Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Administrasi Bisnis
Diah Kenanga Herukalpiko
Jurusan Ilmu Administrasi Bisnis
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KEBIJAKAN HARGA, ATMOSFER TOKO DAN PELAYANAN TOKO TERHADAP PERILAKU IMPULSE BUYING KONSUMEN ROBINSON DEPARTMENT STORE SEMARANG Herukalpiko, Diah Kenanga; Prihatini, Apriatni Endang; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 1, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.311 KB)

Abstract

This study aimed to test the influence of pricing policy, store atmospheric and store service on impulse buying behaviour of consumers in Robinson Department Store Semarang. The samples in this research are 100 customers who shop in Robinson Department Store Semarang. The author used SPSS 16.0 program to test the regression on the data analysis. And the study results indicate that pricing policy has a positive and significant influence on the impulse buying behavior of consumers, with coefficient determination is 36,4%, store athmospheric has a positive and significant influence on the impluse buying behavior of consumers, with coefficient determination is 32,2%, store service has a positive and significant influence on the impulse buying behavior of consumers, with coefficient determinaion is 71,2%, and pricing policy, store atmospheric and store service has a positive and significant influence on the impulse buying behavior of consumers, with the coefficient determination is72,2%. Results of this study indicate that in order to enhance the impulse buying behavior, Robinson Department Store Semarang should consider the pricing policy, store atmospheric and store service.
Co-Authors Apriatni Endang Prihatini Widayanto Widayanto