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All Journal JAM : Jurnal Aplikasi Manajemen Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Ni Nyoman Suarniki
STIE Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH E-PROMOTION STRATEGIC TERHADAP PEMBELIAN Ni Nyoman Suarniki; Rizki Amalia Afriana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 1 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.1 Maret 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i1.372

Abstract

The purpose of this study was to determine the effect of e-promotion (context, communication, collaboration, connection) on purchases. A case study at the Banjarmasin Ero Optik Store. This study uses a quantitative approach. The population consists of all Instagram followers @erooptikbjm. The research sample was determined as many as 100 responden, where 50 respondents are selected by incidental sampling method. Data processess by using Multiple linear regression data analysis technique with the help of SPSS software version 22.0. The results of this study indicate, partially context variables (X1), communication (X2), collaboration (X3) have a significant influence on consumer purchases. However, the connection variable (X4) has no significant effect on consumer buying interest. Simultaneously the variables context (X1), communication (X2), collaboration (X3) and connection (X4) have a significant influence on consumer buying interest. The communication variable (X2) has the most dominant influence on consumer buying interest. This means that technological advances can be utilized by marketers and buyers to transact more easily, quickly, cheaply and practically through social media. Variable connection does not have a significant effect because in the transaction of goods, a connection is not required. The most important thing is communication as in the results of the statistical coefficient beta of the communication variable which is the most dominant or most influential on consumer decisions to buy products. Discussion, good communication through intensity and well targeted media, can be developed into good relations between buyers and marketers, thus, supported by appropriate product specifications, the connection/relationship may have a major contribution to purchasing.
PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA SMARTPHONE IPHONE DI PT TELETAMA ARTHA MANDIRI) Ni Nyoman Suarniki; Penta Lestarini Budiati; Rizki Amalia Afriana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i2.401

Abstract

The purpose of this study was to determine the effect of brand awareness and perceived quality on iPhone purchasing decisions. The type of research is quantitative research, the research population is all mobile phone users, the sample is determined by 100 respondents with a simple random sample technique, data collection using google form. And quantitative descriptive data analysis method, with the help of SPSS for windows. The results of this study indicate that the average total value of both male and female consumers regarding the level of Brand Awareness and Perceived Quality is high. Brand Awareness and Perceived Quality simultaneously affect purchasing decisions. While partially shows that Brand Awareness has an effect on purchasing decisions, Perceived Quality has no effect on purchasing decisions.
PENGARUH LITERASI KEUANGAN TERHADAP MINAT I NVESTASI DI PASAR MODAL PADA GENERASI Z (STUDI KASUS MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2018 FKIP ULM) Raden Gilang Kresna Bayu; Ni Nyoman Suarniki; Lusiana Pratiwi
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i1.424

Abstract

The aim of the research is to find out the Effect of Financial Literacy on Investment Interest in the Capital Market in Generation Z (Case Study of Economics Education Students Class of 2018 FKIP ULM) The research method used is a quantitative descriptive method. The population of this study were Economics Education Students Class of 2018 FKIP ULM. The sample is 80 respondents. Multiple linear regression data analysis technique with the SPSS version 22 program. The results of the study show that financial literacy which consists of knowledge, abilities and beliefs shows the result that knowledge and beliefs have a partial positive effect on the investment interest of Economics Education students Batch of 2018 FKIP ULM. Whereas financial literacy which consists of knowledge, abilities and beliefs has a positive effect simultaneously on the investment interest of Economics Education students Batch 2018 FKIP ULM.
Co-Authors - Mailiana - Masrifani Dwi Wahyu Artiningsih Dwiki Cahayanti Hayati, Diana Lusiana Pratiwi Muhammad Yusuf Ilmi Nova Abriano Penta Lestarini Budiati Raden Gilang Kresna Bayu Rika sylvia Rizki Amalia Afriana Sri Mulyani Wijayanti, Tri Cicik