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All Journal JAM : Jurnal Aplikasi Manajemen Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Oikonomia : Journal of Management Economics and Accounting
Ni Nyoman Suarniki
STIE Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH E-PROMOTION STRATEGIC TERHADAP PEMBELIAN Ni Nyoman Suarniki; Rizki Amalia Afriana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 1 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.1 Maret 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i1.372

Abstract

The purpose of this study was to determine the effect of e-promotion (context, communication, collaboration, connection) on purchases. A case study at the Banjarmasin Ero Optik Store. This study uses a quantitative approach. The population consists of all Instagram followers @erooptikbjm. The research sample was determined as many as 100 responden, where 50 respondents are selected by incidental sampling method. Data processess by using Multiple linear regression data analysis technique with the help of SPSS software version 22.0. The results of this study indicate, partially context variables (X1), communication (X2), collaboration (X3) have a significant influence on consumer purchases. However, the connection variable (X4) has no significant effect on consumer buying interest. Simultaneously the variables context (X1), communication (X2), collaboration (X3) and connection (X4) have a significant influence on consumer buying interest. The communication variable (X2) has the most dominant influence on consumer buying interest. This means that technological advances can be utilized by marketers and buyers to transact more easily, quickly, cheaply and practically through social media. Variable connection does not have a significant effect because in the transaction of goods, a connection is not required. The most important thing is communication as in the results of the statistical coefficient beta of the communication variable which is the most dominant or most influential on consumer decisions to buy products. Discussion, good communication through intensity and well targeted media, can be developed into good relations between buyers and marketers, thus, supported by appropriate product specifications, the connection/relationship may have a major contribution to purchasing.
PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA SMARTPHONE IPHONE DI PT TELETAMA ARTHA MANDIRI) Ni Nyoman Suarniki; Penta Lestarini Budiati; Rizki Amalia Afriana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i2.401

Abstract

The purpose of this study was to determine the effect of brand awareness and perceived quality on iPhone purchasing decisions. The type of research is quantitative research, the research population is all mobile phone users, the sample is determined by 100 respondents with a simple random sample technique, data collection using google form. And quantitative descriptive data analysis method, with the help of SPSS for windows. The results of this study indicate that the average total value of both male and female consumers regarding the level of Brand Awareness and Perceived Quality is high. Brand Awareness and Perceived Quality simultaneously affect purchasing decisions. While partially shows that Brand Awareness has an effect on purchasing decisions, Perceived Quality has no effect on purchasing decisions.
PENGARUH LITERASI KEUANGAN TERHADAP MINAT I NVESTASI DI PASAR MODAL PADA GENERASI Z (STUDI KASUS MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2018 FKIP ULM) Raden Gilang Kresna Bayu; Ni Nyoman Suarniki; Lusiana Pratiwi
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i1.424

Abstract

The aim of the research is to find out the Effect of Financial Literacy on Investment Interest in the Capital Market in Generation Z (Case Study of Economics Education Students Class of 2018 FKIP ULM) The research method used is a quantitative descriptive method. The population of this study were Economics Education Students Class of 2018 FKIP ULM. The sample is 80 respondents. Multiple linear regression data analysis technique with the SPSS version 22 program. The results of the study show that financial literacy which consists of knowledge, abilities and beliefs shows the result that knowledge and beliefs have a partial positive effect on the investment interest of Economics Education students Batch of 2018 FKIP ULM. Whereas financial literacy which consists of knowledge, abilities and beliefs has a positive effect simultaneously on the investment interest of Economics Education students Batch 2018 FKIP ULM.
Entrepreneurship-Based Economic Education: Enhancing the Young Generation's Ability to Deal with Job Market Uncertainty in the Digital Era Muammar Revnu Ohara; Yeni Yeni; Ni Nyoman Suarniki; Dewi Setiawati
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.419

Abstract

The rapid development of digital technology has changed the structure of the economy and labor market patterns, requiring the younger generation to have adaptive and innovative skills. The uncertainty of the labor market in the digital era requires the integration of economic education with an entrepreneurial approach to strengthen competitiveness. This study aims to analyze the role of entrepreneurship-based economic education in enhancing the ability of the younger generation to cope with labor market dynamics. The method used is a literature review with a systematic search of journal articles, academic books, conference proceedings, research reports, and education policy documents. Literature sources were obtained from Google Scholar, Scopus, and ScienceDirect using the keywords entrepreneurship-based economic education, youth skills, labor market uncertainty, and digital era. The findings indicate that entrepreneurship-based economic education positively contributes to developing adaptive skills, creativity, and self-confidence among the younger generation, enabling them to respond to rapid changes in the digital labor market. The conclusion emphasizes that integrating entrepreneurship into economic education should be a priority in the curriculum to prepare graduates not only as job seekers but also as job creators. The implications of this research encourage the design of higher education programs that are responsive to the challenges of the digital economy and technological disruption.
ANALISIS KUALITAS PELAYANAN DAN PROMOSI DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KOMODITI HANDPHONE PADA PT AKULAKU FINANCE INDONESIA (STUDI KASUS PADA GADGETMART BANJARMASIN) M. Riffly Anugrah Saputra; Masrani Noor; Ni Nyoman Suarniki
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 2 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 no.2 September 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i2.560

Abstract

This study aims to analyze the quality of service and promotion in increasing purchasing decisions for mobile phone commodities at PT Akulaku Finance Indonesia (Case Study at Gadgetmart Banjarmasin). This research method is a descriptive quantitative method. The population in this study were the community who provided services at PT Akulaku Finance Indonesia Banjarmasin from May 2023 to April 2024 totaling 240 people. This research is a case study at Gadgetmart Banjarmasin. The results of this study indicate that PT Akulaku Finance Indonesia in Banjarmasin strives to provide services that are as promised, reliable, accurate, and consistent. However, consumers still face obstacles to slow credit processes due to system and network disruptions. In terms of service dimensions, the company shows responsiveness by handling customer complaints quickly and responsively, and guaranteeing service through employee competence, politeness, and trust. In addition, the company also shows genuine concern for consumer needs and tries to understand their desires. Tangible dimensions, the advantages of physical facilities and good equipment support quality service to consumers. The performance of PT Akulaku Finance Indonesia Banjarmasin's promotional media is assessed from the effectiveness of delivering promotional messages to consumers. The company uses various promotional media such as billboards, banners, brochures, banners, digital ads, social media, and merchandise. Promotions are carried out according to the deadline and duration of the program that has been set. In terms of frequency, the company actively carries out promotions through various media with planned quantities to reach the target market.
Co-Authors - Mailiana - Masrifani Dewi Setiawati Dwi Wahyu Artiningsih Dwiki Cahayanti Hayati, Diana Lusiana Pratiwi M. Riffly Anugrah Saputra Masrani Noor Muammar Revnu Ohara Muhammad Yusuf Ilmi Nova Abriano Penta Lestarini Budiati Raden Gilang Kresna Bayu Rika sylvia Rizki Amalia Afriana Sri Mulyani Wijayanti, Tri Cicik Yeni Yeni