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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Ilmiah Kesatuan (JIK) Gadjah Mada International Journal of Business Forest and Society ASEAN Marketing Journal
Kresno Agus Hendarto
Balai Penelitian Teknologi Hasil Hutan Bukan Kayu Mataram, NTB
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Other

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ISPM No. 15 Dan Peluang Usaha Kemasan Kayu (Wood Packaging) Bagi Industri Kehutanan Muttaqien, Muhammad Zahrul; Krisdanto, Krisdanto; Hendarto, Kresno Agus
Jurnal Ilmiah Kesatuan (JIK) Vol 7, No 1 (2005): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Abstract

Komoditas ekspor, seperti rempah-rempah, buah-buahan dan hasil hutan, memerlukan standar pengemasan untuk menjaga mutunya. Paket pengemasan yang paling dikenal adalah kotak kayu, atau disebut juga palet. Kayu adalah bahan yang mengandung lignoselulosa danm udah terserang jamur dan serangga. Dalam kondisi ini, palet berkayu dapat menjadi media penyebaran jamur dan serangga ke penjuru negeri. Untuk menghindari kerusakan yang lebih parah, IPPC melalui FAO telah mengeluarkan Standar Internasional untuk Upaya Fitosanitari (ISPM) No. 15 Dalam standar tersebut, seluruh paket pengemasan berkayu termasuk palet, keranjang berkayu dan stiker harus diproses dalam suatu fumigasi dengan metil bromida. Jika standar tidak terpenuhi, maka komoditas ekspor tersebut akan dikembalikan ke negara asal. Dengan menggunakan analisis statistika deskriptif, makalah ini mencoba mendiskusikan ISPM #15 dan kemungkinan penerapannya di industri pengolahan kayu, khususnya kemasan berkayu. Saat ini hampir semua industri kayu telah dilengkapi dengan pengering. Fakta ini menunjukan bahwa industri kayu saat ini dapat diarahkan untuk memproduksi kemasan berkayu yang memenuhi syarat standar ISPM Nomor 15
Bauran Pemasaran pada Jasa Ekowisata Hendarto, Kresno Agus
Jurnal Ilmiah Kesatuan (JIK) Vol 4, No 1-2 (2002): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Konsep bauran pemasaran merupakan alat yang dikembangkan dengan baik dan dipakai sebagai pilar oleh para pemasar. Konsep ini terdiri atas beberapa unsur yang harus dipertimbangkan agar berhasil dalam melaksanakan strategi dan posisi pemasaran. Secara tradisional bauran pemasaran terdiri atas produk, harga, tempat (lokasi dan distribusi), dan promosi. Namun dalam pemasaran jasa umumnya (juga jasa ekowisata), perlu kiranya untuk memperluas cakupan bauran pemasaran ini dengan unsur-unsur lain. Unsur-unsur tambahan tersebut adalah orang, proses, dan layanan pelanggan. Tulisan ini menjelaskan substansi bauran pemasaran dan peranannya dalam jasa ekowisata). Secara keseluruhan tulisan ini menunjukkan bahwa dalam mengembangkan strategi bauran pemasaran harus dipertimbangkan efek bauran pemasaran terhadap segmen pasar yang dipilih. Setiap substansi memiliki interaksi dengan yang lainnya. Dengan demikian untuk mencapai penyatuan terbaik antara lingkungan internal dengan lingkungan eksternal (konsumen jasa ekowisata), pengembangan unsur-unsur tersebut harus dapat saling mendukung. Kata kunci: jasa ekowisata, bauran pemasaran, unsur- unsur dalam bauran pemasaran.
Kebijakan Pencabutan Band Intervensi: Pengaruhnya Terhadap Beta Saham dan Foreign Returns (Studi Kasus di Bursa Efek Jakarta) Hendarto, Kresno Agus; Muttaqien, Muhammad Zahrul
Jurnal Ilmiah Kesatuan (JIK) Vol 3, No 2 (2001): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Tulisan ini memiliki dua tujuan. Tujuan pertama adalah untuk menganalisa dampak perubahan rejim kebijakan nilai tukar pada beta. Tujuan kedua adalah menganalisis dampak perubahan rejim kebijakan tersebut terhadap perolehan devisa (foreign returns). Penelitian dilakukan terhadap 17 perusahaan teraktif yang terdaftar di Bursa Efek Jakarta (BEJ). Data diperoleh dari JSX Monthly Statistics pada periode Juni – Agustus 1997. Data yang diperoleh kemudian dianalisa menggunakan uji beda nyata dua nilai tengah dengan teknik Wilcoxon sign rank test. Sejalan dengan hipotesis yang diajukan, hasil penelitian menunjukkan bahwa perubahan rejim dalam kebijakan nilai tukar berpengaruh nyata terhadap beta maupun penerimaan devisa. Kata kunci: Beta, Penerimaan Devisa, Kebijakan Nilai Tukar.
Dampak Krisis Ekonomi Terhadap Jumlah Kunjungan Wisatawan Asing: Studi Kasus Taman Nasional di Pulau Jawa dan di Luar Pulau Jawa Hendarto, Kresno Agus; Muttaqien, Muhammad Zahrul
Jurnal Ilmiah Kesatuan (JIK) Vol 5, No 1 (2003): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Abstract

