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All Journal International Journal of Evaluation and Research in Education (IJERE) Journal of Educational, Health and Community Psychology Gadjah Mada International Journal of Business International Research Journal of Business Studies (E-Journal) Humaniora International Journal of Communication and Society Jurnal Manajemen Jurnal Ekonomi Perusahaan ASEAN Marketing Journal Journal of International Conference Proceedings Journal of Business Studies and Management Review Global Research on Economy, Business, Communication, and Information
Bilson Simamora
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Mengaplikasikan SERVQUAL pada Konser Musik: Dimensi Tangibles dan Dimensi Reliabilitas Menjelaskan 92 % Kepuasan Konsumen Wakari, Tesalonika Sifren; Simamora, Bilson
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i1.1350

Abstract

TThe success of a concert is determined not only by the presence of musicians but also how  the concert promoter is managed. Service quality plays a crucial role in shaping consumer satisfaction. Chosing Dyandra Global Edutainment, this study utilize two dimensions of SERVQUAL perceived as the most suitable for a concert: Tangibility and Reliability. The study aims to investigate their role in creating consumers satisfaction. Therefore, the authors collect the data with questionnaire distributed via Google Forms shared on the social media platform X to 100 respondents. Data analysis with Structural Equation Modeling (SEM)  supported by SmartPLS 4 reveals that the tangibles and reliability dimensions positively influence customer satisfaction with the determination of 92%. The result suggest that event organizers should prioritize tangible and reliability dimensions. This study has not investigated the influence of the quality of celebrity image on consumer satisfaction. Future studies can investigate that issue.
Product-moment correlation limitations and the appropriateness of confirmatory analysis to verify internal structure of a construct: A critical review Simamora, Bilson
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1536

Abstract

Product-moment correlation is often used to verify the internal structure of a construct. Despite its widespread use among undergraduate and graduate students, and its inclusion in nationally distributed textbooks, the author argues that this technique is fundamentally flawed. This study aims to explain the shortcomings of product-moment correlation. This study found that Confirmatory factor analysis (CFA) is the appropriate technic for that purpose because use only common variance, latent variable score is obtained only from its verified indicators and the researcher can check the ability of each indicator ability to explain its latent variable.
The Mediating Role of Brand Trust on the Effect of Customer Experience and Engagement on Brand Loyalty: A Lesson From Bukalapak Wijaya, Natalia Rebecca Audrey; Simamora, Bilson
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2250

Abstract

Intense competition among marketplaces in Indonesia caused Bukalapak traffic to decline significantly from 2019 to 2022 amid the growing number of @bukalapak Instagram followers. The authors believe that this decline is related to brand loyalty. Academic works stated that customer experience and engagement influence brand loyalty. However, brand trust mediation on that influence has not been thoroughly investigated. Therefore, this study aims to identify how brand trust mediates the effect of customer experience and engagement on Bukalapak brand loyalty. To satisfy that aim, the researchers judgmentally recruited 210 followers of  @bukalapak Instagram account as the sample. Using Structural Equation Modeling (SEM) with WarpPLS version 8.0 for data analysis, the research found that customer experience and engagement positively influence brand trust. Subsequently, customer experience, customer engagement, and brand trust positively impact brand loyalty. Mediation analysis shows that brand trust mediates customer experience and customer engagement effect on brand loyalty. However, in this research, the researchers has not considered to used other social media besides Instagram. Future research can make the same study in different social media, such as Facebook or Twitter.
THE IMPACT OF PRICE PERCEPTION AND BRAND IMAGE ON BEHAVIORAL LOYALTY OF INNISFREE SKINCARE CONSUMERS Nurdin, Vinny; Simamora, Bilson
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2256

Abstract

Innisfree is one of the well-known brands originating from South Korea with products that have natural ingredients originating from Jeju Island. In the context of Innisfree, researchers want to study price and brand image perceptions of behavioral loyalty. The aims of this study were to find out (1) how price perceptions affect behavioral loyalty to Innisfree skin care products and (2) whether brand image affects consumer behavior loyalty to Innisfree skin care products. Based on the findings from the research that has been done, the results show that price perception has a positive and significant effect on behavioral loyalty and brand image has a positive and significant effect on behavioral loyalty. Suggestions that can be given to companies are that companies are encouraged to consider making Innisfree products at more affordable prices, making other product variations that are suitable for use by consumers who have acne and oily skin problems, and for future researchers to look for different variables. that can affect the repurchase of a product.
Minat Beli Berbeda dari Niat Beli Simamora, Bilson
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.921

Abstract

Banyak tulisan ilmiah, khususnya skripsi dan tesis yang menggunakan istilah minat beli. Namun, apabila dipertanyakan dalam ujian, mahasiswa tidak bisa disalahkan karena mereka merujuk pada berbagai buku yang menggunakan istilah minat beli. Artikel ini menjelaskan makna sebenarnya 'minat' sehingga para peneliti terhindar dari kesalahan penggunaannya.
The Effect of Using Twice's Girlband K-pop as The Brand Ambassador on Increasing The Value of The Scarlett Whitening Brand Natassja, Eileen; Simamora, Bilson
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.975

Abstract

Brand name plays a significant role in the sustainability of the business. Scarlett Whitening uses Korean public figures, namely K-Pop Twice, as the communicator to sth strengthen its image. This study aims to see whether there is an effect of using a Korean brand ambassador on increasing the brand value of Scarlett Whitening. There are four dimensions of brand ambassador used as independent variables of brand value. The data from 105 respondents that were chosen judgmentally was analyzed using multiple linear regression. The study found that visibility and credibility indicators had a positive but not significant effect on brand value, while attraction and power indicators had a positive and significant effect on brand value. So the conclusion is that the hypothesis in this study is accepted because brand ambassadors are proven to have a positive influence on brand value.
Co-Authors Christopher, Anthony Elisabeth Vita Mutiarawati Fellysia, Fellysia Natassja, Eileen Nurdin, Vinny Rosari, Theodora Lady Supriyatno, Christianus Adityo Wakari, Tesalonika Sifren Wijaya, Natalia Rebecca Audrey