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All Journal Ekonomi Bisnis Al-Manahij: Jurnal Kajian Hukum Islam Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat ILTIZAM Journal of Sharia Economic Research 'Anil Islam: Jurnal Kebudayaan dan Ilmu Keislaman Bima Journal : Business, Management and Accounting Journal Al-Manahij : Jurnal Kajian Hukum Islam Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Al-Hiwalah : Journal Syariah Economic Law Jurnal Manajemen Keuangan Syariah Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah Jurnal Inovasi Global Sahaja : Journal Sharia and Humanities Jurnal Pendidikan Indonesia Alkasb: Journal of Islamic Economics Landraad
Anna Zakiyah Hastriana
UIN Sunan Kalijaga Yoyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Maqashid Al-Sharia Based Marketing Strategy of Imam As-Syatibi in Facing Business Competition: A Case Study of Arinna Hijab Ganding Daroini, Sa'adatud; Hastriana, Anna Zakiyah
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.819-838

Abstract

Purpose: This research analyzes the marketing strategy of Arinna Hijab Ganding based on Imam As-Syatibi's Maqashid Al-Sharia to increase competitiveness in a competitive market. Methodology: through a qualitative approach with a case study method, combining literature analysis of As-Syatibi's Maqashid Al-Sharia and observation of the marketing strategy implemented by Arinna Hijab Ganding involving 30 Arinna consumers with data collected through observation, interviews, and documentation. Result: The findings show how five important principles of Maqashid Al-Sharia (hifzh ad-din, hifzh an-nafs, hifzh an-nasl, hifzh al-mal) have been effectively integrated into the Company's marketing mix, resulting in differentiated value creation, strong customer trust, and sustainable business growth while maintaining sharia compliance. Findings: This study reveals that this strategy goes beyond profit maximization by incorporating ethical considerations such as fairness, transparency, and social responsibility. Novelty: This research highlights that this approach goes beyond profit maximization by incorporating ethical considerations such as fairness, transparency, and social responsibility, making it highly relevant for Islamic fashion businesses. Conclusions: By providing a practical model for operationalizing Islamic principles in marketing strategies, this research offers valuable insights for Shariah-compliant businesses seeking to balance commercial success with religious values in a competitive marketplace. Type of Paper: Research Article.
Co-Authors Agustin, Dhea Ais Faisetul Imamah Daroini, Sa'adatud FATIMATUS ZAHROH Fitriyatul Helmiyah Imaniyah, Helwatin Isyadatul Hasanah Jamilah, Ismiyatul Kamilah, Haflatul Liaqodatul mahmudah Noer Hasanah Nurissyarifah Putri Amalia Rahayu Mardikaningsih Rahmah, Salimatur Sari, Fatima Ulfatun Hasanah, Alief Yanti Yanti Yanti Yanti