Krisis ekonomi di Indonesia telah menghancurkan sendi-sendi perekonomian nasional, termasuk di bidang kehutanan. Salah satu bidang di sektor kehutanan yang terkena dampak krisis ekonomi tersebut adalah bidang ekowisata. Untuk mengetahui dampak krisis ekonomi di Indonesia di bidang ekowisata, khususnya jumlah kunjungan wisatawan mancanegara ke taman nasional, maka penelitian dilakukan. Metode penelitian yang digunakan adalah studi dokumen, data sekunder mengenai jumlah kunjungan wisatawan mancanegara, dari setiap taman nasional yang diteliti, diperoleh dari laporan tahunan masing-masing taman nasional dan dati statistik kehutanan yang dikeluarkan oleh Departemen Kehutanan. Data tersebut dianalisis menggunakan uji beda antara periode sebelum krisis, dan selama krisis. Penelitian menggunakan 10 (sepuluh) taman nasional contoh yang dipilih menggunakan kriteria sampling tertentu yang sesuai dengan tujuan penelitian. Kesepuluh taman nasional tersebut dibedakan menjadi taman nasional di Pulau Jawa dan di luar Pulau Jawa. Hasil penelitian menunjukkan bahwa: (1) terdapat perbedaan yang signifikan pada jumlah kunjungan wisatawan mancanegara ke taman nasional di Indonesia sensitive terhadap perubahan situasi ekonomi dan politik.
The Implementation of Corporate Social Responsibility (CSR) in Central Java Earthquake: A Preliminary Study on Consumer Belief, Attitude, and Purchase Intention Hendarto, Kresno Agus
Gadjah Mada International Journal of Business Vol 11, No 3 (2009): September - December
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

In Indonesia, Law No. 40/2007 paragraph 74 on Limited Liability Corporation regulates corporate social responsibility (CSR). Although CSR is mandatory for Indonesian resource-based firms, only four months after its enactment, six parties have asked for a judicial review to the Constitution Court as to the mandatory implementation of CSR. They argue that the mandatory implementation of CSR might result in legal uncertainty, render businesses inefficient, decrease competitiveness, and trigger discriminative treatments. Using the cases of CSR after the earthquake in Yogyakarta, this paper aims at answering the question of whether the implementation of CSR will lead to a decrease in competitiveness. Harnessing a mixed method of qualitative and quantitative approaches, this paper examines the models of beliefs, attitudes, and purchase intentions of consumers toward a company implementing CSR. The first phase of this study used a focus group discussion (FGD) to collect data from those who had benefited from CSR, and was analyzed using the content analysis. The results of the first phase then became the basis for the second phase. In the second phase, data were collected by surveying parents of school children whose school buildings were reconstructed by CSR programs, and answers were analyzed using the partial least squares analysis. Results show that the conjecture that the implementation of CSR will result in a decrease in competitiveness is not true. It is evident that CSR program affects the attitudes of consumers toward the firm, and that attitude fully mediates the relation between beliefs and purchase intentions toward the products of the firm implementing CSR.
Stakeholder Analysis on Boycott Movement: A Preliminary Study Using Media Contexts Hendarto, Kresno Agus
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

