. This study has a different research originality by researching the relationship between brand image, customer trust, customer loyalty and willingness to pay of any sports apparel during a specific time frame of the 2020 COVID-19 Pandemic, also the impact of brand image and customer trust towards willingness to pay were a rare relation of a research.
Co-Authors Cahyaputra, Ivan DWI SURYANTO M. Arbi Hidayat Rizky, M. Tubagus Yenny Sari