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All Journal JAS (Journal of ASEAN Studies) Jurnal Manajemen DIVERSIFIKASI
Cecep Hermawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Questioning the Regional Integration of Higher Education in ASEAN: Equality for All? Heryadi, Dudy; Dewi, Anggia Utami; Akim, Akim; Hermawan, Cecep; Waki'ah, Waki'ah
JAS (Journal of ASEAN Studies) Vol 6, No 2 (2018): Journal of ASEAN Studies
Publisher : Centre for Business and Diplomatic Studies (CBDS) Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jas.v6i2.5120

Abstract

Regional integration in ASEAN, within the framework of ASEAN Community has three pillars. ASEAN Socio-Culture Community as one of the pillars brought the vision of equality of access toward education aligned with the United Nation Sustainable Development Goals. Specifically, integration higher education is institutionally spearheaded by the ASEAN University Network (AUN) established in 1995, which currently is still the only legitimate HEI’s platform under the ASEAN Secretariat. This paper discusses the question on the exclusivity of AUN membership that had created the narratives of doubt among the non-member universities of AUN. The research is conducted with the qualitative methods in triangulation design based on the primary data taken from in-depth interview and structured focus group discussion (FGD), supplemented by the desk study on current research on the area of regional integration and higher education management. The result presented the positive view on the question posed in the research. AUN is adapting to change, with several universities are now holding the status of associate membership. AUN also stated that they are under the preparation of making scheme and procedure of new membership application. As a unique space of integration in ASEAN, AUN is continuously adjusting to accommodate the needs of the greater audience.Keywords—higher education, ASEAN University Network, inclusive, regional integration, ASEAN
Analisis Pengaruh Bauran Pemasaran Terhadap Konsumen Dalam Memilih Coffee Shop Ismayatun Azizah, Destia; Cecep Hermawan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.7423

Abstract

The era of globalization and intense business competition encourages companies to offer avariety of products, facilities and services to attract consumers. The emergence of the Covid-19 virus outbreak caused many new competitors to emerge, while several coffee shopbusiness owners experienced a decline in turnover and closed their shops. In facing thiscompetition, coffee shops need to innovate and be creative in their concepts and use amarketing mix to attract consumers. Marketing mix is a collection of marketing tools thatcompanies use to promote their products or services to customers. In this case, the focus ofthis research is on four aspects of the marketing mix, namely product, price, place, andpromotion. The products offered by the coffee shop must be able to meet the wants and needs of consumers. Prices must be adjusted to remain profitable for the company. The place orlocation of the coffee shop is also important in facilitating product distribution. Promotion isa tool for communicating product benefits and influencing consumer buying behavior. Theresearch method used is qualitative data using library techniques and qualitative descriptiveanalysis. Based on the research results, it was found that a successful coffee shop is one thatis able to apply the marketing mix well. In addition, this research also reveals the history anddevelopment of coffee shops from Turkey to Europe and England. In developing a coffee shopbusiness, the right strategy is needed to attract buyers and expand the target market. Themarketing mix is a strategy that is commonly used by coffee shop companies in achievingmarketing objectives. The 4P concept in the marketing mix (product, price, place, promotion)helps companies to plan and manage their marketing efforts effectively. In conclusion, coffeeshops need to understand and implement the marketing mix well in order to increasemarketing effectiveness, win the competition, and better meet consumer needs. By using theright marketing mix strategy, coffee shops can survive and succeed in a competitive businesscompetition.
Co-Authors Akim, Akim Anggia Utami Dewi, Anggia Utami Ismayatun Azizah, Destia R. Dudy Heryadi Waki'ah, Waki'ah