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All Journal Jurnal Ilmiah Mahasiswa FEB Journal of Innovation and Applied Technology MODUS-Jurnal Ekonomi dan Bisnis International Journal of Environmental, Sustainability, and Social Science Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Development Economic and Social Studies (JDESS) Contemporary Studies in Economic, Finance and Banking (CSEFB) Islamic Economics and finance in Focus (IEFF)
Tyas Danarti Hascaryani
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Religion Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Journal of Innovation and Applied Technology

 1 
Strengthening Creative Local Human Resources In The Field Of Business Models And Marketing Of Coffee Ecotourism In Sukodono Village, Malang District Satria, Dias; Hascaryani, Tyas Danarti
Journal of Innovation and Applied Technology Vol 10, No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2024.10.01.003

Abstract

Sukodono Village in Malang Regency has rich resource potential, but faces branding and optimization challenges. The level of community literacy related to science and technology is still low, affecting the development of a sustainable coffee ecotourism business model. Assistance in community empowerment in Sukodono Village, by developing a coffee ecotourism business model through a business model canvas (BMC), can be a solution to this problem. Coffee ecotourism development begins with a branding process through existing promotional media, including village maps, websites, and taglines to increase the popularity of Sukodono Village as a coffee ecotourism destination. Improving the quality of creative local human resources must also be encouraged so that they can apply modern business models in an effort to increase the competitiveness of the area.
Co-Authors Adam Zain Adhe Rudik Prastiyo Afritasari Nurdianita Afrizal Yudhistira P Arifta Nuzulla Assyifa, Baiq Siti Ainaya Bagus Suryo Nugroho Chimal Thoriq Achmad Chloe, Paquita Maria Angelina Dias Satria Febriyanti, Ulima Digna Firly Intan Putih Ramadhan Fissholah, Qurrota Aini Galinasari Handayani, Nadila Dwi Harahap, Anggriani Muliadin Indahsari, Silvya Nur Indahsari, Silvya Nur Maghfiroh, Ramadhani Rohmatul Mahardynastika Nindya Hapsari Ningtyas, Septi Ayu Nurdianita, Afritasari Nurman Setiawan Fadjar Prastiyo, Adhe Rudik Priarum, Refiona Meriarti Putri, Dewi Santika Putri, Risqi Noor Hidayati Putu Devi Agustina Prayoga Putu Emy Trimisyantari Putri reyhan el aziz, dennis Rina Oktavia Septi Ayu Ningtyas Sianipar, Yosua Yosafat Sofia Qotrunada Utami, Fransita Karmelita Budi Widiawati, Farradila Echa