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All Journal International Journal of Evaluation and Research in Education (IJERE) Journal of Educational, Health and Community Psychology Gadjah Mada International Journal of Business International Research Journal of Business Studies (E-Journal) Humaniora International Journal of Communication and Society Jurnal Manajemen Jurnal Ekonomi Perusahaan ASEAN Marketing Journal Journal of International Conference Proceedings Journal of Business Studies and Management Review Global Research on Economy, Business, Communication, and Information
Bilson Simamora
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Product-moment correlation limitations and the appropriateness of confirmatory analysis to verify internal structure of a construct: A critical review Simamora, Bilson
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1536

Abstract

Product-moment correlation is often used to verify the internal structure of a construct. Despite its widespread use among undergraduate and graduate students, and its inclusion in nationally distributed textbooks, the author argues that this technique is fundamentally flawed. This study aims to explain the shortcomings of product-moment correlation. This study found that Confirmatory factor analysis (CFA) is the appropriate technic for that purpose because use only common variance, latent variable score is obtained only from its verified indicators and the researcher can check the ability of each indicator ability to explain its latent variable.
The Mediating Role of Brand Trust on the Effect of Customer Experience and Engagement on Brand Loyalty: A Lesson From Bukalapak Wijaya, Natalia Rebecca Audrey; Simamora, Bilson
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2250

Abstract

Intense competition among marketplaces in Indonesia caused Bukalapak traffic to decline significantly from 2019 to 2022 amid the growing number of @bukalapak Instagram followers. The authors believe that this decline is related to brand loyalty. Academic works stated that customer experience and engagement influence brand loyalty. However, brand trust mediation on that influence has not been thoroughly investigated. Therefore, this study aims to identify how brand trust mediates the effect of customer experience and engagement on Bukalapak brand loyalty. To satisfy that aim, the researchers judgmentally recruited 210 followers of  @bukalapak Instagram account as the sample. Using Structural Equation Modeling (SEM) with WarpPLS version 8.0 for data analysis, the research found that customer experience and engagement positively influence brand trust. Subsequently, customer experience, customer engagement, and brand trust positively impact brand loyalty. Mediation analysis shows that brand trust mediates customer experience and customer engagement effect on brand loyalty. However, in this research, the researchers has not considered to used other social media besides Instagram. Future research can make the same study in different social media, such as Facebook or Twitter.
THE IMPACT OF PRICE PERCEPTION AND BRAND IMAGE ON BEHAVIORAL LOYALTY OF INNISFREE SKINCARE CONSUMERS Nurdin, Vinny; Simamora, Bilson
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2256

Abstract

Innisfree is one of the well-known brands originating from South Korea with products that have natural ingredients originating from Jeju Island. In the context of Innisfree, researchers want to study price and brand image perceptions of behavioral loyalty. The aims of this study were to find out (1) how price perceptions affect behavioral loyalty to Innisfree skin care products and (2) whether brand image affects consumer behavior loyalty to Innisfree skin care products. Based on the findings from the research that has been done, the results show that price perception has a positive and significant effect on behavioral loyalty and brand image has a positive and significant effect on behavioral loyalty. Suggestions that can be given to companies are that companies are encouraged to consider making Innisfree products at more affordable prices, making other product variations that are suitable for use by consumers who have acne and oily skin problems, and for future researchers to look for different variables. that can affect the repurchase of a product.
Minat Beli Berbeda dari Niat Beli Simamora, Bilson
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.921

Abstract

Banyak tulisan ilmiah, khususnya skripsi dan tesis yang menggunakan istilah minat beli. Namun, apabila dipertanyakan dalam ujian, mahasiswa tidak bisa disalahkan karena mereka merujuk pada berbagai buku yang menggunakan istilah minat beli. Artikel ini menjelaskan makna sebenarnya 'minat' sehingga para peneliti terhindar dari kesalahan penggunaannya.
The Effect of Using Twice's Girlband K-pop as The Brand Ambassador on Increasing The Value of The Scarlett Whitening Brand Natassja, Eileen; Simamora, Bilson
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.975

Abstract

Brand name plays a significant role in the sustainability of the business. Scarlett Whitening uses Korean public figures, namely K-Pop Twice, as the communicator to sth strengthen its image. This study aims to see whether there is an effect of using a Korean brand ambassador on increasing the brand value of Scarlett Whitening. There are four dimensions of brand ambassador used as independent variables of brand value. The data from 105 respondents that were chosen judgmentally was analyzed using multiple linear regression. The study found that visibility and credibility indicators had a positive but not significant effect on brand value, while attraction and power indicators had a positive and significant effect on brand value. So the conclusion is that the hypothesis in this study is accepted because brand ambassadors are proven to have a positive influence on brand value.
Apakah Kualitas Antar Muka Berpengaruh pada Niat Penggunaan Terus (Use Continuance Intention) Aplikasi Gojek? Sebuah Studi pada Kalangan Generasi Z Austion, Irwin; Simamora, Bilson
Global Research on Economy, Business, Communication, and Information Vol. 3 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v3i2.1895

Abstract

Generation Z is known for being critical and highly sensitive to prices, promotions, and technology. It is interesting to investigate how they use an application continuously. The authors postulate that the application's user interface quality is the key. Therefore, this research aims to investigate the influence of user interface quality on use continuation intention among Generation Z. To answer this research problem, the authors collected data using online questionnaires via Google Forms from 170 respondents selected through judgmental sampling. Data are analyzed using Structural Equation Modelling (SEM) with the help of WarpPLS 8.0. This study reveals that simplicity, directionality, informativeness, user-friendliness, comprehensiveness, personalization, and internal factors have a positive and significant effect on use continuation intention, while connectivity, interactivity, and continuity have no effect.
Significant Other’s Anticipated Emotions Increase Student’s Intention to Avoid Smoking Simamora, Bilson
Humaniora: Journal of Indonesia Culture and Society Vol. 12 No. 2 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i2.6884

Abstract

The research started with a premise that individuals could take the initiative and regulate their behavior to generate Significant Others’ Anticipated Emotions (SOAEs). Could the SOAEs function as a social element of behavior in addition to subjective norms (SN)? The research aimed to answer this question. Therefore, the researcher extended the Theory of  Planned Behavior (TPB) and argued that the SOAEs influenced behavioral intention through attitude toward behavior based on cognitive balance theory. In the smoking abstinence behavioral context, the researcher tested the extended model. The data from 242 respondents chosen conveniently, analyzed using structural equation modeling, revealed that Significant Others’ Anticipated Joyfulness (SOAJ) for smoking abstinence behavior and Significant Others’ Anticipated Distress (SOAD) for smoking behavior positively influences anti-smoking behavior through attitude. Moreover, the sole influence of the SOAJ and cumulative influence of SOAJ and SOAD on smoking abstinence intention are higher than that of the SN. As a new component of TPB, the SOAEs complement and do not rival the SN. Other researchers can utilize a longitudinal research design and test the extended model in different contexts of behaviors.
Co-Authors Austion, Irwin Christopher, Anthony Elisabeth Vita Mutiarawati Fellysia, Fellysia Natassja, Eileen Nurdin, Vinny Rosari, Theodora Lady Supriyatno, Christianus Adityo Wakari, Tesalonika Sifren Wijaya, Natalia Rebecca Audrey