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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Jusuf I Ibrahim
English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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A MARKETING BOOKLET: A WAY TO PROMOTE SWK 95 HOTEL TO ITS PROSPECTS AND CUSTOMERS Serafine Limantoro; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.3.43-48

Abstract

SWK 95 Hotel is a new budget hotel located near Petra Christian University. As a new hotel, SWK 95 is only known by a few people in certain areas. Moreover, there are two other hotels which are older and bigger than SWK 95 Hotel. Therefore, it is better for SWK 95 Hotel to start targeting companies and travel agencies. To accomplish this goal, a marketing booklet is the best solution to solve the problem of SWK 95 Hotel. There are five parts in this marketing booklet: table of contents, company overview (“About SWK 95”), products (“Room Types”), Facilities (“Facilities”), and contact information. By having these information, the marketing booklet will be able to help SWK 95 in introducing its hotel, reaching and getting more customers, increasing its income, developing its hotel, and becoming a big hotel
A MARKETING BOOKLET FOR THE ALANA HOTEL SURABAYA: THE BEST WAY TO EMPHASIZE THE UNIQUENESS OF ITS PRODUCTS IN PROMOTING ITSELF TO INSTITUTIONS AND COMPANIES Lia Margaretha; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.66-70

Abstract

The Alana is a four-star hotel located in the South of Surabaya. It was built in 2013, which means that it is still a new hotel. Since it is new, it lacks the necessary promotion tool to reach the institutions and companies. In fact, The Alana does not have the promotion tool which emphasizes its excellence and uniqueness of the products. To solve the problem, The Alana  needs  a  marketing  booklet,  which  can  help  them  to  show  their  strengths.  This marketing  booklet  consists  of  table of  contents, company overview  (about  The  Alana), product descriptions (hotel  rooms, room types, hotel facilities, and meeting rooms), and contact information (contact  us). By having this information, a marketing booklet will become the best tool for The Alana to show the strengths of their products and help them to reach their target market
Co-Authors Agnes Kiong Amelia Abrianti Citra Kristiani Clarrisa Merari Debry Yusi Sandria Ivana Kurniawati Lia Margaretha Martha Stefani Natania Puspita Panca Aditya Pakaya Rachel Kurniawan Serafine Limantoro