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All Journal iBuss Management Jurnal Pendidikan dan Ilmu Sosial Tabsyir: Jurnal Dakwah Dan Sosial Humaniora
Jaya Saputra
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The impact of informativeness, credibility, entertainment, and irritation on Gen Z’s purchase intention mediated by advertising value in the case of Instagram Stories Advertising Jaya Saputra; Jeovanni Jonson
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

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Abstract

As the number of Gen Z increases, many people believe that this generation will bring a huge impact to global expenditure and also the world’s economic landscape in the future. One of the distinguish behaviour of Gen Z is their spending time on social media that surpasses other generations. Gen Z consider social media as important aspect in their daily life, even in influencing their purchase decision. Moreover, the most used social media of Gen Z is Instagram. Therefore, the researchers are eager to understand the methods of having a good advertisement in Instagram Stories to engage Gen Z. This research will use the modified advertising value theory from Ducoffe (1995); the relationship between informativeness, credibility, entertainment, and irritation towards purchase intention with advertising value as the mediator in the case of Instagram Stories Advertising. This research focuses on the Generation Z Instagram users in Indonesia and will be done by a quantitative approach. Simple random sampling will be used as the sampling design with online questionnaires as the method to obtain the data. Moreover,133 respondents have answered the questionnaire and analysed further with path analysis using multiple linear regression and Sobel Test. As the result, it was found that informativeness is fully mediated and entertainment is partially mediated by advertising value in influencing purchase intention. However, this research result found that credibility and irritation is insignificant in influencing purchase intention and advertising value. Keywords: Advertising Value, Purchase Intention, Advertising Attributes, Instagram, Instagram Stories Advertising 
Mimpi Besar Abdullah Sa’id Dalam Pengembangan Pendidikan Islam Di Indonesia Jaya Saputra; Hilalludin Hilalludin; Adi Haironi
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 5 No. 3 (2024): Juli : Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v5i3.1330

Abstract

Education has an important role in shaping individual character and advancing the nation. This research highlights the contribution of K.H. Abdullah Sa'id in the development of Islamic education in Indonesia, especially through the establishment of the Hidayatullah Islamic Boarding School. The aim of this research is to identify the vision, approach and impact produced by K.H. Abdullah Sa'id in improving the quality of Islamic education. The research method used is literature study, with analysis of literature from various relevant sources. Research findings show that K.H. Abdullah Sa'id succeeded in integrating Islamic values ​​with modern knowledge, improving the quality of teaching staff, and creating inclusive programs such as scholarships and community empowerment. Its innovative and inclusive approach not only improves the quality of education but also strengthens the moral and spiritual foundations of students. The implications of this research underscore the importance of adopting the educational principles of K.H. Abdullah Sa'id to create an education system that is more holistic and responsive to the demands of the times. Further research is recommended to explore the long-term impact of this educational model and its potential for application in other educational institutions.
Peran Kepemimpinan Kepala Sekolah dan Profesionalisme Guru Dalam Meningkatkan Mutu Pendidikan Indonesia Jaya Saputra; Hilalludin Hilalludin; Irham Rohib Gibran
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 2 No. 4 (2024): Oktober : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v2i4.2185

Abstract

This research aims to identify and analyze the roles of school principals' leadership, teachers' professionalism, and educational quality within the formal education system in Indonesia. The background of this study is rooted in the necessity of revolutionary leadership in educational institutions to foster moral conduct and legal compliance, with school principals as pivotal figures. The research method employed is literature review, gathering data from books, encyclopedias, documents, and scholarly journals. Findings indicate that school principals play a crucial role in motivating school members and optimizing resources to achieve educational goals. Teachers, as professional educators, bear significant responsibilities in the learning process, characterized by diligence, precision, and high integrity. Educational quality is measured through input, process, and output, influenced by both internal and external factors. The implications underscore the critical synergy between school leadership and teachers' professionalism in enhancing educational standards in Indonesia.
Co-Authors Adi Haironi Hilalludin Hilalludin Irham Rohib Gibran Jeovanni Jonson