Just like the celebrities, social movement depends, to an extent, on media in communicating its activities to the public. The relationship between social movement and media is transactional. On the one hand, social movement needs media to disseminate its activities. On the other hand, media needs social movement as the news source. Scant (beyond very few notable exceptions) empirical research is not available on boycott product as a social movement and stakeholder analysis in Indonesia. The objective of this study is to perform stakeholder analysis on boycott product as a social movement. To do so, the study attempts to answer some questions: (i) what are the trigger and root cause of boycott movement?; (ii) what are the interest and influence of each stakeholder on boycott movement?; (iii) how is the existing relationship among stakeholders?; and (iv) among the stakeholders, which group does get priority? The news about boycott was collected from national media. The news was then analyzed by content analysis. The results show that in the case of boycott, many parties are involved. However, firms’ management has to give priority to consumers, special interest groups, and the gov-ernment. Attention can be manifested in a continuous and sustainable dialogue with them.
Contribution of Agroforestry Systems to Farmer Income in State Forest Areas: A Case Study of Parungpanjang, Indonesia Desmiwati, Desmiwati; Veriasa, Thomas Oni; Aminah, Aam; Safitri, Anggi Dian; Wisudayati, Tri Astuti; Hendarto, Kresno Agus; Royani, Hasan; Dewi, Kurniawati Hastuti; Raharjo, Sandy Nur Ikfal; Sari, Dian Ratna
Forest and Society Vol. 5 No. 1 (2021): APRIL
Publisher : Forestry Faculty, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24259/fs.v5i1.11223

Abstract

Agroforestry activities in Forest Areas with Special Purpose (FASP) have been implemented since 2000 in Parungpanjang, West Java, which was subsequently reinforced by the Decree of the Minister of Environment and Forestry concerning the Recognition and Protection of Forest Partnerships (Kulin KK) for the Harapan Sejahtera and Guna Bakti Forest Farmer Groups in 2019. This study investigates the contribution of agroforestry systems to farmer income using a household survey in the Parungpanjang Research Forest. The study aims to analyze: 1) the contribution of agroforestry to farmer income from a household structured income analysis; 2) factors of agroforestry that influence total farmer household income using multiple regression analysis. The results show that agroforestry systems contributed 15.8% to farmer household income. The highest agroforestry productivity occurs in the age group of 41-45 years with an average of ​​managed land area of 0.65 hectares and average annual income of IDR 16,780,000 (USD 1,198.6)/farmer/year. The statistical model showed that agroforestry income does not have a significant influence on total farmer household income due to differences in the types of commercial crops, motivation, and skill, as well as age related to physical abilities.  There are only two agroforestry factors, namely age and land area, that have a significant influence on total farmer income, whereby the direction of the age variable has a negative influence.
Perhutanan Sosial dan Peubah-peubah Sosiologi yang Harus Diperhatikan: Sebuah Tinjauan Teoritis Hendarto, Kresno Agus
Jurnal Manajemen Hutan Tropika Vol. 9 No. 1 (2003)
Publisher : Institut Pertanian Bogor (IPB University)

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Abstract

The inability of industrial forestry to benefit the rural poor or address the increasing rate of deforestation in Indonesia has led to a major shift in direction of forest resource management. In national forestry meeting, July 10 until 12, 2002, Minister of Forestry declared social forestry as national forestry program. Social science as a whole has had very minor role in forest management over the last century. Economics was the sole social science discipline welcomed by forest managers in the old paradigm of forest management. Economists helped forest managers determine the optimal combination of inputs to maximize financial benefits from a given parcel of forestland. They also assisted with market analysis, labor studies, and other financial dimensions of forest management. In this paper, we will first review the conceptual of social forestry. We also review literature on sociological variables that can help policy-markers improve the quality of public involvement in social forestry planning and development. Finally, we will give alternative additional of sociological variable social forestry in Indonesia such as gender equality, fairness, appreciation for local spesies, and mutual trust in stakeholder that must be taken note.
Co-Authors Aam Aminah Desmiwati, Desmiwati Dian Ratna Sari Krisdanto Krisdanto Kurniawati Hastuti Dewi, Kurniawati Hastuti Muhammad Zahrul Muttaqien Royani, Hasan Safitri, Anggi Dian Sandy Nur Ikfal Raharjo, Sandy Nur Ikfal Thomas Oni Veriasa Wisudayati, Tri Astuti